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This study focuses on the attributes of serving robots, which include “anthropomorphism,” “animacy,” “likeability,” “intelligence,” and “safety,” and their effect on restaurant customers. The study aims to provide a sustainable development model for the restaurant business, which is suffering from a shortage of manpower. The study identifies the relationships among serving robots’ attributes, perceived benefits, perceived risks, perceived value, satisfaction, and revisit intention of customers. An online survey was conducted with customers, aged eighteen years or older, of restaurants that use serving robots. A total of 294 surveys were used for the final analysis. The results indicate that there are statistically significant relationships between “likeability” and perceived benefits, “intelligence” and perceived benefits, “safety” and perceived benefits, and “safety” and perceived risks. It also confirms that perceived benefits have a positive effect on perceived value, and perceived value has a positive effect on satisfaction and revisit intention. Moreover, satisfaction has a positive effect on revisit intention. Based on these findings, several meaningful theoretical and practical implications that can lead to the sustainability of restaurants are presented.
Ha-Won Jang; Soo-Bum Lee. Serving Robots: Management and Applications for Restaurant Business Sustainability. Sustainability 2020, 12, 3998 .
AMA StyleHa-Won Jang, Soo-Bum Lee. Serving Robots: Management and Applications for Restaurant Business Sustainability. Sustainability. 2020; 12 (10):3998.
Chicago/Turabian StyleHa-Won Jang; Soo-Bum Lee. 2020. "Serving Robots: Management and Applications for Restaurant Business Sustainability." Sustainability 12, no. 10: 3998.
This study focused on sensory marketing that appeals to the five senses of coffee shop customers (“sight,” “smell,” “sound,” “taste,” and “touch”) to provide a sustainable growth model for the saturated coffee shop market. The study identified the relationships among coffee shops’ sensory marketing factors, the “PAD” emotions (pleasure, arousal, and dominance), flow, and behavioral intentions. It employed an online survey of coffee shop customers aged 20 years and older. A total of 608 surveys were used for the final analysis. The results showed that there are statistically meaningful relationships between “sight” and dominance, “sound” and arousal, “taste” and dominance, “taste” and arousal, “touch” and dominance, and “touch” and arousal. In addition, it was confirmed that there are significant relationships among the PAD emotions; pleasure also has positive effects on flow and behavioral intentions. Finally, this study found significant moderating effects of hedonic and utilitarian usage motivations on the hypothesized relationships. Based on our findings, several important academic and business implications are provided, which can contribute to the sustainability of coffee shops.
Ha-Won Jang; Soo-Bum Lee. Applying Effective Sensory Marketing to Sustainable Coffee Shop Business Management. Sustainability 2019, 11, 6430 .
AMA StyleHa-Won Jang, Soo-Bum Lee. Applying Effective Sensory Marketing to Sustainable Coffee Shop Business Management. Sustainability. 2019; 11 (22):6430.
Chicago/Turabian StyleHa-Won Jang; Soo-Bum Lee. 2019. "Applying Effective Sensory Marketing to Sustainable Coffee Shop Business Management." Sustainability 11, no. 22: 6430.
Although the challenge–hindrance stressor model has received considerable attention in recent years, individual differences have seldom been incorporated. With data collected from 232 hotel employees in South Korea, this study conducted hierarchical regression analyses to detect the critical role of employees’ psychological capital as a moderator in the challenge–hindrance stressor model. We found that employees’ psychological capital buffers the negative impacts of both challenge and hindrance stressors on job burnout. Additionally, we found that for employees high in psychological capital, work engagement increases or remains the same throughout the progression of challenge stressors while for employees low in psychological capital, work engagement decreases. No moderating effect of psychological capital was found in the relationship between hindrance stressors and work engagement. Theoretical and practical implications are provided based on the findings of this study.
Hyounae Min; Hyun Jeong Kim; Soo-Bum Lee. Extending the challenge–hindrance stressor framework: The role of psychological capital. International Journal of Hospitality Management 2015, 50, 105 -114.
AMA StyleHyounae Min, Hyun Jeong Kim, Soo-Bum Lee. Extending the challenge–hindrance stressor framework: The role of psychological capital. International Journal of Hospitality Management. 2015; 50 ():105-114.
Chicago/Turabian StyleHyounae Min; Hyun Jeong Kim; Soo-Bum Lee. 2015. "Extending the challenge–hindrance stressor framework: The role of psychological capital." International Journal of Hospitality Management 50, no. : 105-114.
The purposes of this study were (1) to examine the South Korean residents’ perceptions of the impacts of the 2002 World Cup Games on their communities before and after the games and (2) to compare any perceptual differences between the two time periods. Using the data collected prior to the 2002 World Cup Games, an exploratory factor analysis was performed to identify perceived impact dimensions. These identified dimensions were validated with the data collected after the games. MANOVA and a series of ANOVA tests were performed to analyze the differences in perceptions before and after the games. Significant differences were found in every dimension: benefits of cultural exchange, social problems, economic benefits, natural resources and cultural development, traffic congestions and pollution, price increase, and construction costs. The findings of this study can be used as valuable information for future sports mega-events organizing/governing bodies.
Hyun Jeong Kim; Dogan Gursoy; Soo-Bum Lee. The impact of the 2002 World Cup on South Korea: comparisons of pre- and post-games. Tourism Management 2004, 27, 86 -96.
AMA StyleHyun Jeong Kim, Dogan Gursoy, Soo-Bum Lee. The impact of the 2002 World Cup on South Korea: comparisons of pre- and post-games. Tourism Management. 2004; 27 (1):86-96.
Chicago/Turabian StyleHyun Jeong Kim; Dogan Gursoy; Soo-Bum Lee. 2004. "The impact of the 2002 World Cup on South Korea: comparisons of pre- and post-games." Tourism Management 27, no. 1: 86-96.