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Prof. Dr. Puiu Nistoreanu
The Bucharest University of Economic Studies, Romania

Basic Info


Research Keywords & Expertise

0 Business Administration
0 Tourism
0 Tourism Development
0 Tourism Management
0 Tourism Marketing

Fingerprints

Tourism
Tourism Development
Tourism Studies

Honors and Awards

"The tourist book" & "The book that builds"

Prize of the Association of Journalists and Writers of Tourism of Romania (AJTR): "The tourist book" (2000) and "The book that builds" (2010, 2017)

The Association of Journalists and Writers of Tourism of Romania (AJTR)




Career Timeline

Doctoral School of The Bucharest University of Economic Studies(ASE) - specialization Business Administration

University Educator/Researcher

01 August 2009 - 30 August 2021


The Bucharest University of Economic Studies, Faculty of Commerce, Faculty of Business and Tourism; Department of Tourism Services, Department of Tourism and Geography

University Educator/Researcher

01 October 1994 - 30 August 2021




Short Biography

Puiu Nistoreanu, PhD, is Full Professor; PhD Tutor in Business Administration; Vice dean Faculty of Business and Tourism (formerly Commerce), member at the Tourism and Geography Department, at The Bucharest Academy of Economic Studies (Romania). He is a member of the Advisory Board of: Amfiteatru Economic, "Revistei de turism" (Review of Tourism), Ecoforum Journal; CACTUS Journal; International Journal of Economic Practices and Theories. He is the initiator of the Ecotourism and rural tourism discipline (1998) in the Romanian academic learning system; one of the pioneers of the study of the rural tourism and ecotourism phenomenon in Romania (took part in the World Ecotourism Summit — Québec 2002); one of the renowned Romanian specialists in the field. Author of 30 books, over 200 specialized studies and articles (published in Romania and abroad), 20 research contracts. Fields of competence: business administration in tourism services, sustainable development and tourism.

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Conference
University of Foggia– Department of Economics, Italy
Date: 3-5 June 2021
Conference organizer :
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Puiu Nistoreanu
Project

Project Goal: 31/12/2021

Starting Date:01 September 2020

Current Stage: This special issue is now open for submission

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Journal article
Published: 27 August 2021 in Sustainability
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The present paper consists of a co-word analysis of the previous research in the medical spa field published in the Web Science Core Collection database. The study’s main purpose is to identify the past trends in the medical spa field from the tourist and medical perspectives and to anticipate the future research focuses in the field. In this regard, the article is based on four objectives that create a descriptive picture of the research in the medical spa area, such as (i) studying the current state of the art, (ii) analysing the most visible articles in the field, (iii) highlighting the leading research interests in medical spa research and (iv) anticipating new possible research trends that link cost-effective medical spa activity to COVID-19 post-recovery treatments. A total of 627 articles, published between 1997 and 2021 (March), were analysed, and the data were interpreted using the VOS Viewer software. The study results indicate that high interest in medical spas started to become observable in 2015, when the funding bodies became interested in this field and began supporting publishing and research regarding medical spas. The main subjects investigated in previous studies were related to the specific issues of the industry and tourism activity. They also considered the medical approach of the spa and the use of natural resources in treating different diseases. Except for these main interests, since 2020, it has started to become evident that another approach in the published studies may lead to a new trend in research. The study results show that researchers have begun to investigate the possibility of using medical spa resorts to aid post-COVID-19 recovery, which is considered a cost-efficient option for completing traditional treatment. This new focus in research proves that the medical spa field can rebrand itself as playing a supportive role in national healthcare systems in countries with a long tradition in balneotherapy, and gives a new developing trajectory to the medical spa industry.

ACS Style

Alina-Cerasela Aluculesei; Puiu Nistoreanu; Daniel Avram; Bogdan Gabriel Nistoreanu. Past and Future Trends in Medical Spas: A Co-Word Analysis. Sustainability 2021, 13, 9646 .

AMA Style

Alina-Cerasela Aluculesei, Puiu Nistoreanu, Daniel Avram, Bogdan Gabriel Nistoreanu. Past and Future Trends in Medical Spas: A Co-Word Analysis. Sustainability. 2021; 13 (17):9646.

Chicago/Turabian Style

Alina-Cerasela Aluculesei; Puiu Nistoreanu; Daniel Avram; Bogdan Gabriel Nistoreanu. 2021. "Past and Future Trends in Medical Spas: A Co-Word Analysis." Sustainability 13, no. 17: 9646.

