Ana Isabel Muñoz-Mazón

Dr. Ana Isabel Muñoz-Mazón

orcid

Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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19 September 2019 in Sustainability
Verified
Journal Article
Open access
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LFLaura Fuentes-Moraleda
Laura Fuentes-Moraleda
CLCarmen Lafuente-Ibáñez
Carmen Lafuente-Ibáñez
AMAna Isabel Muñoz-Mazón
Ana Isabel Muñoz-Mazón
TMTeresa Villacé Molinero
Teresa Villacé Molinero
Since 1990, both people’s recognition of the need for sustainability around the world and environmental management systems in the tourism industry have been growing. Academic studies have primarily focused on the willingness of consumers to pay more to stay in major hotel chains, finding that the incorporation of environmental management systems (EMSs) is a way to save money by reducing costs, while improving the image and competitive advantage of these chains in the market. However, the aggregate environmental impact of tourism activity does not only depend on the practices of industry leaders. It also relates to the degree to which all stakeholders adopt these practices. Boutique hotels fall under the category of small-sized accommodation and are characterized by their size, independent management, and respect for the local environment. Hotel consumers display positive attitudes with respect to green hotel practices, which provides a starting point for motivating hotels to continue working on improving their environmental impact performance. For this reason, the objective of this paper is to determine whether boutique hotel clients are willing to pay more for a hotel with an environmental management system. Two dependence techniques are applied, logit regression and linear regression. The results show that the respondents’ age and income, as well as the strength of their environmental commitment, are determinant factors of whether clients would pay more to stay in a boutique hotel with an EMS. This preliminary study tries to investigate the “willingness to pay” in the Spanish boutique hotels. The originality of this article responds to the demand for a more holistic perspective on the hospitality sector, contributing to the understanding of hotel clients and their willingness to pay more for an EMS.

30 August 2019 in Sustainability
Verified
Journal Article
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ACAngela Chantre
Angela Chantre
LFLaura Fuentes-Moraleda
Laura Fuentes-Moraleda
AMAna Isabel Muñoz-Mazón
Ana Isabel Muñoz-Mazón
GRGustavo Ramirez-Gonzalez
Gustavo Ramirez-Gonzalez
The tracking of tourist movements is an essential aspect in the management of sustainable tourist destinations. The current information and communication technologies provide innovative ways of collecting data on tourist movements, but it is still necessary to evaluate tools and methods of study for this challenge. At this point, mobile technologies are the best candidate for this task. Given the relevance of the topic, this paper proposes a mapping science analysis of publications on “movement of tourists” and “traceability.” It has been carried out in the two main sources WOS and SCOPUS. The term “traceability” is brought from industry and technology areas to be applied to the tourist movement/mobility tracking and management. The methodological scheme is based on a selection of search criteria with combinations of terms. The sources of specialized information in applied social sciences and technology were then selected. From there, the searches have been executed for their subsequent analysis in three stages—(I) relevance analysis filtering the results to obtain the most pertinent; (II) analysis of articles with similarity thematic, authors, journals or citations; (III) analysis of selected papers as input for the mapping analysis using Citespace. The automatic naming of clusters under the selected processing confirms that the analysis of movements is a valid scientific trend but research-oriented from the perspective of traceability is non-existent, so this approach is novel and complementary to existing ones and a potential contribution to knowledge about tourist movements. Finally, a set of methodological considerations and a classification of information capture tools are proposed. In this classification, mobile technology is the best option to enable tourist movement analysis.

3 December 2021 in British Food Journal
Verified
Journal Article
Closed access
LFLaura Fuentes-Moraleda
Laura Fuentes-Moraleda
AMAna Isabel Muñoz-Mazón
Ana Isabel Muñoz-Mazón
CSCoral Santiago-Rincón
Coral Santiago-Rincón
AOAlicia Orea-Giner
Alicia Orea-Giner
Purpose: This exploratory study aims to identify the main risk reduction strategies when individuals suffer from coeliac disease (CD) or non-coeliac gluten sensitivity (NCGS) travel. Based on Yeung and Yee's (2013; 2019) model, the paper offers a new framework for analysing the main travel risk reduction strategies for people with specific food needs. The empirical work focuses on the perspectives of different stakeholders (CD and NCGS community, restaurant managers/service providers and nutritionists).Design/methodology/approach: A qualitative approach based on thematic analysis is adopted. The results of 32 semi-structured in-depth interviews reveal different stakeholders' perspectives in order to understand the various strategies.Findings: The findings confirm the high level of consensus that the main food risk reducers are: travel information, staff training in safety assurance, legislation and risk prevention protocols. The findings also show significant limitations in the information offered by restaurants, organisations and tourist destinations and the negative repercussions on the tourist experience and the reputation on a particular destination.Practical implications: The results will help hospitality business managers and destination management organisations develop food risk reduction strategies to solve some of the most important food-related problems when people in this market segment travel.Originality/value: This work contributes to the literature by providing a new framework on travel risk reduction strategies for people with specific food needs. The novelty of this research is mainly found in the study of risk reduction strategies related to the travel decision-making process for those with CD and NCGS from different perspectives.

