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Perceptions and institutional frameworks can be barriers or facilitators to the development of female entrepreneurship policies. Institutions rely on factual data on the gender gap to evaluate their policies. However, the literature shows that the research and institutions should also analyze the impact of social beliefs on the success of these policies and initiatives. This study focuses on the impact of these perceptions in promoting female entrepreneurship. Data were collected from 287 responses to a questionnaire from Spanish women and men and were analyzed using multivariate regression analysis. The results show that the perception of lack of equality increases the gender gap even if there are specific and effective policies in a society that attempt to eliminate the gender gap in terms of the role of women in the home or positions of power. The main result is that these perceptions ultimately affect women’s entrepreneurial intentions. The results have policy implications for companies and public institutions willing to change the gender narrative about entrepreneurship and design policies and initiatives that help women overcome cultural barriers and effectively promote female entrepreneurship.
Camelia Ilie; Abel Monfort; Gaston Fornes; Guillermo Cardoza. Promoting Female Entrepreneurship: The Impact of Gender Gap Beliefs and Perceptions. SAGE Open 2021, 11, 1 .
AMA StyleCamelia Ilie, Abel Monfort, Gaston Fornes, Guillermo Cardoza. Promoting Female Entrepreneurship: The Impact of Gender Gap Beliefs and Perceptions. SAGE Open. 2021; 11 (2):1.
Chicago/Turabian StyleCamelia Ilie; Abel Monfort; Gaston Fornes; Guillermo Cardoza. 2021. "Promoting Female Entrepreneurship: The Impact of Gender Gap Beliefs and Perceptions." SAGE Open 11, no. 2: 1.
El objetivo del artículo es realizar una revisión de la literatura sobre las barreras y oportunidades de la comunicación en redes sociales de los contenidos vinculados con la Responsabilidad Social Corporativa (RSC) y la gestión de la sostenibilidad. Para ello, se han seleccionado 466 artículos de Web of Science con palabras clave relacionadas con el objetivo. Para el análisis, solo se han tenido en cuenta aquellas publicaciones en revistas científicas y escritas en inglés. El número total de artículos analizados tras este filtro ha sido de 72. Los principales intereses de la RSC en redes sociales son: i) el diálogo de los stakeholders; ii) ganar credibilidad, legitimidad y reputación; iii) mejorar el engagement y iv) el impacto de comunicación de la RSC y la sostenibilidad en el marketing y el marketing social.
Abel Monfort; José Manuel Mas Iglesias. Barreras y oportunidades para la comunicación de la responsabilidad social en redes sociales. Comunicación y Hombre 2021, 349 -361.
AMA StyleAbel Monfort, José Manuel Mas Iglesias. Barreras y oportunidades para la comunicación de la responsabilidad social en redes sociales. Comunicación y Hombre. 2021; (17):349-361.
Chicago/Turabian StyleAbel Monfort; José Manuel Mas Iglesias. 2021. "Barreras y oportunidades para la comunicación de la responsabilidad social en redes sociales." Comunicación y Hombre , no. 17: 349-361.
Despite the efforts of organisations to make their consumers loyal to their brands, numerous studies show how loyalty has been declining in recent years without apparent causes. The aim of this research is to study the relationship between personality, trust and brand loyalty, to help understand the role of each of these variables in consumers' relationships with brands. Through a structural model built from data collected from a representative sample of 1015 individuals in the Spanish market, results put forward evidence of an indirect positive influence of brand personality on consumer loyalty, mediated by brand trust. Surprisingly, the results contrast with previous studies and show that there is no direct relationship between brand personality and brand loyalty. The results of this study have implications for both researchers and managers because previous research has analysed the direct influence of brand personality on trust or loyalty but not the mediating role that trust has on the relationship between personality and loyalty.
Nuria Villagra; Abel Monfort; Joaquín Sánchez Herrera. The mediating role of brand trust in the relationship between brand personality and brand loyalty. Journal of Consumer Behaviour 2021, 1 .
AMA StyleNuria Villagra, Abel Monfort, Joaquín Sánchez Herrera. The mediating role of brand trust in the relationship between brand personality and brand loyalty. Journal of Consumer Behaviour. 2021; ():1.
Chicago/Turabian StyleNuria Villagra; Abel Monfort; Joaquín Sánchez Herrera. 2021. "The mediating role of brand trust in the relationship between brand personality and brand loyalty." Journal of Consumer Behaviour , no. : 1.