Journal article
Published: 30 June 2021 in Information
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The present article includes descriptive research about how water resources in Romanian medical spas could be better promoted to increase their visibility. Romania is one of the European countries with impressive potential in terms of balneology, having a wide diversity of natural factors that allow treating several medical conditions in the same resort. In addition, one-third of the mineral and thermal water springs in Europe are present on the Romanian territory, making Romania one of the most important European destinations in terms of natural spa resources. The present research aims to illustrate how the Romanian medical spas communicate with tourists about the therapeutic water available in five medical spas: Băile Felix-1 Mai, Techirghiol, Băile Tușnad, Sovata and Covasna, having as its main objective to raise the awareness among the spas representatives regarding the necessity of water management implementation. The research is based on primary data obtained from the official websites of the resorts included in the study and in the published scholarly articles that approached the Romanian medical spas.

ACS Style

Puiu Nistoreanu; Alina-Cerasela Aluculesei. Can Spa Tourism Enhance Water Resources and Turn Them into a National Brand? A Theoretical Review about the Romanian Case. Information 2021, 12, 270 .

AMA Style

Puiu Nistoreanu, Alina-Cerasela Aluculesei. Can Spa Tourism Enhance Water Resources and Turn Them into a National Brand? A Theoretical Review about the Romanian Case. Information. 2021; 12 (7):270.

Chicago/Turabian Style

Puiu Nistoreanu; Alina-Cerasela Aluculesei. 2021. "Can Spa Tourism Enhance Water Resources and Turn Them into a National Brand? A Theoretical Review about the Romanian Case." Information 12, no. 7: 270.

Conference paper
Published: 01 January 2021 in Proceedings of the 3rd International Conference on Finance, Economics, Management and IT Business
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ACS Style

Cosmin Mirea; Alexandra Sârbu; Puiu Nistoreanu. Youth: Possible Segment of the Movement for Sustainability in Tourism. Proceedings of the 3rd International Conference on Finance, Economics, Management and IT Business 2021, 72 -79.

AMA Style

Cosmin Mirea, Alexandra Sârbu, Puiu Nistoreanu. Youth: Possible Segment of the Movement for Sustainability in Tourism. Proceedings of the 3rd International Conference on Finance, Economics, Management and IT Business. 2021; ():72-79.

Chicago/Turabian Style

Cosmin Mirea; Alexandra Sârbu; Puiu Nistoreanu. 2021. "Youth: Possible Segment of the Movement for Sustainability in Tourism." Proceedings of the 3rd International Conference on Finance, Economics, Management and IT Business , no. : 72-79.

Journal article
Published: 08 August 2020 in Information
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The focus on sustainability represents the key to the tourism industry today. Green marketing was constantly on the agenda of local authorities and started to be a subject of interest for Academia too, but it was very little approached in the Eastern European countries, especially in the tourism studies. This article describes the presence of green marketing in Romanian ecotourism and its impact on tourist’s perception. Due to its natural landscapes and tourist attractions, Romanian ecotourism can take advantage of green marketing practices and promote tourism products based on the new preference of the tourists for sustainable activities. However, there is a lack of legislative framework regarding green labeling that can effect in the long term the destination brand. The main objective of the present article is to give an overview image of the online presence of the Romanian ecotourist accommodation units that applied for the Eco-label provided by the ECO-Romania Association. The study describes how these establishments use green marketing practices and if their guests perceive the green image too. The methodology of the study consists of a qualitative analysis of the primary data obtained by the authors from the websites of ECO Romania Association, TripAdvisor platform and accommodation units. The results show a high interest of the accommodation units from the ecotourism field for green marketing practices which is also perceived by tourists. The tendency of tourism stakeholders to apply for an accreditation system provided by non-governmental organization instead of choosing a European accreditation shows the impact of such a national initiative and emphasizes the need to develop a legal framework for green ecotourism practices.

ACS Style

Puiu Nistoreanu; Alina-Cerasela Avram (Aluculesei); Alina-Cerasela Aluculesei (Avram). Is Green Marketing a Label for Ecotourism? The Romanian Experience. Information 2020, 11, 389 .

AMA Style

Puiu Nistoreanu, Alina-Cerasela Avram (Aluculesei), Alina-Cerasela Aluculesei (Avram). Is Green Marketing a Label for Ecotourism? The Romanian Experience. Information. 2020; 11 (8):389.

Chicago/Turabian Style

Puiu Nistoreanu; Alina-Cerasela Avram (Aluculesei); Alina-Cerasela Aluculesei (Avram). 2020. "Is Green Marketing a Label for Ecotourism? The Romanian Experience." Information 11, no. 8: 389.

