The Purpose – The production of olive oil is one of the most important agricultural activities in Mediterranean countries. As such, and given the importance of wine and food tourism in recent years, there is a potential commitment to the development of olive tourism. Design – This paper aims to analyse the kind of the tourist for whom one of the reasons for travelling to a certain destination is to get to know the production of olive oil. Methodology – The methodology for conducting this research was based on fieldwork to learn about different aspects of tourists interested in learning about olive oil production. Approach – In this paper we present the results of fieldwork in Andalusia (Spain), the most important olive oil producing area in the world, to understand the relationship between olive oil and tourism. This paper also tries to create a profile of this kind of tourist. Findings – The results show the significant judgement that respondent tourists make of this agricultural activity, their satisfaction with the experience and also their relationship with rural activities and culture. Originality of the research – This paper is one of the first studies to be carried out in an important destination for olive tourism in Europe.

El turismo es uno de los principales sectores económicos a nivel internacional. Así, desde hace años, se viene trabajando en el desarrollo de nuevas formas de turismo, que se practican de forma sostenible, y tienen como finalidad mejorar el desarrollo socioeconómico de las comunidades locales a través de su potencial cultural, patrimonial y natural, así como mejorar la conservación de los recursos naturales, culturales y patrimoniales. En este sentido, el objetivo de esta investigación en analizar el turismo comunitario como herramienta para el desarrollo sostenible de destinos subdesarrollados. La metodología empleada ha consistido en una revisión de la literatura sobre turismo comunitario y desarrollo sostenible, y en la observación participante en destinos subdesarrollados con potencial turístico para el desarrollo del turismo comunitario.

Border tourism is the temporary displacement of people to the dividing line between two countries contiguous areas. This activity promotes the economic development of these geographical regions. The aim of this research is to analyze visitors from the Dominican Republic and Haiti border. We propose the results of an empirical study with structural equations that show correlations between the attitude factor towards the border tourism, the value factors perceived by the tourist, satisfaction and loyalty of the visitor in the destination place