Purpose: The purpose of this paper is to devise an experimental lab like infrastructure in the higher education connecting social innovation with sustainable tourism.Design/methodology/approach: In order to model a laboratory of social innovation and sustainable tourism lab (SISTOUR-LAB), the method of agile research was employed. This method involves the creation of successive and accumulative prototypes of four kinds: conceptual, relational, functional and transferable. Thus, agile research enables the integration of different social perspectives into the same prototype in a recursive manner.Findings: The SISTOUR-LAB is a work-based learning strategy that allows for the development of a mapping process on tourism vulnerabilities (linked to opportunities for social innovation); the development of experimental training in prototyping social innovations on sustainable tourism; the design of hybrid social innovation business models linked to sustainable tourism; and the development of a relational model of evaluation linking together social innovation competencies with processes of transition toward sustainable tourism.Research limitations/implications: The SISTOUR-LAB is a prototypical lab that combines social innovation and sustainable tourism in an experimental setting. The SISTOUR-LAB has been modeled based on the agile research method, but it will be necessary to test it empirically to stabilize the model. Once stabilized, the model shall lead to a better understanding of the relationship between work-based learning, social innovation and sustainable tourism in the area of higher education.Practical implications: The SISTOUR-LAB has four implications: teachers: the SISTOUR-LAB provides teachers with a setting for the development of experimental education models that connect the problems of conventional tourism with social innovation in order to foster new learning environments oriented toward sustainable tourism; students: the SISTOUR-LAB enhances the employability of students since it connects them with agents and demands of touristic transition, while also fostering entrepreneurial development by means of improving the acquisition of social entrepreneurship competences for sustainable tourism; organizations: the SISTOUR-LAB provides an experimental setting for the prototyping of social innovations so as to assist organizations in the formulation of models, prototypes and evaluations that facilitate the transition toward sustainable tourism; policymaking: the SISTOUR-LAB promotes the design of evidence-based public policies, which fosters inclusive models of innovation and the regional monitoring of transitions toward sustainable tourism.Originality/value: There exist little reference to the link between social innovation and sustainable tourism in the academic and institutional literature. The SISTOUR-LAB is a work-based learning strategy that fosters the structuring of experimental relations between social innovation and sustainable tourism by integrating touristic organizations to the development of competencies in higher education. The SISTOUR-LAB has programmatic and prospective value. It can be considered as a guide for the development of generative competencies, i.e. competencies that generate social innovations that impact chain triggers transitions toward sustainable tourism.

Purpose: This paper aims to offer a conceptual model for the development of a teaching–learning experiential ecosystem which favors university entrepreneurship in the area of sustainable tourism and innovation acceleration. Design/methodology/approach: The methodology is carried out in two phases. First, participatory action research in the context of the “Protocol and Event Organization” subject, included in the Tourism degree taught at the University of Alicante, analyzing a didactic experience as a case study. Second, primary qualitative and quantitative research. Findings: Although at a small scale, it is shown that the relational approach for university management fosters entrepreneurship and generates social awareness regarding the sustainable tourism business. Research limitations/implications: This is a local simulatory case on relational university and is based on only one subject. However, as a starting point, it has the following implications. Practical implications: The authors contribute in a practical manner to model a learning and entrepreneurship ecosystem for configuring an education innovation agenda in the field of tourism, with the cooperation of all agents involved in this sector to accelerate novel entrepreneurships, as well as transitions, toward sustainability. Social implications: The model is useful to accelerate new entrepreneurship and transitions toward sustainable regional development. Originality/value: Students have led the process and have become quintessential relationatory agents, creating their own career opportunities on sustainable tourism, in addition to creating society–university links.

This paper presents the findings of a training programme based on an Action-Research methodology that has been applied in two subjects of Event Organization, Protocol and Institutional Relations undergraduate and Master’s degrees. Through a teaching methodology called «learning by doing», students are encouraged to understand, internalise and apply the potential of technology in this field of knowledge, by means of building their personal brand as a key for digital literacy and professional empowerment. Thus, firstly this work proposes a review of the use of technology in teaching, with the goal of resignifying the concept of educational e-innovation from a transdisciplinary approach, which promotes progress in education ranging from technological to social innovation (technological-education-cultural-relational). Then, both the specific features and activities designed to build the students’ personal brands during the course as well as the research methodology applied to analyze the results are described. The methodology is based on a longitudinal «ex post-facto» approach through a panel sample survey. Finally, results demonstrate how this training programme has allowed graduates to improve their employability and career development opportunities from then on, encouraging active participation and self-directed learning. Initial conclusions encourage us to apply this experience to larger groups and new university degrees in the higher education context.

We present a corpus-based study of the Corporate Social Responsibility Reports issued by companies who operate in the Spanish Stock Market IBEX 35. Natural Language Processing methods are used for extracting informative collocations and measuring the textual complexity of these texts. Based on our results, we claim that (1) these reports are in general simpler and more redundant than general language, (2) there is a tendency towards the increasing use of the term sustainability to describe SR actions, and (3) integrated reports seem to be written for shareholders rather than the general public