Mariano Méndez-Suárez serves as Principal Investigator for a major project for INCIBE analyzing mobile applications from a data protection perspective in collaboration with UNED. He has also contributed to a European ERASMUS+ initiative on the social impact of higher education for sustainable development. His international collaborations include partnerships with institutions in Croatia and China, where he has engaged in research and served as a visiting professor in digital innovation and business ethics. In university management, he is Director of Research at ESIC University and formerly led the Department of Marketing Research and Quantitative Methods. Associate Professor at ESIC University, accredited by ANECA, he has taught at UCM, UAM, and ESIC since 2008, earning outstanding evaluations from students and becoming a Fellow of the UK Higher Education Academy. His recent research on gender gap issues, algorithmic bias, and female entrepreneurship has resulted in influential JCR articles, while his earlier work examined AI ethics and consumer perceptions. He has published numerous articles, chapters, and books, including a book on data analysis with R for market research. His editorial roles include Associate Editor positions on two JCR-indexed journals and on the editorial board of Decision Analytics and Intelligent Computing. He has chaired major academic conferences and coordinated faculty across multiple ESIC campuses in Spain. Visionary soul.