Social media has been playing an important role in marketing strategy. As a part of social media, social networking sites (SNS) can be utilized by enterprises to create direct communication and good relationships with their customers. Therefore, enterprises using SNS have to select the right marketing content to enhance strong customer relationships, which lead to their behavior generating sustainable performance for enterprises. This research considered social media marketing activity (SMMA) and Customer Experience (CX) to measure the customer’s relationship quality, which can impact customer behavioral outcomes, which are purchase intention, loyalty intention, and participation intention. The 413 online questionnaire surveys were measured and analyzed using SmartPLS 3. The results show that SMMA and CX have a significant influence on the customer relationship quality, which also leads to a positive impact on customer behavioral outcomes. This research guides enterprises that SNS’s marketing content has to follow SMMA and CX dimensions to achieve the marketing objective and generate sustainable performance for enterprises.

In this study, the extension of theory of planned behavior was developed to evaluate the effects of antecedents that influence consumers’ intention to buy green products. The effect of nine determinants (i.e., individual benefits, social benefits, willingness-to-pay, environmental responsibility, e-word-of-mouth, values, self-competence, convenience, and environmental literacy) of the green wave on Taiwanese consumers was empirically tested by examining their perception of social responsibility through theory of planned behavior. Except for consumer subjective norms, the remaining factors exhibited significant positive correlations with the planned behavior, implying that the voluntary participation aspect of the green wave is considerably more critical than its mandatory social pressure. To diffuse this green wave more effectively, the Taiwanese government should encourage consumers to easily capture the detailed impact of the green wave on the society and allow consumers to use word-of-mouth marketing for the creation of relational value to improve their quality of life.

Purpose: With a focus on Chinese higher education students, the purpose of this study was to explore the relationship between students' perceived employability and their levels of academic engagement and stress.Design/methodology/approach: The study engaged 1,155 students from three universities in China. Students responded to an online survey, reporting their confidence in relation to their perceived employability, academic engagement and stress in life. The authors employed structural equation modelling to explore students' confidence in each employability attribute and to assess perceived employability relation to academic engagement and perceived stress.Findings: The results suggest that self-perceptions of employability are positively associated with students' academic engagement and negatively associated with perceived stress. Perceived employability mediated the majority paths.Originality/value: This is one of the few studies to examine perceived employability in line with academic engagement or stress and the first study to do so in China.

This study examined the extent to which perceived organisational support (POS) predicts career exploration via the mediation effect of career adaptability. Grounded in career construction theory, the study employed an online survey with 611 Chinese undergraduate students. The survey employed POS, career adaptability and career-related exploration scales. Multi-group comparisons explored gender, discipline and place of origin (rural or urban). Although gender and major were moderating variables, there was no significant difference among rural and urban subgroups. There was a direct relationship between POS and career-related exploration via the mediation effect of career adaptability. Male students had higher and statistically significant path coefficients when it came to the relationship between POS and career-related exploration. The effects of POS on career adaptability and career-related exploration differed according to discipline. Humanities and social sciences (HASS) students reported significantly less organisational support than those in science and engineering. POS had negligible influence on career-related exploration among HASS students. The results suggest that assessing students’ POS is an important preliminary step within career development learning. Recommendations include early assessment and discussion of students’ POS and incorporating the concern, control, curiosity and confidence dimensions of career adaptability into career-related interventions.

Links between decent work and academic outcomes among a sample (N = 1,231) of first-generation college students were examined based on Psychology of Working Theory (PWT). A theory-driven mediation model was proposed by placing decent work as a mediator between predictors of PWT and academic outcomes. The predictor component of PWT was supported. Future decent work perceptions positively predicted academic engagement but not academic satisfaction. Support for the mediation results was mixed. Overall, findings suggested that positive future decent work perceptions may boost academic engagement for university students. Thus, interventions that aim to improve student academic satisfaction should be implemented. Two malleable psychological factors, namely, work volition and career adaptability appear to be two malleable psychological factors that could be used as targets when working with this group. Theoretical contributions and future research directions are discussed.

High-tech industries often regard workers as their main source of value creation. In order to stimulate their employees' willingness to innovate and their innovative behavior and reduce the turnover intention, companies are now seeking to establish employer–employee relationships in which their employee's willingness to stay is not simply driven by extrinsic motivations. Therefore, it is an important topic in human resources for companies to implement measures that encourage employees to willingly devote themselves to their jobs and consider organizational growth as a component of their career development. This study aimed to investigate the effect of person–organization fit and person–job fit on employees' innovative behavior and turnover intention via the mediators including job satisfaction and organizational commitment. Six hundred ninety-seven employees from China's eight major high-tech industries were examined in this study, and the empirical results were analyzed using partial least squares. Based on the results, it is suggested that the person–organization fit and person–job fit are both crucial factors affecting employees' job satisfaction and organizational commitment, which, in turn, increase employees' willingness to innovate in their jobs and reduce their turnover intentions. Furthermore, this study could serve as a reference for companies in selecting employees, promoting job satisfaction, and developing strategies for sustainable development.