Steven Vos is a full professor at the Department of Industrial Design at Eindhoven University of Technology and head of the research group ‘Move to Be’ at Fontys University of Applied Sciences. His main area of work is in (i) profiling people during physical activity in different settings in everyday life, (ii) designing tailored services and products to improve physical activity and vitality, and (iii) evaluating the effectiveness, efficiency, and impact of these innovations. With his multidisciplinary research, he wants to contribute to the design of smart solutions for vital and (sports) active people, taking into account individual, social, and environmental factors.