Eiad Yafi

Dr. Eiad Yafi

Universiti Kuala Lumpur, Kuala Lumpur, Malaysia
orcid

Research Focus & Metrics

Academic Career Length

12Years (2015-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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15 November 2021 in IEEE Access
Verified
Journal Article
Open access
MNMobeen Nazar
Mobeen Nazar
MAMuhammad Mansoor Alam
Muhammad Mansoor Alam
Eiad YafiEiad Yafi
Eiad Yafi
MSMazliham Mohd Su’ud
Mazliham Mohd Su’ud
Artificial intelligence (AI) is one of the emerging technologies. In recent decades, artificial intelligence (AI) has gained widespread acceptance in a variety of fields, including virtual support, healthcare, and security. Human-Computer Interaction (HCI) is a field that has been combining AI and human-computer engagement over the past several years in order to create an interactive intelligent system for user interaction. AI, in conjunction with HCI, is being used in a variety of fields by employing various algorithms and employing HCI to provide transparency to the user, allowing them to trust the machine. The comprehensive examination of both the areas of AI and HCI, as well as their subfields, has been explored in this work. The main goal of this article was to discover a point of intersection between the two fields. The understanding of Explainable Artificial Intelligence (XAI), which is a linking point of HCI and XAI, was gained through a literature review conducted in this research. The literature survey encompassed themes identified in the literature (such as XAI and its areas, major XAI aims, and XAI problems and challenges). The study’s other major focus was on the use of AI, HCI, and XAI in healthcare. The poll also addressed the shortcomings in XAI in healthcare, as well as the field’s future potential. As a result, the literature indicates that XAI in healthcare is still a novel subject that has to be explored more in the future.

18 May 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
Eiad YafiEiad Yafi
Eiad Yafi
Shehnaz TehseenShehnaz Tehseen
Shehnaz Tehseen
Syed Arslan HaiderSyed Arslan Haider
Syed Arslan Haider
This work aims to examine the impact of green training on green environmental performance through the mediating role of green competencies and motivation on the adoption of green human resource management. The convenience sampling technique was employed to collect data through an online survey undertaken at public and private universities in Malaysia. The analyses were conducted using the Statistical Package for the Social Sciences (SPSS) v.25 and Smart PLS v.3 software, with the aim of testing the predefined hypotheses. It was revealed that green training has a significant impact on green environmental performance, and all six dimensions of green competencies, namely, skills, abilities, knowledge, behavior, attitude and awareness, were also green motivations. Both green competencies and motivations positively and significantly mediated the relationship between green training and environmental performance.

1 January 2018 in Social Media + Society
Verified
Journal Article
Open access
MBMaren Borkert
Maren Borkert
KFKaren E. Fisher
Karen E. Fisher
Eiad YafiEiad Yafi
Eiad Yafi
For displaced people, migrating into Europe has highly complex information needs about the journey and destination. Each new need presents problems of where to seek information, how to trust or distrust information, and financial and other costs. The outcomes of receiving poor or false information can cause bodily harm or death, loss of family, or financial ruin. We aim to make two major contributions: First, provide rich insights into digital literacy, information needs, and strategies among Syrian and Iraqi refugees who entered Europe in 2015, a topic rarely dealt with in the literature. Second, we seek to change the dominant perspective on migrants and refugees as passive victims of international events and policies by showing their capacities and skills to navigate the complex landscape of information and border regimes en route to Europe. Building on research at Za’atari refugee camp (Jordan), we surveyed 83 Arab refugees in two centers in Berlin. Analyses address refugees’ temporal information worlds, focusing on the importance and difficulty in finding specific information, how migrants identify mis- and disinformation, and the roles of information and technology mediaries. Findings illustrate the digital capacities refugees employ during and after their journey to Europe; they show social support via social media and highlight the need for a radical shift in thinking about and researching migration in the digital age.