José M. Mas; Abel Monfort. From the Social Museum to the Digital Social Museum. aDResearch ESIC International Journal of Communication Research 2021, 24, 08 -25.
AMA StyleJosé M. Mas, Abel Monfort. From the Social Museum to the Digital Social Museum. aDResearch ESIC International Journal of Communication Research. 2021; 24 (24):08-25.
Chicago/Turabian StyleJosé M. Mas; Abel Monfort. 2021. "From the Social Museum to the Digital Social Museum." aDResearch ESIC International Journal of Communication Research 24, no. 24: 08-25.
This study explores the relationship between the creation of a corporate foundation and the corporation’s stock market value. The article looks at how a corporation’s market value is influenced by: (a) philanthropic behavior and its communication, (b) brand architecture, and (c) the business sector. Corporations had to: (a) have an associated corporate foundation, and (b) be listed on one of the four global stock markets selected when the creation of their foundation was announced. Data were collected for 300 corporations using the FACTIVA database. 22 corporations were found to meet the inclusion criteria. An event model allowed calculation of cumulative abnormal returns (CARs). A dependence model analyzed the relationships between CARs and selected characteristics. Findings show factors that increase the positive impact on the stock market: (1) omitting mention of the foundation’s financial resources from announcements about the foundation’s creation, and (2) basing the brand architecture on an endorsed brand strategy.
Abel Monfort; Nuria Villagra; Joaquín Sánchez. Economic impact of corporate foundations: An event analysis approach. Journal of Business Research 2020, 122, 159 -170.
AMA StyleAbel Monfort, Nuria Villagra, Joaquín Sánchez. Economic impact of corporate foundations: An event analysis approach. Journal of Business Research. 2020; 122 ():159-170.
Chicago/Turabian StyleAbel Monfort; Nuria Villagra; Joaquín Sánchez. 2020. "Economic impact of corporate foundations: An event analysis approach." Journal of Business Research 122, no. : 159-170.
(1) Social Impact Bonds (SIBs) foster the relationships between public and private sectors while adding value to new forms of investment that are closely linked to Socially Responsible Investments (SRIs). In this context, Sustainable Developments Goals (SDGs) aim to strengthen global partnerships in order to achieve the 2030 Agenda. Sustainable banking should consider its role in both new responsible investment products and the 2030 Agenda. This study aims to: (i) estimate the ROI of SIBS, (ii) define a financial formulation and a measurement system, and (iii) explain the relationship between SIBs and SDGs. (2) This research analyzes SIBs from an SDG approach, and proposes a valuation model based on a financial options valuation methodology that clarifies the financial value of the world’s first SIB (Peterborough Prison, UK). (3) Findings suggest that investors expect to have a negative return of 16.48%, and that this expected loss may be compensated for by the short- and long-term positive impact of an intervention in society. (4) It is shown that SIBs provide an opportunity to reach SDG 17 and improve sustainable investment portfolios, while providing an opportunity to strengthen a company’s Corporate Social Responsibility policy and its corporate reputation.
Mariano Méndez-Suárez; Abel Monfort; Fernando Gallardo. Sustainable Banking: New Forms of Investing under the Umbrella of the 2030 Agenda. Sustainability 2020, 12, 2096 .
AMA StyleMariano Méndez-Suárez, Abel Monfort, Fernando Gallardo. Sustainable Banking: New Forms of Investing under the Umbrella of the 2030 Agenda. Sustainability. 2020; 12 (5):2096.
Chicago/Turabian StyleMariano Méndez-Suárez; Abel Monfort; Fernando Gallardo. 2020. "Sustainable Banking: New Forms of Investing under the Umbrella of the 2030 Agenda." Sustainability 12, no. 5: 2096.
