Florin Nechita is an Associate Professor at the Department of Sociology and Communication Studies, Transilvania University of Braşov, Romania. He has a PhD in marketing (2012) with research and teaching interests in marketing, advertising, and brand management. He has experience as a marketing and trade marketing executive with broad expertise in the FMCG industry, marketing, trade marketing, strategy planning, and event management. Nechita is the author/coordinator of 10 books and more than 70 journal articles, book chapters, and conference papers on marketing, consumer behavior, brand management, tourism, and destination marketing topics. He was a project manager for UNITBV for the E-Entrepreneur project (Erasmus+, 2019–2021) and a project member in other European-funded projects. He was a citizen of Stalin Town (Europe for Citizens, 2017), Active Telling, Active Learning (Europe for Citizens, 2019), UniCulture (Erasmus+, 2019–2021), and E-PSY (Erasmus+, 2020–2022).