Adam Gordon is Professor of Care of Older People at the University of Nottingham, UK. He is a practising geriatrician and President Elect of the British Geriatrics Society. He has been conducting research in long-term care homes for over a decade, with his work comprising a mixture of health services research, randomised controlled trials and implementation studies. He has also developed an extensive track-record of collaborative improvement work with the care home sector, including benchmarking work using the International Prevalence Measure of Care Quality (Landelijke Prevlentiemetung Zorgkwalitiet; LPZ), and co-leads the LOTUS consortium for Improving Long-term Care Institutions in Brazil and Europe through Collaboration and Research.