Dr Agnieszka Wiśniewska holds PhD in Economics in the discipline of Management science and is an Assistant Professor at the Faculty of Management at the University of Warsaw lecturing on business science and coordinating scientific projects. She also conducts guest courses for other universities and institutions. In the period of 2011 – 2015, she occupied a position of Vice-Rector for Science at the University of Promotion in Warsaw simultaneously co-creating and leading a scientific journal. As a certified business trainer she conducts trainings and seminars in the field of market analysis and consumer loyalty building. She is a reviewer of scientific grants and research papers. She is the author of many scientific papers in the field of sustainable development, sustainable consumers behaviour and attitudes (also towards RES), brand loyalty and consumers innovation potential. Currently, her main area of interest is connected with sustainable development, sustainable user-driven innovations and responsible consumer behaviour. Faculty of Management, University of Warsaw, Szturmowa 1/3, 02-678 Warszawa, Poland