Jovana Brankov, PhD is a Research Associate at the Social Geography Department of the Geographical Institute ''Jovan Cvijić'', Serbian Academy of Sciences and Arts (SASA) in Belgrade (Serbia). She is also a Senior Researcher at the South Ural State University, Institute of Sports, Tourism and Service in Chelyabinsk (Russia). She received her PhD from the University of Belgrade, Faculty of Geography (Serbia). Her broader scientific interest covers tourism geography, sustainable development and environmental protection. Her research is focused on sustainable tourism, protected natural areas, ecotourism, community-based tourism planning, geotourism, tourism/environmental impact assessment. She participates in numerous national and international research projects dealing with social geography and sustainable development issues.