Online knowledge platforms have been undergoing a transformation from providing free knowledge to online paid knowledge (OPK). As customers play a key role in the sustainable development and success of the new business model, we focused on the factors that drive consumers’ online knowledge purchase intention. Drawing on the cognitive–affective–conative framework and customer value theory, we propose that consumers rationally evaluate the customer values of OPK in the cognitive stage, followed by generating trust and identification in the affective stage, then leading to a purchase decision. Six factors were extracted from three dimensions of customer value: Functional, emotional, and social values. The hypotheses were tested using survey data obtained from 504 respondents using structural equation modeling. The findings confirm that customer value and identification with the knowledge contributor significantly influence trust in OPK. Trust in OPK and identification with the knowledge contributor both significantly influence purchase intention, whereas trust in the platform neither influences consumers’ trust in OPK nor purchase intention. The findings of this study will help OPK platforms to increase their sales of knowledge products.

Employees’ violation of information security policies is a major threat to an organisation. Some violations such as using an easy-to-guess password or storing confidential data on personal unencrypted flash drives usually do not cause immediate harm; instead, these actions create security flaws that can be attacked in the future and cause delayed consequences. We call such behaviour consequence-delayed information security violation (CDISV). The ignorance or denial of the possible delayed consequences is the main reason employees engage in such insecure behaviour. Due to the delay between the action and the consequence, a long-term mindset could play an important role in employees’ current decision-making. Specifically, in this study, we propose that long-term orientation is an influential factor in decreasing CDISV. The long-term orientation includes three dimensions: continuity, futurity, and perseverance. In addition, based on the stewardship theory and the needs theory, we further propose that value identification and the fulfilment of higher-order needs (trusted relationship and growth) are important drivers for employees to have a long-term orientation. We collected survey data using the 170 responses we received from a global company’s employees. The empirical results support our arguments. Our findings provide implications to organisations to encourage employees’ information security behaviours.