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Dr. Wen-Kuo Chen
Department of Marketing and Logistics Management, Chaoyang University of Technology

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Short Biography

Wen-Kuo Chen is an Associate Professor and Vice Dean in the College of Management at the Chaoyang University of Technology, Taiwan. He received his Ph.D. degree in Information Management from the National Taiwan University, Taiwan. His research focuses on e-commerce, m-commerce, and omni-channel marketing. His work has been published in Psychology & Marketing, Behaviour & Information Technology, Journal of Ambient Intelligence and Humanized Computing, Journal of Economics and Management, etc.

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Journal article
Published: 14 July 2021 in Applied Soft Computing
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Live streaming has become one of the leisure activities of most people due to the rich and various contents. For young generation, to watch other people playing games on the live streaming platform is becoming very popular. Related researches mainly focused on predicting the number of viewers, finding popular streamer, studying the gift giving behaviors, and so on. Relatively few studies focused on how viewers’ comments affect users’ viewing behaviors, since the power of text comments in social media have been confirmed. In addition, published studies usually employed questionnaire survey methods which are prone to experimental effects. And online text comments will be more objective and less sampling bias than data collected by questionnaires. Consequently, this study focuses live streaming of games and uses viewers’ text comments for experimental analysis. A text mining-based framework which includes Least Absolute Shrinkage and Selection Operator (LASSO), Support Vector Machine-Recursive Feature Elimination (SVM-RFE), Chi-square test will be proposed to determine the important keywords of predicting the number of views in live streaming. Support Vector Machine (SVM) will be utilized to evaluate the performances of candidate feature subsets. Then, K-means and Latent Semantic Analysis (LSA) using Singular Value Decomposition (SVD) have been used to organize the selected keywords into understandable concepts. Real cases of game live streaming cases will be collected from Twitch.tv for our experiments. Results can be used as a reference for live streaming platforms and live channels, and help them to increase the number of viewers for further income enhancement.

ACS Style

Wen-Kuo Chen; Long-Sheng Chen; Yi-Ting Pan. A text mining-based framework to discover the important factors in text reviews for predicting the views of live streaming. Applied Soft Computing 2021, 111, 107704 .

AMA Style

Wen-Kuo Chen, Long-Sheng Chen, Yi-Ting Pan. A text mining-based framework to discover the important factors in text reviews for predicting the views of live streaming. Applied Soft Computing. 2021; 111 ():107704.

Chicago/Turabian Style

Wen-Kuo Chen; Long-Sheng Chen; Yi-Ting Pan. 2021. "A text mining-based framework to discover the important factors in text reviews for predicting the views of live streaming." Applied Soft Computing 111, no. : 107704.

Journal article
Published: 19 June 2021 in Mathematics
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Globally, in the innovative and distributional circular textiles, the textile sector of Taiwan has a prominent place. Within the textile industry, the circular economy (CE) obstacles adopted have been studied by several scholars. However, the interrelationships among these obstacles are easily ignored. The present study aimed to identify CE adoption obstacles from the supply chain (SC) perspective in Taiwan’s textile sector by analyzing the interrelationships among the CE adoption obstacles and establishing a hierarchical network and the causal inter relationships of the identified obstacles. Furthermore, the CE adoption obstacles and interrelationships were analyzed using interpretative structural modeling and the decision-making trial and evaluation laboratory (ISM-DEMATEL). The common results of the two methods demonstrated that two obstacles, consumers not having sufficient knowledge and awareness of reuse/recycling (B1) and a lack of successful business models and frameworks for CE implementation (B3), were the significant obstacles influencing adopting CE in the textile supply chain, while the obstacle making the most efficient way (B12) of the right decision to implement CE was minor. Thus, the government should formulate friendly laws and regulations that encourage CE adoption, while textile firms should monitor and control recycling and efficiency approaches handling the CE adoption problems. Our results could offer first-hand knowledge to textile firms or managers to effetely achieve CE implementation objectives.

ACS Style

Wen-Kuo Chen; Ching-Torng Lin. Interrelationship among CE Adoption Obstacles of Supply Chain in the Textile Sector: Based on the DEMATEL-ISM Approach. Mathematics 2021, 9, 1425 .