Chapter
Published: 01 January 2020 in Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry
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The Romanians' food behavior has certain peculiarities specific to the various geographical areas in which the Romanian society has developed. An analysis of the traditional diet is—up to this date—modest. But taking into account the very varied geographic conditions, the existing resources, sometimes abundant, sometimes modest, of the troubled history of the Romanian people, it is easy to understand how the way of life and the culinary habits in Romania were shaped throughout history. This chapter explores typical aspects of traditional food behavior in rural Romania.

ACS Style

Puiu Nistoreanu; Bogdan Gabriel Nistoreanu; Liliana Nicodim. Typical Aspects of the Traditional Food Behavior Within the Romanian Rural Environment. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry 2020, 273 -280.

AMA Style

Puiu Nistoreanu, Bogdan Gabriel Nistoreanu, Liliana Nicodim. Typical Aspects of the Traditional Food Behavior Within the Romanian Rural Environment. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry. 2020; ():273-280.

Chicago/Turabian Style

Puiu Nistoreanu; Bogdan Gabriel Nistoreanu; Liliana Nicodim. 2020. "Typical Aspects of the Traditional Food Behavior Within the Romanian Rural Environment." Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry , no. : 273-280.

Chapter
Published: 01 January 2020 in Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry
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An important component of the anthropic resource category, slow, is represented by the gastronomic component, namely through ethno-cultural events organized throughout the country. As a result of the research, the authors learned that a wide range of festivals and events are organized on the territory of Romania that are promoting the traditional products specific to the different regions. These constitute the main ways to promote tourism for the areas in which they occur. The authors found that Romanian tourists are eager to know their country and that is why these manifestations have real success. Wine-related resources form a real promotional tool for slow current and especially for and slow food. The presence of these resources fits perfectly between two important components of slow movement, namely slow tourism and slow food. The authors, therefore, have a moving part and a feeding component that when combined give to the tourist products of a much greater value than if there was a tourist product for each component.

ACS Style

Liliana Nicodim; Puiu Nistoreanu. Romania. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry 2020, 168 -190.

AMA Style

Liliana Nicodim, Puiu Nistoreanu. Romania. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry. 2020; ():168-190.

Chicago/Turabian Style

Liliana Nicodim; Puiu Nistoreanu. 2020. "Romania." Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry , no. : 168-190.

Conference paper
Published: 01 May 2019 in Proceedings of the International Conference on Business Excellence
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Celebrity endorsement has been frequently used in advertising as consumers are attracted and tend to imitate the behavior of the star. In the past years, celebrities have been a frequent mean of attracting the attention of the consumer towards an advertising. In an era with an over-load of information and ads, the glamour of the celebrities has had the power to increase the visibility of the advertised product. Besides the positive effects which celebrities bring to an increase of attention of the consumers, their endorsement can also have negative consequences. One of these undesired effects is the overshadowing of the advertised product by the celebrity. Consumers will have the tendency to watch the celebrity for a longer time and their attention is distracted from the advertised product. In an eye-tracking experiment we analyze the fact that the celebrity might distract the attention of the consumer from the advertised product and its logo. The results have shown that the participants have the tendency to watch the logo of a product for a longer time in advertising without celebrities. In opposition to this, in advertising endorsing celebrities, the attention is caught by the celebrity.

ACS Style

Puiu Nistoreanu; Corina Pelau; Laura Lazar. Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising. Proceedings of the International Conference on Business Excellence 2019, 13, 1079 -1086.

AMA Style

Puiu Nistoreanu, Corina Pelau, Laura Lazar. Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising. Proceedings of the International Conference on Business Excellence. 2019; 13 (1):1079-1086.

Chicago/Turabian Style

Puiu Nistoreanu; Corina Pelau; Laura Lazar. 2019. "Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising." Proceedings of the International Conference on Business Excellence 13, no. 1: 1079-1086.

Conference paper
Published: 01 May 2018 in Proceedings of the International Conference on Business Excellence
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Tourism has undoubtedly become a factor of economic and social development for everyone in contemporary society. What seems clear is that tourism growth, with the ultimate goal of increasing the socioeconomic level, is a chronological process that requires a certain amount of time before the desired results begin to be observed. Tourism in Romania is an activity linked to the cultural world and natural heritage, as well as the traditions and customs specific to each historical regions of the country. This research makes an analysis of the flow of visitors in Romania, but also an analysis of statistical data provided by the National Statistics Institute of Romania (in the range of 2013 - 2016) with regards to the departures of the Romanian population abroad. We were interested to see what who visits us and what geographical areas they are interested in, and what this means, but especially if this tourist flow analyzed for a period of four years has an impact on the development of the community. The data show that the largest number of arrivals in our country comes from our neighbors, so a tourism promotion strategy aimed at the neighboring markets would be an important factor for the development of tourism communities, all the more so with as are the countries whose main industry generating economic profit is tourism. A long-term national policy of investment and promotion of the destination Romania at international level is necessary, especially since the data obtained clearly tells us that the interest in the Romanian tourism is increasing and this fact leads to the development of the community where it is being developed.

