Carbon labels are considered a fundamental tool for reducing emissions associated with grocery products. Although the prior literature has shown that both limited motivation and understanding of carbon labels explain the effectiveness of carbon labels, knowledge regarding how to improve the label design to increase noticeability is limited. Given the limited motivation of mainstream consumers to use carbon labels, this exploratory paper proposes that the label design should trigger bottom-up (or sensory-driven) attention mechanisms. Using grounded theory for the data collection and analysis of six focus groups, this study tests six features (i.e., location, size, color, icons, a colored background or border, and textual anchors) and identifies four design criteria (i.e., vividness, incongruity, simplicity, and clarity) that may increase label noticeability. The main conclusion of this qualitative study is that carbon labels are noticed when they are perceived as a cue of hazard. Based on this finding, we propose that carbon labels could be designed as warning labels; therefore, the insights already proven in the warning label literature should be applied to carbon label design to increase its noticeability and use.

Managing sustainability along the supply chain has gained significant relevance in recent years, in both academic and business environments. The aim of this research paper is to describe and evaluate the degree of implementation of sustainable purchasing (SP) in the supply chain of the hotel sector in Spain, as well as to identify the main drivers and barriers to effective implementation. This is done from the double perspective of hotel chains and suppliers (industrial laundries). An exploratory and inductive qualitative methodology has been adopted, consisting of (a) observation; (b) collection, review, and analysis of primary sources; and (c) in-depth interviews with 15 managers of hotel chains and suppliers. This triangulation of data sources provides validity and credibility to the results and reduces any potential bias. Evidence is found to support that SP is at an early stage of implementation in the hotel sector in Spain, with big differences among companies. The results suggest that the main drivers and barriers to effective implementation are final customers, governments, market conditions, management commitment, and conflicts in customer/supplier interests. The authors propose a new classification of companies based on the size, type, and degree of implementation of SP.

This study identifies the main dimensions and attributes that shape the experience of the Camino de Santiago for Chinese travelers as a tourism product. By exploring the similarities and differences between their experiences and that of Western pilgrims, it also reflects on the sustainable marketing strategies of the Camino among Chinese travelers. The research adopts a phenomenological approach and gathers data from 112 online travel journals posted by Chinese Camino pilgrims, and from in-depth interviews with twelve Chinese pilgrims. The results reveal that the Camino is experienced by Chinese pilgrims as a personal journey of well-being and growth, as well as a cross-cultural experience. Authenticity and harmony are observed to be the key elements that contribute to a satisfying and transformative experience for Chinese pilgrims, where they find a cultural-spiritual center close to their traditional values, yet distant from their everyday social practices. Both Chinese and Western pilgrims undergo similar external and internal journeys, although each group travels in its respective sociocultural framework. The study is based on Cohen’s (1979) five travel-mode theory and enriches the discussion from a cross-cultural point of view. The implications for the sustainable management of the Camino as a global cultural heritage route, and for effectively marketing it among Chinese tourists, are also discussed.