AMA Style

Wen-Kuo Chen, Ching-Torng Lin. Interrelationship among CE Adoption Obstacles of Supply Chain in the Textile Sector: Based on the DEMATEL-ISM Approach. Mathematics. 2021; 9 (12):1425.

Chicago/Turabian Style

Wen-Kuo Chen; Ching-Torng Lin. 2021. "Interrelationship among CE Adoption Obstacles of Supply Chain in the Textile Sector: Based on the DEMATEL-ISM Approach." Mathematics 9, no. 12: 1425.

Journal article
Published: 08 April 2021 in Applied Sciences
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Continuous improvement and innovation are solid foundations for the textile sector to maintain excellent growth and active sustainability. As the limited resources possessed by textile companies generally result in the incapability of implementing circular economy (CE) strategies simultaneously, recently, researchers advocate that organizations should analyze the influential inter-relationship between key barriers to explore the more dominant determinants for designing improved actions for implementing CE in the textile sector. CE implementation in the textile sector appears to be in its infancy. Although much attention has been paid to CE implementation barriers, the present study tries to fill this research gap by analyzing the causal relationships among the CE barriers in the textile sector. Therefore, the twelve barriers are identified by an extensive literature review, and the application of the Fuzzy Delphi Method (FDM) based on the expert options from the textile sector. Subsequently, the causal inter-relationship among the key CE barriers is based on expert opinions using the decision-making trial and evaluation laboratory (DEMATEL). The results of this study indicate that three key barriers require quick action: “consumers lack knowledge and awareness about reused/recycle (B1)”, “lack of successful business models and frameworks to implement CE (B3)”, and “lack of an information exchange system between different stakeholders (B8)”. In addition, the results provide significant managerial implications, including implementations of CE in the textile sector. Not only should the government build regulations and friendly laws and encourage environmentally-friendly materials but the textile companies should also focus or monitor the recycling methods and quality to overcome the CE implementation issues. In addition, this study contributes to the textile sector transition toward CE by using the novel methodology for determining and prioritizing the key barriers. Finally, this work would help top management and the practitioners to better design effective infrastructural strategies for the textile sector transition towards CE.

ACS Style

Wen-Kuo Chen; Venkateswarlu Nalluri; Hsing-Chun Hung; Ming-Cheng Chang; Ching-Torng Lin. Apply DEMATEL to Analyzing Key Barriers to Implementing the Circular Economy: An Application for the Textile Sector. Applied Sciences 2021, 11, 3335 .

AMA Style

Wen-Kuo Chen, Venkateswarlu Nalluri, Hsing-Chun Hung, Ming-Cheng Chang, Ching-Torng Lin. Apply DEMATEL to Analyzing Key Barriers to Implementing the Circular Economy: An Application for the Textile Sector. Applied Sciences. 2021; 11 (8):3335.

Chicago/Turabian Style

Wen-Kuo Chen; Venkateswarlu Nalluri; Hsing-Chun Hung; Ming-Cheng Chang; Ching-Torng Lin. 2021. "Apply DEMATEL to Analyzing Key Barriers to Implementing the Circular Economy: An Application for the Textile Sector." Applied Sciences 11, no. 8: 3335.

Journal article
Published: 26 January 2021 in Mathematics
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The banking sector often plays a crucial role in the improvement of infrastructure and economy of any country. In many emerging economies, it is apparent that a wide variety of social and political issues are related to the associated supply chain sustainability of financial service firms. Although such sustainability and its implementation issues have largely been addressed in existing research literature and in practice for many years, the attention towards socio-political sustainability aspects has been quite limited. Thus, this study attempted to explore the determinants for improving socio-political sustainability in financial service firms. Through adopting the fuzzy Delphi method (FDM), performing an exhaustive literature review, and conducting semi-structured interviews with the decision-makers of the service firms, nine key barriers for socio-political sustainability were first identified in this study. Then, the influence relationships of the key barriers were assessed by 15 experts. During the assessment process, the interrelationships and their dependence powers among key barriers were analyzed using the interpretive structural modelling (ISM) approach and cross-impact matrix multiplication applied to classification (MICMAC) methods. The assessment results show that among the studied barriers, “antisocial considerations”, “unstable political climate”, and “lack of political coherence” are the decisive barriers that affect the socio-political sustainability in the supply chain of financial service firms. The knowledge in understanding and reducing these decisive barriers can provide service sector practitioners, especially those with limited resources, the enhanced capability to conduct better planning and designing of effective and continuous improvement programs, so as to win over new consumers and retain existing clients by offering sustainable services.

