Dr. Laura Warner is a Professor of Extension Education in the Department of Agricultural Education and Communication and theaines Center for Land Use Efficiency at the University of Florida in Gville, Florida, USA. She holds B.S. and M.S. degrees in environmental horticulture from the University of Florida and a joint Ed.D. in Agricultural Leadership, Education, and Communication from Texas A&M University and Texas Tech University. Dr. Warner specializes in translating behavioral theory into practical action and understanding behavioral influences on the adoption of best practices. She conducts quantitative research to understand factors that influence behavior change, with an emphasis on water and natural resources protection among key target audiences such as urban residents, nursery growers, and farmers. She is especially interested in how social norms influence adoption decisions and how innovations are diffused throughout social systems. Dr. Warner’s extension programming translates her research findings into impactful extension, outreach, communication, and policy recommendations that bridge the gap between innovation and adoption, and she concentrates on enhancing extension and outreach professionals’ program development and evaluation competencies.