Dr. Han Woo Park is a professor in the Department of Media & Communication at Yeungnam University in South Korea. He earned his Ph.D. in Communication from the State University of New York at Buffalo and has received awards from prestigious organizations, including Scimago, ISA, and ASIST, as well as honors such as being named an ICA Fellow. Recently, he has led research projects analyzing documents about chefs on Netflix, including Street Food. He has published over 150 papers in various academic journals and serves as the editor-in-chief for Quality & Quantity, the Journal of Contemporary Eastern Asia, and the ROSA Journal. Additionally, he is the founding director of the Cyber Emotions Research Center. His teaching areas include social media network analysis, the (anti-)Korean wave, triple helix, scientometrics, webometrics, altmetrics, Web3 technology, big data, and artificial intelligence. His research interests extend to digital playful publics and political participation.