ACS Style

Wen-Kuo Chen; Venkateswarlu Nalluri; Man-Li Lin; Ching-Torng Lin. Identifying Decisive Socio-Political Sustainability Barriers in the Supply Chain of Banking Sector in India: Causality Analysis Using ISM and MICMAC. Mathematics 2021, 9, 240 .

AMA Style

Wen-Kuo Chen, Venkateswarlu Nalluri, Man-Li Lin, Ching-Torng Lin. Identifying Decisive Socio-Political Sustainability Barriers in the Supply Chain of Banking Sector in India: Causality Analysis Using ISM and MICMAC. Mathematics. 2021; 9 (3):240.

Chicago/Turabian Style

Wen-Kuo Chen; Venkateswarlu Nalluri; Man-Li Lin; Ching-Torng Lin. 2021. "Identifying Decisive Socio-Political Sustainability Barriers in the Supply Chain of Banking Sector in India: Causality Analysis Using ISM and MICMAC." Mathematics 9, no. 3: 240.

Journal article
Published: 06 January 2021 in Sustainability
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Different sources of risk factors can occur in sustainable supply chain management due to its complex nature. The telecommunication service firm cannot implement multiple improvement practices altogether to overcome the risk factors with limited resources. The industries should evaluate the relationship between risk factors and explore the determinants of improvement measures. The purpose of the present study is to identify and analyze critical risk factors (CRFs) for enhancing sustainable supply chain management practices in the Indian telecommunication industry using interpretive structural modelling (ISM). Risk factors are identified through a literature survey, and then with the help of experts, nine CRFs are identified using a fuzzy Delphi method (FDM). The relationship among these CRFs has been analyzed using ISM, and the driving and the dependence power of those CRFs are analyzed. Results indicate that both “government policies (laws and regulations)” and “the impact of rapid change in technology” are independent or key factors that affect the sustainability of the telecommunications supply chain. In addition, results provide significant managerial implications, including enhanced sustainability, and the government should build justice, fairness, open laws, certainties, and regulations to prevent risk in the telecommunications industry supply chain; service providers should monitor the rapidly evolving technologies and focus on technical learning and organizational capacity development to overcome the impact of technological changes. The contribution of this study is using a novel approach to establish a hierarchical structural model for an effective understanding of CRFs relationships and to explore decisive risk factors that can help telecom service providers to better plan and design effective improvement strategies to enhance sustainability supply chain management.

ACS Style

Wen-Kuo Chen; Venkateswarlu Nalluri; Suresh Ma; Mei-Min Lin; Ching-Torng Lin. An Exploration of the Critical Risk Factors in Sustainable Telecom Services: An Analysis of Indian Telecom Industries. Sustainability 2021, 13, 445 .

AMA Style

Wen-Kuo Chen, Venkateswarlu Nalluri, Suresh Ma, Mei-Min Lin, Ching-Torng Lin. An Exploration of the Critical Risk Factors in Sustainable Telecom Services: An Analysis of Indian Telecom Industries. Sustainability. 2021; 13 (2):445.

Chicago/Turabian Style

Wen-Kuo Chen; Venkateswarlu Nalluri; Suresh Ma; Mei-Min Lin; Ching-Torng Lin. 2021. "An Exploration of the Critical Risk Factors in Sustainable Telecom Services: An Analysis of Indian Telecom Industries." Sustainability 13, no. 2: 445.

