Prof. Kun-Shan Wu
Department of Business Administration, Tamkang University, Taipei, Taiwan
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Academic Career Length
31Years (1996-Present)
(Calculated once Scilit publication data is synced: current year − year of first publication + 1)
Representative Publications
View All Publications1 June 2006 in International Journal of Production Economics
Journal Article
2 January 2013 in Journal of Hospitality & Tourism Research
Journal Article
This study describes the use of the new model of environmental behavior, which links altruism with the theory of planned behavior (TPB), to predict the relatively difficult behavioral intention of visiting a green hotel in Taiwan. The objectives of the study are threefold. First, the authors empirically examine how individual characteristics of the TPB model affect traveler intention to visit green hotels; second, they apply a TPB model to construct an amended model that focuses on altruism, imported from psychology-based research. Third, by capturing the affective component that motivates behavioral intention, the altruism construct will help bolster the TPB model to the domain of visiting a green hotel. The findings show that attitude, subjective norms, perceived behavioral control, and altruism all positively affect customer intention to visit a green hotel. This study also derives wider implications for managers in the hospitality industry, both from a theoretical and practical viewpoint.
1 April 2011 in International Journal of Project Management
Journal Article
1 December 2006 in Computers & Industrial Engineering
Journal Article
1 October 2012 in Computers & Mathematics with Applications
Journal Article
CCChiau-Ching Chen
Chiau-Ching Chen
HSHsu-Shih Shih
Hsu-Shih ShihHSHuan-Jyh Shyur
Huan-Jyh Shyur
Kun-Shan Wu1 December 2004 in International Journal of Production Economics
Journal Article
About Me
Kun-Shan Wu is a Professor in the Department of Business Department at Tamkang University in Taiwan. He received his Ph.D. from the Graduate Institute of Management Sciences at Tamkang University in Taiwan. His research interests are in the field of production/inventory control, supply chain management, tourism, and hospitality management. His current research focuses on sustainability. His articles have been published in the Asia-Pacific Journal of Operational Research, Computers and Mathematics with Application, Computers & Industrial Engineering, Computers & Operations Research, European Journal of Industrial Engineering, European Journal of Operational Research, Frontiers in Psychology, Frontiers in Public Health, Healthcare, International Journal of Project Management, International Journal of Production Economics, International Journal of Systems Sciences, Journal of Coastal Research, Journal of Hospitality & Tourism Research, Journal of the Operational Research Society, Oeconomia Copernicana, PLoS one, Process, Production Planning and Control, Risk Management and Healthcare Policy, and Sustainability.