Research on short food supply chains (SFSCs) has experienced a remarkable growth during recent years, offering ample evidence that the creation of such alternative food distribution networks can bring multiple benefits to both farmers and consumers. Nevertheless, farmers' engagement in SFSCs is still limited in many countries. Two studies designed to illustrate the role of competencies in the development of SFSCs are reported in this paper. The first one assessed the influence of farmers' self-perceived competencies on their willingness to participate in SFSCs. The second examined whether the engagement in SFSCs affects the levels of participants' competency needs. Study 1 revealed that willingness to participate in SFSCs is affected by the levels of farmers' competencies on issues pertaining to management, entrepreneurship, marketing, networking and cooperation. Although other factors such as farmers' citizenship behavior, their environmental concern and the perception that engagement in SFSCs can increase farm income are also associated with this willingness, self-perceived competencies represent the most important set of predictors. Study 2 uncovered that participation in SFSCs increases farmers' needs in all the above-mentioned categories of competencies. Taken together, these results indicate that farmers' competencies significantly affect their involvement in SFSCs, and that engagement in SFSCs augments competency needs, thus highlighting the importance of creating spaces that help farmers develop and exploit new capabilities.
Purpose: Despite the increasing consumers’ intent to support short food networks, the expansion of short food supply chains (SFSCs) remains limited. The purpose of this paper is to identify potential antecedents of farmers’ willingness to participate in SFSCs. Design/methodology/approach: Using data from a sample of Greek farmers the authors examined whether farmers’ citizenship behaviour, the levels of their perceived competencies and the degree to which they feel accepted by their communities affect their willingness to engage in SFSCs. Findings: Results indicate that producers’ citizenship behaviour does indeed have a positive impact on willingness to participate in SFSCs, whereas their perceptions of the acceptance they enjoy within their communities also significantly predict this willingness. On the contrary, self-perceived lack of communication and collaboration competencies diminishes this willingness. Originality/value: To the best of our knowledge, this study is one of the first attempts to explore the role of farmers’ competencies in their willingness to participate in SFSCs. In addition, by integrating concepts derived from multiple disciplines, our work adds new factors in the wide spectrum of forces that impel or suppress farmers’ willingness to take part in alternative food distribution networks.
Purpose: In this study, we use a self-determination theory (SDT) approach to understand farmers’ attitudes toward, and intentions for, participation in competence development projects (CDP). Design/methodology/approach: By applying SDT, we developed two measures. The first one assessed the degree to which the three basic human psychological needs motivate farmers to engage in CDP, and the second concerned farmers’ intrinsic and extrinsic motivation to seek knowledge through participation in CDP. Using data from two samples of farmers, we examined the effect of SDT needs and the influence of the different regulatory styles on individuals’ decision to participate in CDP. Findings: Our findings indicated that participation in CDP is guided by the most internal forms of human motivation (identified, integrated, and intrinsic motivation), and that deficits in the needs for autonomy and competence predict farmers’ decision to participate in CDP. Practical implications: These results stress the importance of designing CDP that promote self-directedness, emphasise choice rather than rewards, and generate the conditions that support farmers’ autonomy. Theoretical implications: Our work suggests that the integration of social psychology into extension/education research can paint a more detailed picture of the way farmers interact with extension/education services. Originality/value: To the best of our knowledge, this is the first study that uses an SDT framework to examine farmers’ motivation toward participation in CDP. Hence, this research opens a new realm for extension/education research, while it also contributes to the SDT literature by examining the role of self-determined motivation in a different life domain.