Journal article
Published: 30 December 2020 in Sustainability
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Due to the COVID-19 pandemic, the sales of fast-food businesses have dropped sharply. Customer satisfaction has always been one of the key factors for the sustainable development of enterprises. However, in the fast-food restaurant business, gaining the knowledge of customer satisfaction is one of the critical tasks. Moreover, text reviews in social media have become one of important reference sources for customers’ decisions in buying services and products. Therefore, the main purpose of this study is to explore whether customer voices from social media reviews are different during the COVID-19 outbreak and to propose a new method to reduce interpersonal contact when collecting data. A text mining scheme which includes least absolute shrinkage and selection operator (LASSO) and decision trees (DT) are presented to discover the essential factors for customers to increase their satisfaction from unstructured online customer reviews. Finally, three real world review sets were employed to validate the effectiveness of the presented text mining scheme. Experimental results can help companies to properly adapt to similar epidemic situations in the future and facilitate their sustainable development.

ACS Style

Wen-Kuo Chen; Dalianus Riantama; Long-Sheng Chen. Using a Text Mining Approach to Hear Voices of Customers from Social Media toward the Fast-Food Restaurant Industry. Sustainability 2020, 13, 268 .

AMA Style

Wen-Kuo Chen, Dalianus Riantama, Long-Sheng Chen. Using a Text Mining Approach to Hear Voices of Customers from Social Media toward the Fast-Food Restaurant Industry. Sustainability. 2020; 13 (1):268.

Chicago/Turabian Style

Wen-Kuo Chen; Dalianus Riantama; Long-Sheng Chen. 2020. "Using a Text Mining Approach to Hear Voices of Customers from Social Media toward the Fast-Food Restaurant Industry." Sustainability 13, no. 1: 268.

Journal article
Published: 06 December 2019 in Information
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With the rapid development of mobile technologies in contemporary society, China has seen increased usage of the Internet and mobile devices. Thus, mobile payment is constantly being innovated and is highly valued in China. Although there have been many reports on the consumer adoption of mobile payments, there are few studies providing guidelines on examining mobile payment adoption in China. This study intends to explore the impact of the facilitating factors (perceived transaction convenience, compatibility, relative advantage, social influence), environmental factors (government support, additional value), inhibiting factors (perceived risk), and personal factors (absorptive capacity, affinity, personal innovation in IT (PIIT)) on adoption intention in China. A research model that reflects the characteristics of mobile payment services was developed and empirically tested by using structural equation modeling (SEM) on datasets consisting of 257 users through an online survey questionnaire in China. Our findings show that perceived transaction convenience, compatibility, relative advantage, government support, additional value, absorptive capacity, affinity, and PIIT all have a positive impact on adoption intention, while social influence has no significant impact on adoption intention, and perceived risk has a negative impact on adoption intention. In addition, the top three factors that influence adoption intentions are absorptive capacity, perceived transaction convenience, and additional value.

ACS Style

Wei-Chuan Chen; Chien-Wen Chen; Wen-Kuo Chen. Drivers of Mobile Payment Acceptance in China: An Empirical Investigation. Information 2019, 10, 384 .

AMA Style

Wei-Chuan Chen, Chien-Wen Chen, Wen-Kuo Chen. Drivers of Mobile Payment Acceptance in China: An Empirical Investigation. Information. 2019; 10 (12):384.

Chicago/Turabian Style

Wei-Chuan Chen; Chien-Wen Chen; Wen-Kuo Chen. 2019. "Drivers of Mobile Payment Acceptance in China: An Empirical Investigation." Information 10, no. 12: 384.

Articles
Published: 03 October 2019 in Journal of Industrial and Production Engineering
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Global warming and climate change issues, coupled with excessive energy consumption, has already had dramatic effects on the survival of the human race. To support electricity generation from renewable sources, most governments have instituted different mechanisms to raise the investment incentive to renewable energy. Past researches mainly focused on evaluation of energy conservation. However, few researchers studied in characteristics of renewable energy installers’ willingness. Due to Importance-performance analysis (IPA) is ease of application, this study utilizes IPA based on the respondents’ perception to explore which factors, including administrative support and governmental reward policy to renewable energy installation, and provide valuable information for government energy policy decision-makers. The study shows that the government urgently to solve administrative support includes eliminating regulatory barriers, setting a cross-ministry supporting, enhancing administrative efficiency; in addition, governmental reward policy measures need to be resolved to include reasonable acquisition rates, and effective incentive policy for R&D.

