Ron Chi-Wai KWOK

Dr. Ron Chi-Wai KWOK


Research Focus & Metrics

Academic Career Length

29Years (1998-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
1 December 2010 in Computers & Education
Verified
Journal Article
Closed access
AYAngela Yan Yu
Angela Yan Yu
STStella Wen Tian
Stella Wen Tian
DVDouglas Vogel
Douglas Vogel
RKRon Chi-Wai KWOK
Ron Chi-Wai KWOK

1 December 2011 in ACM Transactions on Management Information Systems
Verified
Journal Article
Open access
RLRaymond Yiu Keung Lau
Raymond Yiu Keung Lau
SLS. Y. Liao
S. Y. Liao
RKRon Chi-Wai KWOK
Ron Chi-Wai KWOK
KXKaiquan Xu
Kaiquan Xu
YXYunqing Xia
Yunqing Xia
YLYuefeng Li
Yuefeng Li
In the era of Web 2.0, huge volumes of consumer reviews are posted to the Internet every day. Manual approaches to detecting and analyzing fake reviews (i.e., spam) are not practical due to the problem of information overload. However, the design and development of automated methods of detecting fake reviews is a challenging research problem. The main reason is that fake reviews are specifically composed to mislead readers, so they may appear the same as legitimate reviews (i.e., ham). As a result, discriminatory features that would enable individual reviews to be classified as spam or ham may not be available. Guided by the design science research methodology, the main contribution of this study is the design and instantiation of novel computational models for detecting fake reviews. In particular, a novel text mining model is developed and integrated into a semantic language model for the detection of untruthful reviews. The models are then evaluated based on a real-world dataset collected from amazon.com. The results of our experiments confirm that the proposed models outperform other well-known baseline models in detecting fake reviews. To the best of our knowledge, the work discussed in this article represents the first successful attempt to apply text mining methods and semantic language models to the detection of fake consumer reviews. A managerial implication of our research is that firms can apply our design artifacts to monitor online consumer reviews to develop effective marketing or product design strategies based on genuine consumer feedback posted to the Internet.

1 May 2003 in Communications of the ACM
Verified
Journal Article
Open access
JLJae-Nam Lee
Jae-Nam Lee
MHMinh Q. Huynh
Minh Q. Huynh
RKRon Chi-Wai KWOK
Ron Chi-Wai KWOK
SPShih-Ming Pi
Shih-Ming Pi
To achieve complex solutions in the rapidly changing world of e-commerce, it is impossible to go it alone. This explains the latest trend in IT outsourcing---global and partner-based alliances. But where do we go from here?

1 May 2005 in Decision Support Systems
Verified
Journal Article
Closed access
QTQijia Tian
Qijia Tian
JMJian Ma
Jian Ma
JLJiazhi Liang
Jiazhi Liang
RKRon Chi-Wai KWOK
Ron Chi-Wai KWOK
OLOu Liu
Ou Liu

1 January 2012 in Information & Management
Verified
Journal Article
Closed access
JKJoseph Siu-Lung Kong
Joseph Siu-Lung Kong
RKRon Chi-Wai KWOK
Ron Chi-Wai KWOK
YFYulin Fang
Yulin Fang

1 January 2011 in International Journal of Networking and Virtual Organisations
Verified
Journal Article
Closed access
STStella Wen Tian
Stella Wen Tian
AYAngela Yan Yu
Angela Yan Yu
DVDouglas Vogel
Douglas Vogel
RKRon Chi-Wai KWOK
Ron Chi-Wai KWOK
Relying on social integration theory, this paper develops a conceptual model to explain how college students' online social networking (i.e., using Facebook) influences their social and academic social integration, and learning outcomes. Several rounds of focus group discussions were conducted to explore college students' current online social networking experience and their attitude toward using Facebook for education. Our findings indicate that students' online social networking is straightforwardly influential to their social learning, while its influence on the academic learning might be realised through a gradual and longitudinal process.