Masud Ibrahim

Mr. Masud Ibrahim


Research Focus & Metrics

Academic Career Length

15Years (2012-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 July 2019 in International Journal of Bank Marketing
Verified
Journal Article
Closed access
KYKong YuSheng
Kong YuSheng
MIMasud Ibrahim
Masud Ibrahim
Purpose: The concept of innovation is gaining ground steadily in the context of an increasingly competitive and highly volatile banking sector. The purpose of this paper is to find out the role of service innovation (SI) in the relationship between service delivery (SERVD), customer satisfaction (CSAT) and loyalty in the banking sector of Ghana. Design/methodology/approach: Drawing from banking and marketing literature, a conceptual framework was developed and tested using data from 450 sampled customers of commercial banks in Ghana. The data were analyzed using partial least squares structural equation modeling. Findings: The findings indicate that SI has direct influence on SERVD and CSAT. Again the findings revealed a positive relationship between SERVD, CSAT and bank customer loyalty. Research limitations/implications: This study offers theoretical support for the adoption of innovative techniques in service provision and delivery. Originality/value: This paper provides an initial study into innovation management in financial services context in an emerging economy.

1 April 2020 in Sage Open
Verified
Journal Article
Open access
PDF file
KYKong YuSheng
Kong YuSheng
MIMasud Ibrahim
Masud Ibrahim
Innovation is considered a key driver for long-term success of firms in today’s competitive markets. This study explored the effect of innovation adoption on performance of banks in Ghana. Data for the study were obtained from 450 respondents comprising bank employees and customers in the Kumasi metropolitan area in Ghana. An exploratory factor analysis, confirmatory factor analysis, and structural equation modeling were used to analyze the data via SmartPLS 3 and SPSS V.22. Findings from this study revealed that the innovation dimensions that contribute to bank innovation are organizational, product, process, and marketing innovations. The study further revealed a direct and positive relationship between innovation dimensions (product, marketing, and organizational innovations) and bank performance. In addition, findings from this study showed a positive relationship between innovation capability and the four dimensions of innovation (organizational, product, process, and market innovations). Also, the findings revealed a significant and positive relationship between the dimensions of innovation (market, process, and product innovations) and firm performance. The practical implication is that, choosing the appropriate innovation types can enhance bank performance as well as satisfy customer needs. This study extends the literature on innovation adoption and organizational performance in the financial services from an emerging market context.

2 January 2015 in Communicatio
Verified
Journal Article
Closed access
RHRobert Hinson
Robert Hinson
AGAdelaide Gyabea
Adelaide Gyabea
MIMasud Ibrahim
Masud Ibrahim

5 October 2012 in International Journal of Bank Marketing
Verified
Journal Article
Closed access
Robert Ebo HinsonRobert Ebo Hinson
Robert Ebo Hinson
Nnamdi O MadichieNnamdi O Madichie
Nnamdi O Madichie
MIMasud Ibrahim
Masud Ibrahim
Purpose: The purpose of this paper is to examine the dialogic communications potential of bank web sites in Ghana. Design/methodology/approach: The authors undertook a qualitative content analysis of bank web sites in Ghana, drawing upon Kent and Taylor's dialogic communications framework. Findings: Banks in Ghana have been fairly successful in creating web sites with high dialogic value, with over half the banks sampled scoring on more than half of all the dialogic principles (dialogic loop, ease of use, usefulness and conservation of visitors). Most banks, however, scored rather poorly on the principle of return visit. Practical implications: The revelation that the communication content of banks’ web sites in Ghana does not encourage visitors to return poses a serious challenge for banks in their bid to leverage favourable brand dispositions associated with strong customer relationships. Originality/value: The paper contributes to the scarce literature on dialogic communications potential of bank web sites in an emerging market context.

1 January 2022 in International Journal of Service Science, Management, Engineering, and Technology
Verified
Journal Article
Open access
PDF file
MIMasud Ibrahim
Masud Ibrahim
KYKong Yusheng
Kong Yusheng
DADiyawu Rahman Adam
Diyawu Rahman Adam
Banks are leveraging on innovation to address the major concerns of their employees including improvements in service delivery, operational efficiency, and enhancing the speed of transactions. The purpose for this study was to explore the mediating role of job performance and job satisfaction in the relationship between service innovation and organisational performance. Data for the study was obtained from 250 bank employees in Ghana through structured questionnaire. The PLS-SEM was the main analytical tool used to analyse the research findings. Findings from this study revealed a positive and significant relationship between service innovation and organizational performance. Additionally, the study revealed that employee job satisfaction and productivity positively influence organisational performance. The study further revealed a mediation possibility for job satisfaction and employee productivity in the relationship between service innovation and organisational performance. The implications as well as the theoretical contributions of this study are discussed.

1 October 2018 in International Journal of Service Science, Management, Engineering, and Technology
Verified
Journal Article
Closed access
PDF file
MIMasud Ibrahim
Masud Ibrahim
SASsendiwal Abdallahamed
Ssendiwal Abdallahamed
DADiyawu Rahman Adam
Diyawu Rahman Adam
This article seeks to explore service recovery strategies adopted by mobile service providers operating in Ghana. The article adopts a quantitative approach design. A sample size of 384 respondents was used for this study comprising mobile phone subscribers in Ghana. The study revealed a significant positive relationship between service recovery based on firm's understanding of customer complaints, firm's fair treatment of customer complaints and customer satisfaction. Furthermore, the study also found a positive correlation between service recovery and customer satisfaction. The article contributes to extant literature on service recovery from developing country perspective.