The demand for online food delivery has increased considerably throughout the world during the COVID-19 pandemic. Consumers’ habits in searching for information on and making decisions about ready-to-eat food have changed remarkably during this time. The purpose of this research is to explore consumers’ use of online food delivery services (OFDS) during the pandemic via applications (apps) and the moderating role played by the consumers’ perceived trust in the information. Data were collected from 246 users through e-mail and structural equation modeling using PLS-3 was used to analyze the data. We have shown 12 recent insights into OFDAs behavioral intention. We found that information and food service attributes influence the perceived usefulness of OFDS and ultimately shape the respondents’ intention to use it. Behavioral intention toward OFDS and perceived trust have a considerable influence on the use of OFDA. This research offers insights into the effects of the pandemic on the food delivery market and shows the dynamics of the interrelationships among various information- and restaurant-related attributes that lead to actual use.

The growing consciousness among consumers regarding the toxic effects of traditional beauty products has developed consumer interest in organic beauty products as an alternative. This study investigates how social media and consumer engagement reinforce this interest and influence consumer purchase intention of organic beauty products. The results of 213 datasets collected through the online platform and analyzed by structural equation modeling suggest that both social media and consumer engagement positively and significantly affect the intention to purchase organic beauty products. The research also found a significant mediating role of consumer engagement between social media influence and purchase intention. While no moderating effect of generativity was found between consumer engagement and purchase intention. As consumers’ purchase decision of organic products is influenced by social media, this study suggests marketers allocate greater budgets to social media to increase consumer engagement. Additionally, it presents a fresh perspective on the organic beauty industry through the lenses of social influence theory and calls for further research into the new paradigm of social media influence on the consumption of organic beauty products.

Purpose: The aim of this study is to comprehend the behavioural intention of females' perception toward smart healthcare technology. The study also examines the moderation effect of social influences between perceived smart healthcare technology and perceived usefulness among female users.Design/methodology/approach: To test the model, this study collected data from female respondents (n = 913) responses. The data were analyzed by structural equation modeling (SEM) using Smart-PLS 3.2. To complement the findings from structural equation modeling, the study also conducted a post-hoc test via experimental research design. The authors also applied a t-test and PROCESS macro analysis to re-confirm the relationship mentioned above.Findings: The findings revealed that perceived ease of use significantly mediates the relationship between females' perceived smart healthcare technology and intention to use. The findings also show that social influence moderates between smart healthcare technology and the perceived usefulness relationship.Research limitations/implications: Social influence is one of the major issues while adopting smart healthcare technology because the respondents perceived that they are accustomed to the technologies related to smart health once their surroundings and social environment influence them.Originality/value: The current study is a pioneer in the context of a developing country and unique in that it makes two contributions: it extends previous research on smart health technology adoption in the healthcare business by considering females, and it gives a broad knowledge of the female healthcare consumers from emerging nations which can be useful for developing technology-driven healthcare services strategies.

Purpose: The importance of smart tourism technologies (STTs) has been rising recently, but how STTs are related to tourists' psychological well-being has got little attention. The study intends to show how STTs increase tourists' psychological well-being by capitalizing on the theory of Tourism 4.0. The study investigates the associations between the factors of STTs with the perceived benefit and, subsequently, perceived benefit with the psychological well-being of tourists. Moreover, this study also examines the moderating impact of a growth mindset (GM) between perceived benefits (PB) and tourists' psychological well-being (TPW) in the tourism industry.Design/methodology/approach: Using a structured questionnaire, 243 responses were collected through the convenience sampling method. Partial least square structural equation modeling (PLS-SEM) was used for the analysis.Findings: Findings show that automation, security/privacy concerns, information accuracy, and personalization are significantly related to the PB of tourists. The results also confirm that a GM moderates the relationship between PB and TPW.Practical implications: The results show the social and managerial importance of the perspective of tourism in developing countries. Based on the tourism 4.0 concept, this study presents a theoretical contribution by expanding practical information regarding the link between STTs and psychological well-being. Moreover, the study shows some directions to the tour operator about improving PB and psychological well-being. The notion of tourism 4.0 is a new paradigm that seeks to unlock the psychological well-being of visitors through the hyper-interconnectedness of humans and technologies.Originality/value: This study contributes to prior research on technology-based tourism by exploring the uncharted STT variables, PB, GM and psychological well-being. Moreover, the study makes an empirical effort to conceptualize the tourism 4.0 concept on the proposed relationships. Tourist firms should focus on implementing this theory to develop their business.

Purpose: The negative influence of gamification on online communities has received little attention in the available literature. The study examines the adverse effects of gamification during engaging in online communities.Design/methodology/approach: Gap-spotting methods were used to develop the research questions, followed by model development using the social exchange and social-network theories. Data were collected from 429 samples. The study applied partial least squares structural equation modeling to test the research hypotheses followed by ANN application.Findings: The study identified five factors related to gamification that have a significant adverse effect on the mental and emotional well-being of the users. Furthermore, the results of PLS-SEM were then compared through an artificial neural network (ANN) analytic process, revealing consistency for the model. This research presents a theoretical contribution by providing critical insights into online gamers' mental and emotional health. It implies that gamification can even bring mental and emotional disturbance. The resulting situation might lead to undesirable social consequences.Practical implications: The result highlights the managerial and social relevance from the perspective of a developing country. As respondents are becoming more engrossed in online gaming, managers and decision-makers need to take preventive measures to overcome the dark side of online gaming.Originality/value: The present study shows that the dark side of gamification has some adverse effects on human mental and emotional health. The study's findings can be used to improve gamification strategies while engaging online communities.