A new method was applied to modify the surface activity of virginal carbon black (VCB). LA‐57, one kind of hindered amine light stabilizer, was adsorbed onto the carbon black surface through a strong shear force induced by the screws of a HAAKE internal mixer. The modified carbon black (MCB) was characterized by FT‐IR and thermogravimetric analysis (TGA). The bound rubber content of the natural rubber (NR) compounded with MCB and VCB varied with the fraction of LA‐57 on the MCB surface. The nonlinear effect at small strains, generally referred as the Payne effect, was investigated in the rubber compounds based on the different bound rubber contents. The NR compound containing the lowest bound rubber content had an obvious Payne effect. Based on the bound rubber content, the types of filler network varied from direct contact mode to the joint rubber shell mechanism.