Guzmán Antonio Muñoz-Fernández

Dr. Guzmán Antonio Muñoz-Fernández

University of Cordoba (Spain)
orcid

Research Focus & Metrics

Academic Career Length

12Years (2015-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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13 October 2020 in Current Issues in Tourism
Verified
Journal Article
Closed access
SSSandra Sanchez-Cañizares
Sandra Sanchez-Cañizares
JCJavier Cabeza-Ramírez
Javier Cabeza-Ramírez
Guzmán Antonio Muñoz-FernándezGuzmán Antonio Muñoz-Fernández
Guzmán Antonio Muñoz-Fernández
FFFernando J. Fuentes-García
Fernando J. Fuentes-García
The objective of this study is to analyse the impact of perceived risk on intention to travel in the Covid-19 pandemic situation. Applying the Theory of Planned Behaviour, the study addresses the modulating effects of risk on the antecedents of intention; additionally, the resulting model includes the impact of this intention on the willingness to pay (WTP) more to benefit from additional safety measures at the destination. Furthermore, this paper addresses respondents belonging to an at-risk group for Covid-19 as a source of heterogeneity that may exert an effect on the results of the model. The model is tested using PLS-SEM, and the empirical results can contribute to the development of safety measures in tourism services and the design of effective actions to restore tourism.

JCJavier Cabeza-Ramírez
Javier Cabeza-Ramírez
FFFernando J. Fuentes-García
Fernando J. Fuentes-García
Guzmán Antonio Muñoz-FernándezGuzmán Antonio Muñoz-Fernández
Guzmán Antonio Muñoz-Fernández
In recent years, interest in video game live streaming services has increased as a new communication instrument, social network, source of leisure, and entertainment platform for millions of users. The rise in this type of service has been accompanied by an increase in research on these platforms. As an emerging domain of research focused on this novel phenomenon takes shape, it is necessary to delve into its nature and antecedents. The main objective of this research is to provide a comprehensive reference that allows future analyses to be addressed with greater rigor and theoretical depth. In this work, we developed a meta-review of the literature supported by a bibliometric performance and network analysis (BPNA). We used the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) protocol to obtain a representative sample of 111 published documents since 2012 and indexed in the Web of Science. Additionally, we exposed the main research topics developed to date, which allowed us to detect future research challenges and trends. The findings revealed four specializations or subdomains: studies focused on the transmitter or streamer; the receiver or the audience; the channel or platform; and the transmission process. These four specializations add to the accumulated knowledge through the development of six core themes that emerge: motivations, behaviors, monetization of activities, quality of experience, use of social networks and media, and gender issues.

1 October 2016 in Tourism Management Perspectives
Verified
Journal Article
Closed access
SDSuleen Diaz-Christiansen
Suleen Diaz-Christiansen
TLTomás López-Guzmán
Tomás López-Guzmán
Jesús Claudio Pérez GálvezJesús Claudio Pérez Gálvez
Jesús Claudio Pérez Gálvez
Guzmán Antonio Muñoz-FernándezGuzmán Antonio Muñoz-Fernández
Guzmán Antonio Muñoz-Fernández

ACAna Mª Castillo Canalejo
Ana Mª Castillo Canalejo
SSSandra Sanchez-Cañizares
Sandra Sanchez-Cañizares
LSLuna Santos-Roldan
Luna Santos-Roldan
Guzmán Antonio Muñoz-FernándezGuzmán Antonio Muñoz-Fernández
Guzmán Antonio Muñoz-Fernández
Food markets are becoming popular as new spaces for recreation, and this research aims to discover the motivations driving the tourists that visit these markets. Factorial analysis, cluster analysis and Student’s t-test were applied on 456 surveys from two food markets in Córdoba (Spain). Three motivational factors were obtained: Gastronomic experience and novelty; hedonism and leisure; and the relationship of the experience with work. Segmenting and analyzing the profile of the tourist may help economic agents develop new strategies for the tourism management of a destination and more accurate marketing and branding strategies that target specific customers with a niche message. The study could help develop products that align with tourists’ motives to increase satisfaction and loyalty.