ACS Style

Manuela Liliana Mureșan; Puiu Nistoreanu. Tourism development factor of communities. Proceedings of the International Conference on Business Excellence 2018, 12, 639 -650.

AMA Style

Manuela Liliana Mureșan, Puiu Nistoreanu. Tourism development factor of communities. Proceedings of the International Conference on Business Excellence. 2018; 12 (1):639-650.

Chicago/Turabian Style

Manuela Liliana Mureșan; Puiu Nistoreanu. 2018. "Tourism development factor of communities." Proceedings of the International Conference on Business Excellence 12, no. 1: 639-650.

Journal article
Published: 01 February 2018
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ACS Style

Daniel Glaser-Segura; Puiu Nistoreanu; Violeta Mihaela Dincă. Considerations on Becoming a World Heritage Site ‒ A Quantitative Approach. 2018, 20, 202 -216.

AMA Style

Daniel Glaser-Segura, Puiu Nistoreanu, Violeta Mihaela Dincă. Considerations on Becoming a World Heritage Site ‒ A Quantitative Approach. . 2018; 20 (2018):202-216.

Chicago/Turabian Style

Daniel Glaser-Segura; Puiu Nistoreanu; Violeta Mihaela Dincă. 2018. "Considerations on Becoming a World Heritage Site ‒ A Quantitative Approach." 20, no. 2018: 202-216.

Conference paper
Published: 01 July 2017 in Proceedings of the International Conference on Business Excellence
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Sustainable tourism should be achieved in a balanced environment with standards that guarantee the preservation of ecological balance and prevent overuse of resources, pollution and other negative environmental impacts. In Romania, the tourism as social and economic phenomenon integrates in the unitary economy of the country having the necessary conditions for enhanced development and optimization of the tourism fund’s explotation. This paper aims to highlight different perspectives to relaunch tourism services and will be the identification of factors which contributing to the sustainability of the tourism business. In addition, there will be comparisons of competitiveness in travel and tourism sector in countries such as Bulgaria, Czech Republic, Hungary and Romania.

ACS Style

Manuela Liliana Mureşan; Bogdan-Cristian Chiripuci; Puiu Nistoreanu. Business tourism - a sustainable form to relaunch Romanian tourism. Proceedings of the International Conference on Business Excellence 2017, 11, 1101 -1110.

AMA Style

Manuela Liliana Mureşan, Bogdan-Cristian Chiripuci, Puiu Nistoreanu. Business tourism - a sustainable form to relaunch Romanian tourism. Proceedings of the International Conference on Business Excellence. 2017; 11 (1):1101-1110.

Chicago/Turabian Style

Manuela Liliana Mureşan; Bogdan-Cristian Chiripuci; Puiu Nistoreanu. 2017. "Business tourism - a sustainable form to relaunch Romanian tourism." Proceedings of the International Conference on Business Excellence 11, no. 1: 1101-1110.

Conference paper
Published: 25 June 2017 in International conference KNOWLEDGE-BASED ORGANIZATION
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Given the entry into force of the new Tax Code and of the New Tax Procedure Code in 2016, our approach is aimed at addressing the most important issues of interest to SME entrepreneurship. Obviously, we are referring both to the rules of the respective codes that bring benefits to the shareholders/ entrepreneurs engaged in small business, but also to those designed to displease. Based on the Romanian and foreign literature, in the end, we also propose some solutions in order to improve this situation.

ACS Style

Nicoleta Asalos; Ioan Hurjui; Costica Roman; Puiu Nistoreanu. Some Implications of Adopting New Codes - Tax and Fiscal Procedure - On SME Business. International conference KNOWLEDGE-BASED ORGANIZATION 2017, 23, 135 -138.

AMA Style

Nicoleta Asalos, Ioan Hurjui, Costica Roman, Puiu Nistoreanu. Some Implications of Adopting New Codes - Tax and Fiscal Procedure - On SME Business. International conference KNOWLEDGE-BASED ORGANIZATION. 2017; 23 (2):135-138.

Chicago/Turabian Style

Nicoleta Asalos; Ioan Hurjui; Costica Roman; Puiu Nistoreanu. 2017. "Some Implications of Adopting New Codes - Tax and Fiscal Procedure - On SME Business." International conference KNOWLEDGE-BASED ORGANIZATION 23, no. 2: 135-138.