This study of Master of Business Administration (MBA) programs in regions with different history, background, legacies, and trajectories than those in the Global North aims at having an alternative view of how Ethics, Responsibility, and Sustainability (ERS) are incorporated in management education. To this end, the research uses case studies, analyzes in-depth interviews, and adopts an inductive stakeholder theory approach to identify and understand the motivations for the incorporation of the broad area of ERS in management education in relation to the schools’ main stakeholders, mainly students and their employers. The analysis of the data shows that individual motivations (individual level) and an articulated and embedded mission that incorporates different stakeholders (organizational/curriculum level) are strong predictors. Local regulations and legislation, along with the requirements from international accreditation agencies (institutions/environment level) are also predictors, although not that strong to go beyond the incorporation of a Corporate Social Responsibility (CSR)-related course in the curriculum of programs. Nevertheless, these CSR-related courses (organizational/curriculum level) are powerful mediators that create, as a minimum, awareness of ERS in MBA graduates who as a consequence modify their employment objectives. The data also show that the process leading to international accreditations (institutions/environment level), the expectation by employers that MBA graduates should have an ERS mindset/skills toolkit (institutions/environment level), and a hands-on, practice-based teaching methodology (organizational/curriculum level) can act as moderators. These findings show that business schools can become ERS predictors themselves, and to achieve this they need to have a better understanding of the different roles played by the different variables. This publication is based upon work from COST Action CA18215 – China in Europe Research Network, supported by COST (European Cooperation in Science and Technology), www.cost.eu.
Gaston Fornes; Abel Monfort; Camelia Ilie; Chun Kwong (Tony) Koo; Guillermo Cardoza. Ethics, Responsibility, and Sustainability in MBAs. Understanding the Motivations for the Incorporation of ERS in Less Traditional Markets. Sustainability 2019, 11, 7060 .
AMA StyleGaston Fornes, Abel Monfort, Camelia Ilie, Chun Kwong (Tony) Koo, Guillermo Cardoza. Ethics, Responsibility, and Sustainability in MBAs. Understanding the Motivations for the Incorporation of ERS in Less Traditional Markets. Sustainability. 2019; 11 (24):7060.
Chicago/Turabian StyleGaston Fornes; Abel Monfort; Camelia Ilie; Chun Kwong (Tony) Koo; Guillermo Cardoza. 2019. "Ethics, Responsibility, and Sustainability in MBAs. Understanding the Motivations for the Incorporation of ERS in Less Traditional Markets." Sustainability 11, no. 24: 7060.
This article investigates the effect of online advertising (display, retargeting, social media and paid search) and offline advertising (TV and store flyers) on conducting branded search queries and the mediating role of these queries on web and store sales. Findings show that online and offline advertising increase consumers’ propensity to conduct branded search queries and that branded search queries combined with paid search advertising are the most relevant variables to generate sales on the web or in store in multi-channel retailing. Results have implications on the design of multi-channel communication campaigns. This study employs a partial least squares structural equation model (PLS-SEM), with data from a European electronic consumer multi-channel retailer, to measure simultaneously the total effect of online and offline advertising on sales mediated by branded queries and paid search advertising.
Mariano Méndez-Suárez; Abel Monfort. The amplifying effect of branded queries on advertising in multi-channel retailing. Journal of Business Research 2019, 112, 254 -260.
AMA StyleMariano Méndez-Suárez, Abel Monfort. The amplifying effect of branded queries on advertising in multi-channel retailing. Journal of Business Research. 2019; 112 ():254-260.
Chicago/Turabian StyleMariano Méndez-Suárez; Abel Monfort. 2019. "The amplifying effect of branded queries on advertising in multi-channel retailing." Journal of Business Research 112, no. : 254-260.
Social networks are an opportunity to foster and strengthen dialogue between companies and their audiences and also to integrate social expectations into their corporate social responsibility (CSR) strategies. This research analyses communication on CSR on Twitter and its main objectives are: 1) to analyze if there are CSR concepts which can lead the conversation among Twitter users and companies when discourse is limited to CSR related concepts; and 2) to detect those concepts which might create engagement (underlying conversations) between companies and Twitter users. Our research is focused on insurance companies included in the Dow Jones Sustainability Indices (DJSI). The methodology used is qualitative and the sample comprises more than 8,500 tweets which include a set of keywords related to CSR, that were published by the companies in the sample and/or mentioned those companies. The results show that industry-related words, financial performance messages and the local activities of the company are opportunities to spread the CSR commitment. We concluded that communication is scarce between companies and users related to CSR. In general, companies and users shared interests, but these were not related to a real conversation about CSR and sustainability.
Abel Monfort; Nuria Villagra; Belén López-Vázquez. Exploring stakeholders’ dialogue and corporate social responsibility (CSR) on Twitter. El Profesional de la información 2019, 28, 1 .
