Colloidal lead halide perovskite nanocrystals (NCs) have recently emerged as a novel class of bright emitters with pure colors spanning the entire visible spectral range. Contrary to conventional quantum dots, such as CdSe and InP NCs, perovskite NCs feature unusual, defect-tolerant photophysics. Specifically, surface dangling bonds and intrinsic point defects such as vacancies do not form midgap states, known to trap carriers and thereby quench photoluminescence (PL). Accordingly, perovskite NCs need not be electronically surface-passivated (with, for instance, ligands and wider-gap materials) and do not noticeably suffer from photo-oxidation. Novel opportunities for their preparation therefore can be envisaged. Herein, we show that the infiltration of perovskite precursor solutions into the pores of mesoporous silica, followed by drying, leads to the template-assisted formation of perovskite NCs. The most striking outcome of this simple methodology is very bright PL with quantum efficiencies exceeding 50%. This facile strategy can be applied to a large variety of perovskite compounds, hybrid and fully inorganic, with the general formula APbX₃, where A is cesium (Cs), methylammonium (MA), or formamidinium (FA), and X is Cl, Br, I or a mixture thereof. The luminescent properties of the resulting templated NCs can be tuned by both quantum size effects as well as composition. Also exhibiting intrinsic haze due to scattering within the composite, such materials may find applications as replacements for conventional phosphors in liquid-crystal television display technologies and in related luminescence down-conversion-based devices.