Small and medium enterprises (SMEs) are key actors in the implementation of the circular economy (CE) concept as a basis for creating sustainable societies. Thus, the main objective of this study is to identify key strategies and resources that may favor CE implementation in SMEs. These key strategies should encourage SMEs to develop eco‐innovations to gain competitive advantage and create and capture value that is coherent with nature. A mixed‐method approach that consisted of a literature review and a focus group for gathering qualitative data was used. This focus group was made up of experts such as researchers and practitioners from universities, sustainable SMEs, and consultancy firms in Spain. A set of strategies and internal and external factors were identified to help SMEs to implement the CE. Finally, some useful dynamic capabilities for implementing the CE in business performance were identified.

The circular economy has become an important issue in recent years because it makes sustainable development feasible by creating value in the economy and by closing the energy and materials loops. However, since most companies continue to operate under a linear model, it is particularly important to start providing companies with tools that facilitate their shift to the circular paradigm. The main objective of this research is to establish the key elements that are necessary for assessing the level of circular economy implementation. To that end, the Delphi method is used to validate and define the key elements of three categories: circular economy fields of action, industrial symbiosis, and environmental certifications. As a result, this study identifies the key elements that assess the degree of circular economy implementation and that allows small and medium‐sized enterprises to understand where they are and what they need to do to improve their performance.

Purpose: – The purpose of the paper is to explore the impact of total quality management (TQM) factors on performance dimensions of service companies. Design/methodology/approach: – A research project was designed in the Spanish services sector. Companies that had already participated in activities with regard to business excellence were randomly selected and approached through a structured questionnaire, yielding a sample of 151 responding companies. By analyzing TQM implementation and company performance through the exploratory factor analysis, specific TQM factors and performance dimensions are extracted. The TQM factors that significantly influence the performance dimensions are determined through multiple linear regression analyses. Findings: – According to the findings, the factors describing TQM implementation in service companies concern quality practices of top management, employee quality management, process management, employee knowledge and education and customer focus. Similarly, the performance dimensions revealed concern financial performance, operational performance, customer satisfaction and product/service quality performance. The TQM factors concerning customers, employees and top management significantly affect the performance dimensions. Research limitations/implications: – The subjective data were collected from quality managers of a small-sized sample of companies operating in a European Union country and belonging to different services sub-sectors. Based on these limitations, future research studies are recommended. Practical implications: – By focussing on specific TQM factors, a service company can improve its performance dimensions. In doing so, it can lay the foundations not only to survive but to be competitive in the current global scenario that is characterized by an economic downturn. Originality/value: – This paper describes a reliable TQM model that can be implemented in the services sector and a means by which a service company can improve its performance.