Sofia Pescarin is Research Director at CNR - ISPC in Florence, chairing the group within the Digital Heritage Innovation Lab. She received her PhD in “History and Computing” and a master’s in “Exhibition Design". She is also Professor of Interaction Media Design at the University of Bologna. She has authored and curated more than 150 scholarly publications and is Chief Editor of the Elsevier journal “Digital Applications in Archaeology and Cultural Heritage” (DAACH). She has coordinated and worked in different projects, also at a European level, concerning virtual tools for cultural heritage. Currently, she is the scientific coordinator of the EU project PERCEIVE.