3 May 2016 in Cuadernos de Turismo
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Journal Article
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LFLaura Fuentes-Moraleda
Laura Fuentes-Moraleda
AMAna Isabel Muñoz-Mazón
Ana Isabel Muñoz-Mazón
SRSara Rodríguez-Izquierdo
Sara Rodríguez-Izquierdo
Este estudio se centra en el concepto y evolución del turismo solidario así como en las motivaciones del turista que lo realiza. Tras la revisión de la literatura y basado en un estudio cuantitativo de la cartera de clientes de una ONG española especializada en viajes solidarios, se concluye que la interactuación con otras culturas y el enriquecimiento personal son dos de las principales motivaciones de este tipo de viajero. Los resultados del estudio presentan algunas orientaciones para que las comunidades adapten su oferta actual hacia una mayor integración con el viajero.

21 January 2021 in Investigaciones Turísticas
Verified
Journal Article
Open access
FJFélix Jiménez Jiménez
Félix Jiménez Jiménez
AMAna Isabel Muñoz-Mazón
Ana Isabel Muñoz-Mazón
LFLaura Fuentes-Moraleda
Laura Fuentes-Moraleda
El objetivo es proponer un método de evaluación del bienestar en los destinos turísticos desde la perspectiva del desarrollo humano, concretado en un Índice de Desarrollo Humano Turístico (IDHT) individual. La visión expresada en un índice de valoración de vida se considera válida y oportuna para estudiar la realidad turística. En la metodología que se aplica y propone la calidad de vida se mide mediante el Índice de Desarrollo Humano (IDH) del Programa de las Naciones Unidas para el Desarrollo (PNUD). El IDHT se construye con indicadores de ingreso por turismo, educación universal y salud de los prestadores de servicios; tres dimensiones consideradas como principales en el desarrollo humano sin las cuales otras metas de bienestar suelen ser inalcanzables. Permite medir el nivel de vida ideal y muestra los efectos de políticas económicas y sociales del turismo (Rincón y Labarca, 2013: 109, 110). Los resultados para Tapijulapa, Pueblo Mágico, revelan que el turismo genera bienestar humano con nivel medio y alto en el IDHT (0,550 y más de 0,800). Los componentes del IDHT reflejan acceso a ingresos turísticos con nivel medio y alto (0,550 y más de 0,800); la salud es valorada en el nivel alto (0,700 y más de 0,800) y la educación en nivel bajo y medio (Menos de 0,550, hasta 0,799). Indudablemente se deben llevar a cabo acciones para mejorar los índices de bienestar, con atención prioritaria a la educación de los prestadores de servicios.

25 September 2019 in Sustainability
Verified
Journal Article
Open access
PDF file
AMAna Isabel Muñoz-Mazón
Ana Isabel Muñoz-Mazón
LFLaura Fuentes-Moraleda
Laura Fuentes-Moraleda
ACAngela Chantre
Angela Chantre
MBMarlon Felipe Burbano-Fernandez
Marlon Felipe Burbano-Fernandez
This paper presents the results of the application of four different tools (tourist card, questionarie, GPS and NFC) with the objective to study the movement of tourists in a tourist historic city (Popayán, Colombia). Given the need for these types of cities to manage tourism in a sustainable way, and considering that the management of tourist flows is a key aspect to achieve this, the aim was to find out which of the tools applied provides more precise data on the movement of tourists in the destination. For this, information was collected on the movement of tourists with four different tools, applying each tool in four different years (2011, 2012, 2013 and 2015) during the same time period (Holy Week). For the analysis of tourist movements, the Markov chain was obtained for each period. In order to study the generation of routes geo-location was used in each case. The results show that even though GPS technology provided more information on the visited places, NFC technology facilitates more extensive information. In addition, NFC technology allowed the extraction of important information about the places visited, showing a wide number of sites visited and, therefore, providing greater value for the study. Finally, the results of the study provide a better understanding of how destination management organizations could develop more suitable alternatives of the customer services systems, the delivery of tourist information and the identification of sites with heavy use. Conclusively, this study helps to identify how to take better advantage of the marketing strategies through different tools that analyses tourism movements.