Journal article
Published: 08 December 2014 in Balneo Research Journal
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ACS Style

Alina-Cerasela Aluculesei; Puiu Nistoreanu. Empirical analysis of health tourism - Băile Herculane, WHERE TO? Balneo Research Journal 2014, 168 -179.

AMA Style

Alina-Cerasela Aluculesei, Puiu Nistoreanu. Empirical analysis of health tourism - Băile Herculane, WHERE TO? Balneo Research Journal. 2014; ():168-179.

Chicago/Turabian Style

Alina-Cerasela Aluculesei; Puiu Nistoreanu. 2014. "Empirical analysis of health tourism - Băile Herculane, WHERE TO?" Balneo Research Journal , no. : 168-179.

Journal article
Published: 01 January 2014 in Procedia Economics and Finance
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The sharp decline in exports and industrial production, rising unemployment and rapidly eroding consumer confidence had a severe negative impact on tourism consumption. This paper explores the factors that affected tourist's behaviour, hence their preferences and holiday destination choice on the background of the economic crisis. It is focused on a qualitative methodology approach that is based on a questionnaire and a quantitative research based on statistical data. The research was structured to build an understanding of how the economic crisis affected the tourists that “consume” tourism products and which have made changes in their destination choices

ACS Style

Ştefania Bodosca; Georgica Gheorghe; Puiu Nistoreanu. Tourist Consumption Behaviour before and after the Crisis from 2008. Procedia Economics and Finance 2014, 16, 77 -87.

AMA Style

Ştefania Bodosca, Georgica Gheorghe, Puiu Nistoreanu. Tourist Consumption Behaviour before and after the Crisis from 2008. Procedia Economics and Finance. 2014; 16 ():77-87.

Chicago/Turabian Style

Ştefania Bodosca; Georgica Gheorghe; Puiu Nistoreanu. 2014. "Tourist Consumption Behaviour before and after the Crisis from 2008." Procedia Economics and Finance 16, no. : 77-87.

Journal article
Published: 10 September 2012 in Forum geografic
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Geographical studies and environment protection research

ACS Style

Georgică Gheorghe; Puiu Nistoreanu. An empirical approach to traditional products from Europe compared to the traditional ones from Romania. Forum geografic 2012, XI, 12 -15.

AMA Style

Georgică Gheorghe, Puiu Nistoreanu. An empirical approach to traditional products from Europe compared to the traditional ones from Romania. Forum geografic. 2012; XI (Suppl. 1):12-15.

Chicago/Turabian Style

Georgică Gheorghe; Puiu Nistoreanu. 2012. "An empirical approach to traditional products from Europe compared to the traditional ones from Romania." Forum geografic XI, no. Suppl. 1: 12-15.

Book
Published: 30 August 2021 in Turism rural. Tratat
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ACS Style

Puiu Nistoreanu; Ghereș Marinela; Plaias Ioan; Savoiu Gheorghe; Florin Lucian Isac; Mirela Aurora Stanciu; Victoria Firescu; Mariana Banuta; Sergiu Rusu; Iulian Vlad; Viorel Craciuneanu; Danut Ungureanu; Raluca Ciornea; Marian Taicu; Remus Ioan Hornoiu; Mihai-Ovidiu Tanase; Alexandra Gogozan; Iuliana Pop. Turism rural. Tratat. Turism rural. Tratat 2021, 1 .

AMA Style

Puiu Nistoreanu, Ghereș Marinela, Plaias Ioan, Savoiu Gheorghe, Florin Lucian Isac, Mirela Aurora Stanciu, Victoria Firescu, Mariana Banuta, Sergiu Rusu, Iulian Vlad, Viorel Craciuneanu, Danut Ungureanu, Raluca Ciornea, Marian Taicu, Remus Ioan Hornoiu, Mihai-Ovidiu Tanase, Alexandra Gogozan, Iuliana Pop. Turism rural. Tratat. Turism rural. Tratat. 2021; ():1.

Chicago/Turabian Style

Puiu Nistoreanu; Ghereș Marinela; Plaias Ioan; Savoiu Gheorghe; Florin Lucian Isac; Mirela Aurora Stanciu; Victoria Firescu; Mariana Banuta; Sergiu Rusu; Iulian Vlad; Viorel Craciuneanu; Danut Ungureanu; Raluca Ciornea; Marian Taicu; Remus Ioan Hornoiu; Mihai-Ovidiu Tanase; Alexandra Gogozan; Iuliana Pop. 2021. "Turism rural. Tratat." Turism rural. Tratat , no. : 1.