As Saudi Arabia seeks to transition toward sustainable energy, the adoption of Electric Vehicles (EVs) is a key component in reducing carbon emissions and combating climate change. This study explores the factors driving EV adoption, focusing on Willingness To Pay (WTP), Environmental Awareness (EA), Perceived Risks (PR), and Product Attributes (PA). Using a structured survey distributed to 365 respondents, the obtained data were analyzed through the SPSS 27 software, employing regression analysis and factor analysis. The results reveal that WTP and EA are significant predictors of Perceived Value (PV), which, in turn, positively influences consumers’ intention to purchase EVs. Conversely, PR negatively impacts Purchase Intention (PI), though these risks are mitigated by favorable PA. The findings highlight a gap between consumer interest in EVs and the existing infrastructure, suggesting that addressing these concerns is crucial for widespread EV adoption in Saudi Arabia. These insights provide actionable recommendations for policymakers and businesses aiming to enhance consumer confidence and facilitate the growth of the EV market in the region.

The expansion of ICTs (information and communication technologies) and the intensification of competition have induced firms to sell online. Insurance companies, for instance, have been urged to rely on such new technologies to be able to strengthen their presence on the market. This research used the technology acceptance model (TAM) and the theory of planned behavior (TPB) to study the factors that influence the e-insurance adoption. This study gathers data through a face-to-face administered survey involving insured persons. The hypotheses and the model were tested using AMOS co-variance-based structural equation modeling. The findings showed that perceived ease of use, subjective norms, perceived behavioral control, and attitude are the predominant predictors of the intention to buy insurance online. Those findings provide decision-makers in insurance companies with information useful in designing online offerings, creating a positive attitude towards e-insurance, and attracting customers. Request access from your librarian to read this article's full text.

This study aims to investigate the confidence role in the engaged consumption of the local product. In this framework, we also tested the moderating roles of the sensitivity to the prices of organic products in the engaged consumption process. The empirical part was made in two exploratory and confirmatory studies. The results enabled us to confirm the research hypotheses. Then, the confidence in the organic product induct to the engaged consumption. In this relationship, the sensitivity to the prices of organic products plays a positive moderating role. Then, this causal link between confidence and engaged consumption is stronger when the consumer favorably sensitive to the organic price. This research has improved the theoretical background related to local and organic food. Moreover, it provides marketers with the real tools to promote organic food.

This study investigates the factors influencing consumer willingness to pay a premium for local food in Saudi Arabia, focusing on Corporate Social Responsibility (CSR), technological transparency, environmental sustainability, and cultural alignment. While ethical consumption is widely studied in Western contexts, limited research explores these factors in emerging markets with distinct cultural influences. This study addresses this gap by examining how these elements shape consumer confidence and purchasing behavior. Using Structural Equation Modeling (SEM) with AMOS software, data from 286 customers were analyzed. The results indicate that CSR initiatives and blockchain-enabled transparency significantly enhance consumer trust, which, in turn, positively influences willingness to pay more for local food. Additionally, cultural alignment strengthens consumer confidence, amplifying its mediating role. However, the impact of environmental sustainability on willingness to pay was weaker than expected, suggesting that economic and social factors may have a more pronounced effect in this context. The findings contribute to consumer behavior theory by integrating digital transparency and cultural factors into ethical consumption models. Practically, the study provides strategic insights for local food producers and policymakers, emphasizing the role of trust-building mechanisms in justifying premium pricing. This research advances understanding of ethical consumption in emerging economies and informs sustainable business strategies in the evolving Saudi market.

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