Marikka Heikkilä

Dr. Marikka Heikkilä

University of Turku, School of Economics, Turku, Varsinais-Suomi, Finland
orcid

Research Focus & Metrics

Academic Career Length

22Years (2005-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 December 2019 in International Journal of Information Management
Verified
Journal Article
Closed access
MNMarko Niemimaa
Marko Niemimaa
JJJonna Järveläinen
Jonna Järveläinen
Marikka HeikkiläMarikka Heikkilä
Marikka Heikkilä
JHJukka Heikkilä
Jukka Heikkilä

27 November 2017 in Journal of Small Business and Enterprise Development
Verified
Journal Article
Open access
Marikka HeikkiläMarikka Heikkilä
Marikka Heikkilä
HBHarry Bouwman
Harry Bouwman
JHJukka Heikkilä
Jukka Heikkilä
Purpose: The purpose of this paper is to analyse how different strategic goals of (micro-, small- and medium-sized firms=SMEs) relate to the business model innovation (BMI) paths that SMEs take when improving their business. Design/methodology/approach: The authors conducted 11 in-depth case studies involving SMEs innovating their business models (BMs). Findings: The authors found evidence that strategic goals of SMEs (start new business, growth and profitability) lead them to alternative innovation path in terms of BM components affected. Growth seekers start from the right-hand side of a BM Canvas, while profitability seekers start from the back end, the left side of a Canvas; and new businesses adopt a cyclical approach considering BM components in turn, while at the same time redesigning and testing the BM. The findings of this study also indicate that all three paths gradually lead to improvement in several BM components. Research limitations/implications: Findings indicate that a strategic management view in which strategic goals define BMI also applies to SMEs. The distinctive BMI paths that the authors identified provide evidence to suggest that, although the SMEs may not have an explicitly formulated strategy, their strategic goals determine the type of improvements they make to their BM. All three SME groups started their improvements from different BM components and changed several elements in their BMs in a specific order, forming distinctive BMI paths. Finally, to understand the BMI in SMEs better, more research is needed into BMI processes and into the way BMI is managed in SMEs. Practical implications: The findings of this study help SMEs to anticipate the next steps in their path towards an improved BM. By mirroring their approach to the BMI paths, they can better manage their BM makeover process and focus on their innovation activities. For providers of BMI tools and methods, the study indicates which SME innovation tasks could be supported by tools and how the tools should be aligned with the BMI paths. Originality/value: BMI is attracting growing attention in both research and practice. However, knowledge concerning BMI in SMEs is limited. The authors contributed to BMI research by focussing on the BMI paths of SMEs, i.e. the often sequential, non-linear and iterative steps taken to improve the business by making changes to specific BM components.

Verified
Journal Article
Open access
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Marikka HeikkiläMarikka Heikkilä
Marikka Heikkilä
JSJouni Saarni
Jouni Saarni
ASAntti Saurama
Antti Saurama
New digital Industry 4.0 solutions and smart applications are being adopted in many industries, also in the most advanced ports in the world. Still, it is not clear in which directions digitalization in ports will develop in the future. Building on the research literature and the state-of-the-art in major container ports, this research characterizes smart ports and Port 4.0 with three key focus areas: automation, sustainability and collaboration. Following the scenario building theory, this article constructs four alternative scenarios for future smart ports and shows the ways in which these alternative scenarios will lead to different prioritization of digital innovations between automation, sustainable development and cooperation issues. This will have a big impact on what digitalization in ports will be like in the future.

18 February 2017 in Electronic Markets
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Journal Article
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HBHarry Bouwman
Harry Bouwman
JHJukka Heikkilä
Jukka Heikkilä
Marikka HeikkiläMarikka Heikkilä
Marikka Heikkilä
CLCarlo Leopold
Carlo Leopold
THTimber Haaker
Timber Haaker
Business Model (BM) Innovations aim at making systemic changes in the business logic of companies when they are bringing innovative products and services to the market. Companies should be sensitive to changes in their business environment and able to modify their BMs in an agile way. To assess the agility of BMI during specific market entry situations, this paper uses a method that stress tests the value proposition and the components of a BM against contingent uncertainties. We present three qualitative case studies of companies that differ in their market entry approach. Starting from their strategic orientation, these case companies’ stress test their Business models and BM components, using a scenario-based identification of uncertainties. The BM Stress Test method contributes to a quick understanding of the components their BM needs to monitor, reconsider, or improve. Such stress testing helps enhance business agility. The research contributes to market strategy and business modelling research by introducing BM Stress Testing as a new method that can achieve and maintain agility regarding BM uncertainties.

9 June 2020 in Electronic Markets
Verified
Journal Article
Open access
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HBHarry Bouwman
Harry Bouwman
MRMark de Reuver
Mark de Reuver
Marikka HeikkiläMarikka Heikkilä
Marikka Heikkilä
EFErwin Fielt
Erwin Fielt
This special issue bundles a series of papers on business model tooling. Business model tools are methods, frameworks or templates to facilitate communication and collaboration regarding Business Model analysis, (re-)design, adoption, implementation and exploitation. In this introduction to the special issue, we position business model tooling in the broader literature, going beyond the mere use of tooling to disseminate academic knowledge. We point out the unique contributions on business model tooling that information systems scholars can bring. After giving an overview of business model tools and ontologies, we sketch a brief research agenda comprising seven research directions: (1) design of tooling; (2) interfaces and usability; (3) evaluation and testing; (4) adoption, diffusion and commercialization of tooling; (5) privacy and security of tool users; (6) the use of tooling in business model education; and (7) future tooling enabled by big data and machine learning.

28 May 2015 in Information Systems and e-Business Management
Verified
Journal Article
Closed access
PDF file
Marikka HeikkiläMarikka Heikkilä
Marikka Heikkilä
HBHarry Bouwman
Harry Bouwman
JHJukka Heikkilä
Jukka Heikkilä
Sam SolaimaniSam Solaimani
Sam Solaimani
WJWil Janssen
Wil Janssen