21 June 2016
Verified
Conference Paper
Open access
KFKaren E. Fisher
Karen E. Fisher
KYKatya Yefimova
Katya Yefimova
Eiad YafiEiad Yafi
Eiad Yafi
We conducted participatory design workshops at the UNHCR Za'atari refugee camp in Jordan to learn how Syrian youth help others using information and technology. We asked 144 young people to create paper prototypes of visionary devices for helping their community and analyzed the designs for themes using qualitative techniques. The 61 drawings helped provide additional context for the community's challenges, including information problems and limited access to education. Findings also showed that Syrian refugee youth play important roles in helping others. We developed and tested a youth-focused co-design approach and contributed to a greater understanding of the experiences of Syrian refugee youth. As millions of Syrians continue to be displaced, our work may have implications for helping identify the refugees' needs and inform humanitarian response.

10 June 2019 in Journal of Research in Interactive Marketing
Verified
Journal Article
Closed access
AMAli Mahmoud
Ali Mahmoud
NGNicholas Grigoriou
Nicholas Grigoriou
LFLeonora Fuxman
Leonora Fuxman
Dieu Hack-PolayDieu Hack-Polay
Dieu Hack-Polay
FMFatina Bassam Mahmoud
Fatina Bassam Mahmoud
Shehnaz TehseenShehnaz Tehseen
Shehnaz Tehseen
Purpose: This study aims to assess consumers’ beliefs in three Middle Eastern Arab countries regarding attitudinal and behavioural responses towards permission-based direct email marketing (hereafter DEM) and the moderating role of gender in the hypothesised path model. Design/methodology/approach: Structural equation modelling was used to test the hypothesised path model by using data collected from 829 respondents. Findings: The findings show that attitude was found to fully mediate the relationship between beliefs and behavioural responses towards permission-based DEM. Gender moderates the relationship between beliefs and attitudes and responses to permission-based DEM. Notably, female respondents were found to react more actively when exposed to permission-based DEM. Research limitations/implications: Further qualitative research is needed to learn more about how and why individuals develop behavioural intentions in certain ways towards opt-in DEM. In addition, neuropsychology approaches such as eye-tracking are endorsed for future research to gain more insights and conquer biases associated with self-reporting procedures in countries where such technologies are deemed as legal and ethical to be used with human subjects. Practical implications: Advertisers promoting products and services in the Middle Eastern Arab context should take further steps to enhance the quality of information (including cultural sensitiveness) and the perceived entertainment value that could be delivered to consumers through permission-based DEM, especially for female internet users. Additionally, this study highly recommends the double opt-in approach to permission-based DEM. Originality/value: To the best of the authors’ knowledge, this is the first attempt to address the gender role as a moderator of the path depicting the effectiveness of permission-based DEM approach in the Middle East (Arab counties) from beliefs to behavioural responses via attitudes.

1 January 2020 in International Journal of Advanced Computer Science and Applications
Verified
Journal Article
Open access
PDF file
Waqas AhmedWaqas Ahmed
Waqas Ahmed
SMSheikh Muhamad
Sheikh Muhamad
ISIlham Sentosa
Ilham Sentosa
HAHabiba Akter
Habiba Akter
Eiad YafiEiad Yafi
Eiad Yafi
JAJawad Ali
Jawad Ali
Smart city is synchronized with digital environment and its transportation system is vitalized with RFID sensors, Internet of Things (IoT) and Artificial Intelligence. However, without user’s behavioral assessment of technology, the ultimate usefulness of smart mobility cannot be achieved. This paper aims to formulate the research framework for prediction of antecedents of smart mobility by using SEM-Neural hybrid approach towards preliminary data analysis. This research undertook smart mobility service adoption in Malaysia as study perspective and applied the Technology Acceptance Model (TAM) as theoretical basis. An extended TAM model was hypothesized with five external factors (digital dexterity, IoT service quality, intrusiveness concerns, social electronic word of mouth and subjective norm). The data was collected through a pilot survey in Klang Valley, Malaysia. Then responses were analyzed for reliability, validity and accuracy of model. Finally, the causal relationship was explained by Structural Equation Modeling (SEM) and Artificial Neural Networking (ANN). The paper will share better understanding of road technology acceptance to all stakeholders to refine, revise and update their policies. The proposed framework will suggest a broader approach to investigate individual-level technology acceptance.