The purpose of this study is to examine a situation of food tourism research in Southeast Asia. By analysing literature and bibliometric, this paper investigates the feature of food tourism research and essential contributions. The research findings deliver an investigation of food tourism research in Southeast Asia based on systematic review studies and social network analysis. The paper found that there is one central cluster of food tourism articles, based on the South East Asian region focus. Articles are grouped into four viewpoints, including macro level, micro level, customer, and author viewpoints. However, only macro-level perspective articles have a direct linkage with food tourism themes. Thus, there is room for future research in this field.

This study aims to (a) identify perception factors that affect current mobile banking (M-banking) consumers’ continuous use of the technology, (b) explain the self-service technology (STT) dimensions that affect customers’ behavioral intention, and (c) be able to offer recommendations to the banking industry or other organizations related to M-banking in terms of developing M-banking services in the future. Analyzed data were collected from 688 existing Thai M-banking users through online questionnaires. This study used the SPSS and AMOS statistical programs to analyze the data by applying structural equation modeling based on SSTs’ service qualities and the technology acceptance model (TAM). From the results, this analysis shows positive and significant relationships among SSTs’ service qualities, perception, and sustainable intention to use M-banking services. This study provides vital knowledge related to essential characteristics of M-banking as an STT that could assist banking institutions and application providers in enhancing their M-banking products. Moreover, this study adds to the knowledge area of SSTs’ service qualities in financial mobile application dimensions.

Recent research has focused mainly on the impact of corporate social responsibility (CSR). However, few studies have examined the impact of CSR and corporate image on organic food consumption, particularly in developing nations. This study explores the effect of corporate social responsibility on consumers’ intention to purchase organic food in Thailand. This research paper conducts quantitative analysis using a questionnaire that sampled 523 Thai consumers. To examine the effects of the product image and corporate reputation for corporations that implement corporate social responsibility programs on consumer decision-making, a structural equation model is applied. The results supported that product image and corporate image/reputation were the crucial factors influencing Thai consumers’ perspectives and purchase intentions. This research contributes to guiding corporations in applying the findings to build their company image and corporate social responsibility (CSR) toward enterprises. The current study demonstrates how green knowledge and environmental concerns assist firms and contribute to achieving sustainable development goals, focusing on environmental elements. Data collection and generalization to other green consumers are limitations of this study.

Small- and medium-sized enterprises (SMEs) have played an income-generating role in economic notions of prosperity in many developed countries, especially Thailand. Inside green economy, fostering eco-innovation by open innovation has become an increasingly new normal issue in Thailand. The ability to identify and collaborate with external knowledge sources and eco-innovative characteristics of SMEs is of essence to policy-makers and firm practitioners. This paper aims to shed the new light on the adoption of open innovation into eco-innovation which leads to the open innovation mode. Simultaneously, eco-innovation requires green management practices to interact with the concept of open innovation. Through structural equation modelling, 636 firms were collected and employed to estimate the proposed model. The prominent results verify: (1) open innovation significantly affects eco-innovation, which allows to obtain the open eco-innovation mode, and (2) open innovation through green management practices contributes significant benefits to eco-innovation. Based on the evidence, policy-makers and firm practitioners can improve the open eco-innovation model by integrating open innovation and eco-innovation with green management practices in their strategic planning and decisions.

In order to respond to sustainable consumption and production, customers today are more aware of how their actions affect the environment. As a result, customers are looking for products that use sustainable practices and are environmentally conscious; an online platform is viewed as a channel to approach such products in the digital era. To meet this demand, understanding how green customer attitudes play a critical role in changing consumer behavior is required. This new concept of "green-awakening" customer attitude encapsulates green positive feelings, green intent, green likeness, and green belief to overcome the limitations of measurements used previously. The objectives of this research were (1) to investigate and confirm the existence of green-awakening customer attitudes toward online platforms in the emerging economy and (3) to investigate differences in equivalent measurements across age, gender, and income properties in Thailand. Data on 348 Thai customers were collected from different parts of the country, including the Northeast, North, Central, East, and South. In addition, a multigroup moderation approach was employed to investigate differences among groups segmented by age, gender, and income. SPSS Amos was used on the basis of the composite-based model to analyze multigroup structural invariance among the segmented data. On the one hand, the findings showed that Thai customers’ attitudes toward purchasing green products on an online platform are more likely to be affected by perceived relative advantage, perceived online social norms, and perceived risk. On the other hand, perceived online compatibility did not have a statistically significant effect on how green customers felt at an aggregate level. According to the findings of the multigroup analysis, Thai customers with a mid-high income level perceived green products positively and appeared to be able to afford them on an online platform when compared to other groups, which suggests that an income-based segment could moderate Thai customers’ attitudes toward purchasing green products on an online platform. Marketers could use the concept and idea of “green-awakening” customer attitudes to strengthen how to decide the precise target segmentation of green consumers.

Smart tourism technologies (STTs) are technological media that tourists apply in various stages of the tourism decision-making process. The purpose of this study was to explore how the communication elements of social network sites (SNSs), as a part of STTs, enhance tourists’ motivation and usage intention. A structural framework based on communication elements and the uses and gratification theory with regard to SNSs usage was developed and investigated. An online survey was employed for the data collection, and structural equation modeling was used in the hypotheses analysis. The findings indicated that Internet self-efficacy, information quality, and systems quality trigger the information-seeking motive while service quality and source credibility positively determine the relationship maintenance motive. The information-seeking motive, entertainment motive, relationship maintenance motive, and Internet self-efficacy positively influence the intention to use SNSs for trips. New findings were found in terms of the relationship between the motives. The information-seeking motive and relationship maintenance motive influence the entertainment motive. Moreover, the relationship maintenance motive influences the information-seeking motive.