Purpose: The purpose of this paper is to investigate farmers’ intentions to comply with pesticide application standards based on an extended theory of planned behaviour (TPB). Design/methodology/approach: Built on a TPB framework, it was examined how perceived behavioural control (PBC), behavioural goal (BG), behavioural attitude (BA) and subjective norm (SN) influenced farmers’ intention to comply with pesticide application standards. Data of 986 farmers from five major agricultural provinces in China were collected following a stratified random sampling method. Structural equation modelling was employed for hypothesis testing and analysis. Findings: The results showed that PBC, BG, behavioural attitude and SN had positive impacts on farmers’ intention in abiding by the standards. Among them in determining farmers’ intention towards compliance with pesticide application standards, farmers’ PBC was found to be the most influential factor, while SN was the least influential factor. Originality/value: The results indicated that the traditional TPB constructs had significant correlations with farmers’ intention to comply with pesticide standards, demonstrating the applicability of the TPB in the understanding of farmers’ decision-making in a developing country context. It is suggested that psychological factors should be taken into consideration in studying farmers’ decision-making.

Understanding the extent of pesticide overuse and what drives rice farmers to overuse pesticide in agricultural production theoretically and empirically is imperative to increase farmers’ income, promote agricultural transformation and agricultural sustainable development. In this paper, we examined the phenomenon and pattern of pesticides overuse based on the data collected from 861 rice farmers in Jiangsu and Anhui, two provinces in China. By applying the Cobb-Douglas production function (C-D production function) and the damage control model, we estimated the marginal productivity of pesticides. We also adopted the Binary Probit model to further explore factors leading to overuse of pesticide among farmers. Our findings suggested that the marginal productivity of pesticides is close to zero, indicating that there is an excessive use of pesticides in the surveyed areas. According to the Binary Probit model, we also discovered that female farmers, farmers with knowledge about pesticide toxicity, pesticide residue and farmers who hold the view that massive use of pesticide is inimical to the environment, and farmers who participate in pesticide training organized by the government, are more likely to overuse pesticide. On the contrary, experienced farmers have a lower chance of overusing pesticides. Possible explanations to the above findings may be that applying pesticides in accordance with the instructions causes overusing and farmers who are loss-averse, in order to avoid the risk of income loss that may be caused by disease and insect pests, and keep its own income stable, will still increase the amount of pesticide application. It also indicates that farmers are insensitive to increased pesticide overuse.