Ovidiu-Aurel Ghiuță is Associate Professor of Marketing and Entrepreneurship at Ștefan cel Mare University of Suceava, Romania, where he is a member of the Business Incubation Laboratory. He holds a PhD in Marketing from "Alexandru Ioan Cuza" University of Iași and a PhD in Management Sciences (co-tutelle) from the University of Rouen, France. He was a Fulbright Visiting Scholar at the University of Rochester (2019–2020) and an Eiffel Excellence Scholar of the French Ministry for Europe and Foreign Affairs (2009–2010). His research interests include branding and political branding, integrated marketing communication in crisis situations, e-commerce development, and the digitalisation of small and medium-sized enterprises. He serves as Vice-President of Romania's National Council for Higher Education Statistics and Forecasting (CNSPIS) and as Vice-President of the Association for Entrepreneurial Education, and he is an international expert for the Organisation Internationale de la Francophonie. He teaches courses in marketing, consumer behaviour, management, branding, entrepreneurship, and research methods in the social sciences.
Ovidiu-Aurel Ghiuță is Associate Professor of Marketing and Entrepreneurship at Ștefan cel Mare University of Suceava, Romania, where he is a member of the Business Incubation Laboratory. He holds a PhD in Marketing from "Alexandru Ioan Cuza" University of Iași and a PhD in Management Sciences (co-tutelle) from the University of Rouen, France. He was a Fulbright Visiting Scholar at the University of Rochester (2019–2020) and an Eiffel Excellence Scholar of the French Ministry for Europe and Foreign Affairs (2009–2010). His research interests include branding and political branding, integrated marketing communication in crisis situations, e-commerce development, and the digitalisation of small and medium-sized enterprises. He serves as Vice-President of Romania's National Council for Higher Education Statistics and Forecasting (CNSPIS) and as Vice-President of the Association for Entrepreneurial Education, and he is an international expert for the Organisation Internationale de la Francophonie. He teaches courses in marketing, consumer behaviour, management, branding, entrepreneurship, and research methods in the social sciences.