This study uses a laboratory experiment to examine whether prior knowledge of food fraud persistently affects consumer behavior. We invited regular consumers of olive oil to participate in an olive oil valuation experiment. We used a within-subject design to compare consumers’ willingness to pay (WTP) for Italian extra virgin olive oil (EVOO) before and after receiving information about labeling scandals in the Italian olive oil industry. After the first round of bidding, but before introducing information about labeling scandals or otherwise mentioning food fraud, we surveyed participants about whether they had heard of food fraud. Results indicate that prior knowledge of food fraud plays an important role in explaining consumers’ valuation behavior, both in the pre-information baseline bidding and in how they update their valuation in response to information about a food fraud scandal. Consumers who reported prior knowledge of food fraud partially accounted for the possibility of food fraud in their initial pre-information valuation, submitting significantly lower bids than participants who did not report prior knowledge. They also reacted less to olive oil fraud information than consumers who reported no prior knowledge of food fraud. Findings of this study highlight the potential long-term consequences of increasing consumer awareness of food fraud incidents on consumer WTP for products in industries that have experienced food fraud scandals.

Antimicrobial resistance, which decreases the efficacy of antibiotics and other antimicrobials, has led to concerns about the use of antibiotics in livestock production. Consumers play an important role in influencing producers’ decisions about the use of antimicrobials through their choices in the marketplace, which are driven by attitudes toward these practices. This study examines consumers’ levels of concern about (and acceptance of) the use of antibiotics in livestock production for four objectives: to treat, control, and prevent infections, and to promote growth. Results reveal that the majority of respondents were highly concerned about antibiotic use to promote growth in livestock production and considered this use to be unacceptable. Participants with higher objective knowledge of antibiotic resistance and antibiotic use in livestock production were more likely to accept antibiotic use to treat and control disease, but less likely to accept its use to prevent disease or to promote growth. Participants with high levels of trust in the livestock industry were more likely to accept antibiotic use to control and prevent infections and to be neutral about antibiotic use to promote growth in food animals. Respondents who believed that antibiotic use decreases animal welfare were more likely to be very concerned about antibiotic use to treat, prevent, and control disease, and less likely to accept antibiotic use to treat diseases in food animals. The study findings should be of interest to producers considering the adoption of sustainable technologies and production practices, food retailers making procurement decisions, and policymakers identifying policies that can alleviate antimicrobial resistance in the agri-food sector.

Utilizing online survey data of US consumers, this study examines the extent to which consumers' acceptance of genetically modified (GM) and gene-edited (GE) food is driven by their risk attitudes. Our results indicate that individuals with high-risk propensity are more likely to accept both GM and GE food than individuals with low- and medium-risk propensity. Our results also find differences in consumers' attitudes toward plants and animal products in the context of both GM and GE. Intriguingly, these attitudinal differences can be explained by consumers' risk propensities. Specifically, both low- and medium-risk propensity consumers differentiate between plants and animal products; the latter is less acceptable than the former, indicating a tendency to have more concerns about the application of biotechnology to animals than plants. However, individuals with high-risk propensity do not differentiate between GM and GE plants and animal products. Our results suggest that policymakers, the food industry, and researchers need to consider these attitudinal differences while studying consumer attitudes toward GM and GE food. Failing to capture these attitudinal differences in studies focusing on consumer behavior toward GM and GE food may result in either overestimating or underestimating consumer response.

The main feature of inflation targeting (IT) framework is the public announcement by the central bank that it will keep inflation at a numerical inflation target. A large literature addresses preconditions that a country should satisfy before adopting IT. However, there is much debate about whether satisfying these preconditions are essential. This study addresses this debate. Empirical results indicate that the fulfillment of preconditions before IT adoption ensures effective implementation of IT in the short-run. However, countries that met all preconditions before IT adoption do not have an advantage over countries that didn’t meet all preconditions before IT adoption in the long-run.