Design decisions occur in all phases of product design and largely affect the merits of the final solution, which will ultimately determine the success or failure of the product in the market. Product design is a continuous process, and a large number of existing studies have proposed decision methods and decision indicators for the characteristics of different stages of design. These methods and indicators can meet the requirements of one of the phases: demand analysis, conceptual design, or detailed design. However, further research can still be conducted on the integration of methods throughout the design phase, using intelligent design methods, and improving the design continuity and efficiency. To address this problem, a TOPSIS-MOGA-based multi-indicators decision model for product design solutions is proposed, including its product design process, decision algorithm, and selection method. First, a TOPSIS-MOGA integrated model for conceptual design and detailed design process is established, the continuity of decision-making methods is achieved by integrating decision indicators. Second, conceptual design solutions are selected through the technique for order of preference by similarity to ideal solution (TOPSIS), based on hesitant fuzzy linguistic term sets and entropy weight method. Finally, detailed design solutions are selected through a multiobjective genetic algorithm (MOGA), based on a polynomial-based response surface model and central combination experimental design method. A case study of the decision-making in the design of high-voltage electric power fittings is presented, the conceptual design phase and the detailed design phase are connected through the indicators, which demonstrates that the proposed approach is helpful in the decision-making of the product design solutions.

Based on field studies in villages in Eastern China Province of Shandong, we identify and highlight two biases from the perspectives of both policy makers and villagers in terms of water management. In specific, policy makers tend to underweight the gravity of water pollution, especially as relative to air pollutions which have been received widespread attention from public. Another layer of bias we report in this paper is villagers’ perception of water pollution: villagers tend to attribute the devastating water pollution more to industrial sources rather than to their own ways of water usage. We aim to present these two important biases so that the situation of water pollution can be improved by making policies and incentivizing villagers accordingly to address these two biases.

User satisfaction with a product plays a direct role in the purchasing decisions. With the enrichment of material life and the growth of individual requirements, this satisfaction is derived from the requirement for functionality to aesthetics. Conventional product design methods normally focus on achieving the required functions where its design specifications are mainly related to certain functional or usability requirements. In recent years, researchers have made efforts to develop methods for supporting aesthetic design activities during the product conceptual design phase. However, most of these methods hardly consider product aesthetics or the consumers’ emotional needs. Therefore, this study proposed a user-driven conceptual design specification integrating functional reasoning with aesthetic information analysis. The method consisted of two tasks, the construction of a mapping model and the implementation of the mapping model. Firstly, the mapping model was constructed for capturing the relationships between initial design specifications and user experience (UX). Secondly, the proposed design specifications were selected, refined, and optimized based on the mapping model. A case study on digital camera design was carried out to demonstrate the feasibility and effectiveness of the proposed method. The results showed that, compared with the initial design specification candidates, the UX was enhanced by applying the improved design specifications.