AMA StyleAbel Monfort, Nuria Villagra, Belén López-Vázquez. Exploring stakeholders’ dialogue and corporate social responsibility (CSR) on Twitter. El Profesional de la información. 2019; 28 (5):1.
Chicago/Turabian StyleAbel Monfort; Nuria Villagra; Belén López-Vázquez. 2019. "Exploring stakeholders’ dialogue and corporate social responsibility (CSR) on Twitter." El Profesional de la información 28, no. 5: 1.
Esta investigación define las tendencias de las plataformas de contenido y comunicación utilizadas por marcas corporativas y comerciales en España, así como la gestión de relaciones entre marcas y consumidores. Se ha utilizado el método Delphi con cuatro paneles compuestos por 15 expertos en diferentes temáticas relacionadas con el objeto de estudio. Los resultados muestran que las marcas corporativas colocan la identidad como un motor del contenido que generan, y afirman que la responsabilidad social corporativa, la reputación y la cultura corporativa son áreas capaces de generar contenido relevante. Destaca la co-creación, el diálogo con las partes interesadas y el contacto con los líderes de opinión, para crear experiencias de marca y ser reconocidos.
Ana Sebastián Morillas; Abel Monfort; Belén López Vázquez. Análisis de las tendencias en contenidos y plataformas de comunicación de marca en España. Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales 2018, 147 -171.
AMA StyleAna Sebastián Morillas, Abel Monfort, Belén López Vázquez. Análisis de las tendencias en contenidos y plataformas de comunicación de marca en España. Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales. 2018; (27):147-171.
Chicago/Turabian StyleAna Sebastián Morillas; Abel Monfort; Belén López Vázquez. 2018. "Análisis de las tendencias en contenidos y plataformas de comunicación de marca en España." Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales , no. 27: 147-171.
Se analiza la gestión de marca corporativa en las empresas que hacen cumplir una política de responsabilidad social corporativa (RSC), al tiempo que también opera una fundación corporativa que comparte el mismo nombre de la empresa y la marca. El estudio tuvo como objetivo (1) definir y analizar la presencia de la fundación corporativa y evaluar la alineación entre la marca y la fundación en el contexto de la identidad de marca corporativa; y (2) investigar las perspectivas de los gestores de marca sobre cómo las fundaciones empresariales promueven las dimensiones sociales de la marca y de la identidad y la cultura corporativa de una empresa. Se investigó la identidad corporativa de 18 empresas multinacionales y sus bases correspondientes, y se entrevistó a 8 destacados gestores de marca.
Abel Monfort; Nuria Villagra. Responsabilidad social de las empresas y fundaciones empresariales en la construcción de marcas responsables. El Profesional de la información 2016, 25, 767 -777.
AMA StyleAbel Monfort, Nuria Villagra. Responsabilidad social de las empresas y fundaciones empresariales en la construcción de marcas responsables. El Profesional de la información. 2016; 25 (5):767-777.
Chicago/Turabian StyleAbel Monfort; Nuria Villagra. 2016. "Responsabilidad social de las empresas y fundaciones empresariales en la construcción de marcas responsables." El Profesional de la información 25, no. 5: 767-777.
Revista Latina de Comunicacion Social, RLCS, es una revista cient Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. Jos
Nuria Villagra; Universidad Complutense De Madrid (Ucm); B López; Abel Monfort. La gestión de intangibles y la marca corporativa: ¿ha cambiado algo en la relación entre las empresas y la sociedad? La gestión de intangibles y la marca corporativa: ¿ha cambiado algo en la relación entre las empresas y la sociedad? 2015, 1 .
AMA StyleNuria Villagra, Universidad Complutense De Madrid (Ucm), B López, Abel Monfort. La gestión de intangibles y la marca corporativa: ¿ha cambiado algo en la relación entre las empresas y la sociedad? La gestión de intangibles y la marca corporativa: ¿ha cambiado algo en la relación entre las empresas y la sociedad?. 2015; ():1.
Chicago/Turabian StyleNuria Villagra; Universidad Complutense De Madrid (Ucm); B López; Abel Monfort. 2015. "La gestión de intangibles y la marca corporativa: ¿ha cambiado algo en la relación entre las empresas y la sociedad?" La gestión de intangibles y la marca corporativa: ¿ha cambiado algo en la relación entre las empresas y la sociedad? , no. : 1.