Dr Farzana Parveen Tajudeen is a Senior Lecturer in the Department of Operations and MIS, Faculty of Business and Accountancy, University of Malaya. Her research areas includes Social media adoption and management, F-commerce, Mobile Internet and Technology adoption. She has published papers in various ISI journals such as Information & Mangement, Management Decisions, Telematics and Informatics, Industrial Management and Data Systems, Social Science Computer Review, International Journal of Mobile Communications, Plos One and Lighting Research and Technology. She is currently involved in research related to LED adoption, Specialized Mobile application for Elderly, Open innovation, Artificial Intelligence for Business and Social media governance