This paper measures the high-quality development level of China’s regional logistics using the comprehensive evaluation method of entropy right TOPSIS. It was found that the high-quality development level of the logistics industry in most provinces of China was effectively improved during the sample observation period. Secondly, the dynamic evolution process and correlation degree are analyzed through kernel-density estimation and the grey correlation-degree method. This study reveals that upgrading the industrial structure is closely correlated with the high-quality growth of regional logistics in China. The overall sample level has a favorable promoting influence and regional variability. Finally, the panel threshold model is constructed to analyze the influence mechanism. The improvement of the industrial structure is impacted by the high-quality growth of the logistics industry, which has the threshold effect of foreign direct investment (FDI).

Introduction: Due to global industrialization and urbanization, natural disasters, accidents, and public health emergencies happen frequently. These events cause significant loss of life and property damage to countries worldwide. In the context of frequent public emergencies, enhancing emergency logistics response capabilities is crucial, ensuring rapid supply of rescue materials and support for rescue personnel, thereby saving lives and reducing economic losses.Methods: In order to identify the changes and enhancement paths of the emergency logistics response capability of Chinese regions under the shocks of public emergencies, this paper innovatively constructs emergency logistics response capability measurement indicators. This paper uses the entropy weight TOPSIS method and panel quantile regression model to quantify the change and enhancement paths of China’s regional emergency logistics response capability under different events.Results: It is found that: (1) The gap in emergency logistics response capability among Chinese regions is widening, with the internal difference in the eastern region higher than that in the west, while the difference in the central region is relatively low. (2) China’s emergency management department can effectively transform social logistics into emergency logistics, thereby promoting the improvement of emergency logistics response capabilities. (3) Sudden geological disasters break through the limits of social logistics resources when they cross lower scales, resulting in the failure of emergency logistics response capabilities.Discussion: This paper expands research on assessing emergency logistics capabilities, addressing issues in existing assessments such as reliance on single indicators and subjective measurement methods. Additionally, it quantifies the dynamic changes in China’s regional emergency logistics response capabilities under public emergencies by extending the study of event content, types, and impacts. This enhances discussions on the effects of public emergencies. Finally, from an empirical perspective, the paper explores pathways to enhance regional emergency logistics response capabilities in China. In practice, this paper assists countries worldwide in assessing whether different regions of China can effectively provide emergency support for various resources in direct investments, thus providing a scientific basis for investment decisions.

Online consumer social networks have become an important marketing channel for product-related information diffusion in the technological landscape. This paper aims to identify the factors that drive opinion diffusion behavior in consumers on online social networks. To empirically test the theoretically driven hypotheses, the study uses firsthand survey responses from 614 respondents based in two major cities in China: Shenzhen, an eastern city, and Xi’an, a western city. A survey of online shopping consumers shows that both network heterogeneity and network influence have a positive impact on consumers’ level of online opinion leadership and online opinion seeking behavior. However, network acquaintance has an insignificant impact on the level of opinion diffusion. Furthermore, online opinion diffusion has a positive impact on behavioral consequence, which has two dimensions: online forwarding and online communication. An online opinion leader is more likely to forward and communicate information than an online opinion seeker. Multiple-group analysis indicates that gender and city moderate the effect of opinion diffusion. Theoretically, this paper makes several contributions to marketing literature, particularly from a social networking perspective. The results from this study can help online retailers and social network service providers utilize consumer networks to improve online opinion diffusion. Within social networking literature, this is a unique attempt to explore the factors driving opinion diffusion behavior in consumers’ online social networks.

Introduction: In recent years, the frequency and intensity of natural disasters and public emergencies around the world have been steadily increasing. Emergency logistics plays an irreplaceable role in providing rapid material and service support in the aftermath of disasters. Therefore, systematically analyzing the differences in emergency logistics responsiveness across various regions of China and understanding their underlying causes are of great significance for optimizing emergency logistics systems and improving disaster responsiveness.Methods: In order to identify the regional differences and causes of China’s emergency logistics responsiveness under the impact of public emergencies, this paper pioneered the development of an index system for evaluating emergency logistics responsiveness. Based on the panel data of 30 provinces in China from 2012 to 2021, this paper used the entropy-weighted TOPSIS method to quantify the emergency logistics responsiveness of various regions in China. In addition, this study uses a panel quantile regression model to evaluate the differences in emergency logistics responsiveness in various regions of China under the impact of public emergencies, and the causes of regional differences are explored.Results: The research results show that: (1) China’s emergency logistics responsiveness is upward, but the regional differences are expanding. (2) Compared with the central and eastern regions, the western region’s emergency logistics responsiveness has continuously improved due to the expanding scale of public emergencies. However, the emergency logistics responsiveness of the eastern region has constantly been reduced due to the impact of public emergencies. In contrast, the central region has been reduced first and then improved. (3) The level of emergency logistics technology cannot effectively promote emergency logistics responsiveness. Under the impact of public emergencies, the labor input of the logistics industry cannot effectively meet the needs of emergency logistics activities. The administrative command method and the level of marketization inhibit emergency logistics responsiveness. The improvement of the social labor input level, urbanization level, logistics development level, and digitalization level can effectively promote emergency logistics responsiveness.Discussion: The above results show that China should pay attention to regional differences. Each region should rely on the existing logistics system and plan and build emergency logistics hubs according to the characteristics of emergencies in each region. Continue to strengthen regional exchanges and cooperation to narrow the gap in regional emergency logistics responsiveness. At the same time, this paper plays a driving role in China’s joint emergency logistics rescue cooperation with other countries worldwide.

In order to identify the path of the sustainable development of China’s logistics industry, this paper creatively constructs the LMDI (Logarithmic Mean Index Method) model of capital factor investment, analyzes the main driving forces of the development of China’s logistics industry and its sustainability, and discusses the key factors and realization path of the sustainable development of the logistics industry. This study can provide expertise to a vast number of developing countries. The research results indicate the following: (1) Capital scale expansion is the principal driving force in the development of the logistics industry. As the capital investment efficiency of the logistics industry crosses the threshold value, capital investment scale expansion has a long-term positive effect on the development of the logistics industry. The key to achieving sustainable development in China’s logistics industry is to improve the efficiency of capital investment. (2) Improving the institutional environment can reduce the competitive pressure of foreign direct investment (FDI) on the logistics industry, weaken the crowding-out effect on capital investment efficiency, and assist in the sustainable growth of the industry. (3) An improvement in capital investment efficiency is promoted by capital mobility; however, these effects differ depending on the region.

Based on panel data from 30 Chinese provinces (2008–2022), this study employs fixed-effects, spatial econometric, and moderation effect models to analyze how logistics transport structure adjustment affects carbon emissions. The findings reveal that: (1) Carbon emissions from the logistics industry show a fluctuating upward trend, with a spatial pattern of “higher in the south and lower in the north”; economically developed provinces and major transportation hubs exhibit higher emission levels. (2) The increasing share of railway transport has a more pronounced effect on carbon reduction in provinces with higher industrialization levels. (3) Transport restructuring generates negative spatial spillover effects whereas railway substitution reduces emissions both locally and in neighboring regions, though with regional heterogeneity: most effective in eastern China, weaker in western China, and insignificant in central China. These findings support developing differentiated, regionally coordinated low-carbon logistics policies.