13 November 2018 in Educación XX1
Verified
Journal Article
Open access
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Guzmán Antonio Muñoz-FernándezGuzmán Antonio Muñoz-Fernández
Guzmán Antonio Muñoz-Fernández
PGPablo Rodriguez Gutiérrez
Pablo Rodriguez Gutiérrez
MVMercedes Luque vilchez
Mercedes Luque vilchez
La formación inicial del profesorado es un elemento clave para la mejora de la calidad educativa. En este contexto, la necesidad de mejorar las competencias y destrezas del nuevo profesorado, y en concreto, las motivaciones que llevan al futuro docente a la elección del Máster de Formación en Profesorado de Secundaria gozan de una especial relevancia.La importancia de conocer dichas motivaciones reside en su potencial como predictor del desempeño futuro en la docencia. De manera incipiente, la literatura señala la necesidad de estudiar el perfil motivacional en el desarrollo profesional de los docentes. Sin embargo, consideramos que hasta el momento ha sido escasa la atención prestada. En este sentido, el presente trabajo tiene como objetivo profundizar en el análisis del perfil motivacional del alumnado del máster de formación del profesorado. Para ello, se ha realizado una encuesta a 512 alumnas y alumnos de diferentes especialidades, en tres universidades españolas (Burgos, Córdoba y Jaén), que respondieron a un cuestionario sobre motivaciones y vocación hacia la docencia. Se ha aplicado un análisis factorial para simplificar y conocer sus principales motivaciones y un análisis clúster para clasificar al alumnado según sus factores motivacionales principales. Los datos revelan que existe relación negativa entre la motivación intrínseca hacia la docencia y la edad del encuestado. También se ha encontrado que el alumnado de áreas de conocimiento relacionadas con las Artes y las Humanidades presenta un mayor nivel de motivación docente intrínseca; y, por otra parte, el hecho de tener un posgrado anterior se relaciona con una menor vocación.Comprender las motivaciones para ser docente, puede tener interés tanto para las autoridades educativas encargadas de la selección del alumnado como para aquellas que tengan la potestad en la planificación de la formación del profesorado, desde el punto de vista del diseño curricular.

PGPablo Rodriguez Gutiérrez
Pablo Rodriguez Gutiérrez
JCJavier Cabeza-Ramírez
Javier Cabeza-Ramírez
Guzmán Antonio Muñoz-FernándezGuzmán Antonio Muñoz-Fernández
Guzmán Antonio Muñoz-Fernández
While the current global context of successive economic and health crises are punishing the economies of different countries in the world, it is particularly relevant to explore the business intentions of young university students, as potential entrepreneurs of opportunity. This matter is of the utmost importance, as it helps to facilitate the implementation of measures that can ensure the future recovery of the economy and the creation of new businesses. The objective of this paper is to study the institutional and psychological antecedents of entrepreneurial intention and the role of gender. The theory of planned behaviour is applied to assess how personal attitudes, subjective norms, and perceived behavioural control can affect students′ intention of becoming an entrepreneur. In addition, organizational support and institutional barriers are tested as potentially significant antecedents of entrepreneurial intention, along with the influence of gender. The research carried out was based on survey responses from a sample of 740 students of economics, communications, and education at an Ecuadorian university. The research propositions were tested using a partial least squares approach. Results indicate that behaviour towards entrepreneurship does not change in relation to gender. In addition, personal attitudes and perceived behavioural control regarding entrepreneurship are positively related to students′ entrepreneurial intention. Organizational support is also found to be important for generating entrepreneurial intention. The paper adds to the current knowledge base on entrepreneurial intention by analysing the individual and joint influence of the principal elements of the theory of planned behaviour, as well as organizational support and institutional barriers on entrepreneurial intentions. Moreover, the research provides a useful perspective on the antecedents of entrepreneurial intention in an unexplored context such as Ecuador, by responding to the call focusing on entrepreneurial intention in different regions, cultures, and contexts.