ACS Style

Wei-Chuan Chen; Wen-Kuo Chen; Chien-Wen Chen; Chien-Cheng Lo. An empirical study of willingness to renewable energy installation using importance-performance analysis: the case of Taiwan. Journal of Industrial and Production Engineering 2019, 36, 451 -460.

AMA Style

Wei-Chuan Chen, Wen-Kuo Chen, Chien-Wen Chen, Chien-Cheng Lo. An empirical study of willingness to renewable energy installation using importance-performance analysis: the case of Taiwan. Journal of Industrial and Production Engineering. 2019; 36 (7):451-460.

Chicago/Turabian Style

Wei-Chuan Chen; Wen-Kuo Chen; Chien-Wen Chen; Chien-Cheng Lo. 2019. "An empirical study of willingness to renewable energy installation using importance-performance analysis: the case of Taiwan." Journal of Industrial and Production Engineering 36, no. 7: 451-460.

Conference paper
Published: 08 October 2014 in Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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In today's highly competitive and often hostile marketing environment, brand communities offer a fresh, effective, and vital approach to forging deep and enduring affective bonds between consumers and brands. Because of the growing recognition that value is created by the brand community in the exchange process, marketing scholars continue to dedicate a considerable amount of effort to understanding the process of brand community cultivation. A key feature of this process is brand community participation (BCP). In this research, we set three primary objectives in order to enhance the understanding of BCP and its antecedents and consequences.

ACS Style

Hsien-Tung Tsai; Heng-Chiang Huang; Wen-Kuo Chen. Brand Community Participation. Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference 2014, 97 -97.

AMA Style

Hsien-Tung Tsai, Heng-Chiang Huang, Wen-Kuo Chen. Brand Community Participation. Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. 2014; ():97-97.

Chicago/Turabian Style

Hsien-Tung Tsai; Heng-Chiang Huang; Wen-Kuo Chen. 2014. "Brand Community Participation." Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference , no. : 97-97.

Articles
Published: 01 October 2012 in Behaviour & Information Technology
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The research proposes a framework incorporating the flow theory and the theory of planned behaviour to understand the intention of subscribers to expand their use of mobile videophones. The research model was tested with the partial least square graph software based on its structural equation modelling approach. The data used in this research were collected from online questionnaires done by 151 respondents. The findings show that the flow and the subjective norm are positively related to the expanded intention to use mobile videophones and the privacy concern is negatively related to that intention. The results also reveal that the effects of media characteristics such as interactivity and telepresence may have significant influences on the flow. Moreover, the effects of the flow, the subjective norm and the privacy concern are moderated by self-monitoring. Regardless of personality, people are likely to expand the intention to use mobile videophones when they immerse themselves in the flow. Several implications for research and practice are derived from these findings.

ACS Style

Wen-Kuo Chen; Heng-Chiang Huang; Seng-Cho T. Chou. Understanding what determines consumers' expanded use of mobile videophones. Behaviour & Information Technology 2012, 31, 953 -967.

AMA Style

Wen-Kuo Chen, Heng-Chiang Huang, Seng-Cho T. Chou. Understanding what determines consumers' expanded use of mobile videophones. Behaviour & Information Technology. 2012; 31 (10):953-967.

Chicago/Turabian Style

Wen-Kuo Chen; Heng-Chiang Huang; Seng-Cho T. Chou. 2012. "Understanding what determines consumers' expanded use of mobile videophones." Behaviour & Information Technology 31, no. 10: 953-967.

Chapter
Published: 18 January 2011 in The Internet of Things in the Modern Business Environment
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ACS Style

Wen-Kuo Chen; Heng-Chiang Huang; Seng-Cho T. Chou. Understanding Consumer Recommendation Behavior. The Internet of Things in the Modern Business Environment 2011, 401 -416.

AMA Style

Wen-Kuo Chen, Heng-Chiang Huang, Seng-Cho T. Chou. Understanding Consumer Recommendation Behavior. The Internet of Things in the Modern Business Environment. 2011; ():401-416.

Chicago/Turabian Style

Wen-Kuo Chen; Heng-Chiang Huang; Seng-Cho T. Chou. 2011. "Understanding Consumer Recommendation Behavior." The Internet of Things in the Modern Business Environment , no. : 401-416.