Intangible cultural heritage (ICH) can be a valuable tourism resource for both government and local communities. However, the complex definition and the massive and fragmented nature of ICH data make it hard to review and conclude research trends and future directions of ICH tourism. In this study, 85 keywords extracted from ICH definitions are input in the Web of Science database before collecting papers indexed in the Social Sciences Citation Index, the Arts and Humanities Citation Index, and the Conference Proceedings Citation Index-Social Science and Humanities. Later, a systematic literature review of 418 ICH tourism studies from 76 countries published between 2000 and 2021 were conducted based on three groups of questions. The findings mainly illustrated that: (1) Currently research in ICH tourism is mainly composed of three themes: resource planning and sustainability, the impact of tourism development, and tourist behavior and destination marketing; (2) topics related to food tourism, sacred knowledge, traditional management systems, traditional management systems, legends, and myths can achieve high impact; (3) in the last five years, scholars have reduced using the official full name of ICH in tourism studies, while the category of “social practices, rituals and festive events” has become a hot topic since 2010; (4) ecotourism, culinary tourism, festival tourism, and religious tourism are the most discussed in ICH tourism research, and they will still be intensive topics in near future; (5) future directions in ICH tourism research are resultant of three vectors: place making, technology, and environment. The results present a comprehensive picture of current popular ICH topics and predict future directions in the field of ICH tourism. The systematic review of literature can help contribute to both theoretical construction, heritage preservation, and tourism practices.

Sports tourism is an emerging tourism product. In the sports and tourism industry, resource mining is the foundation that provides positive significance for theoretical support. This study takes China’s sports tourism boutique projects as the study object, exploring its spatial distribution pattern through the average nearest neighbor index, kernel density, and spatial autocorrelation. On the strength of the wuli–shili–renli system approach, the entropy value method and geographic detector probe model are used to identify the driving factors affecting the spatial distribution pattern. Findings reveal the following: (1) From 2013 to 2014, the sports tourism resources in China present a distribution pattern with the Yangtze River Delta urban agglomeration as the high-density core area and the Guizhou–Guangxi border area and the western Hubei ecological circle as the sub-density core areas. (2) From 2014 to 2018, China’s sports tourism boutique projects increased by 381, and the regional differences among various provinces tended to converge. The high-density core area remained unchanged. The sub-density cores are now the Yunqian border area of the Karst Plateau, the Qinglong border area of the Qilian Mountains, and the Jinji border area of the Taihang Mountains, shaping the distribution trends of “depending on the city, near the scenery” and “large concentration, small dispersion”. (3) The proportion of provincial sports tourism development classified as being in the coordinated stage is 61.29%. (4) The explanatory power of the factors affecting the spatial layout in descending order is natural resource endowment, sports resource endowment, transportation capacity, industrial support and guidance, market cultivation and development, people’s living standards, software and hardware services, and economic benefit effects. The explanatory power of the interaction of two different factors is higher than that of the single factor.

As a reflection of shifting and fluid experiences in time and space, live streaming can reduce losses in the tourism industry associated with travel restrictions during the COVID-19 pandemic. Compared with the use of live streaming activities in entertainment, shopping, sport, e-sport, religious, educational, and academic settings, the tourism context has yet to be explored. This study takes China as a case to examine tourism practices related to live streaming. Specifically, 48,114 social media posts were subjected to systematic content analysis. The dataset contained live streaming content related to 147 countries and 34 Chinese provincial administrative regions between 2010 and 2021. Findings revealed the following: (1) the development of tourism live streaming in China can be classified into germination, exploration, and opportunity stages; (2) live content mainly evoked positive emotions, whereas negative sentiment resulted from illegal or boring content; (3) users’ perceptions of tourism live streaming content involved institutions, live streaming tools, live streaming attractions, the live streaming economy, people, facilities and information, time, and regions; and (4) live streaming tools and attractions constituted the core of the identified semantic network and had the strongest regulation capabilities in tourism live streaming activities. Findings shed light on latent cultural meanings in social media communications, where tourism live streaming features high-frequency linguistic signs.

Background: During isolation, sharing physical activity experiences on social network sites (SNS) can enhance individual social connectedness. The objective of the present study was to examine the associations between sharing physical activity experiences on SNS, positive self-presentation, positive feedback, and social connectedness during isolation. Methods: Based on the Physical Activity Experience Sharing Scale, Social Connectedness Scale, Positive Self-Presentation Scale, and Online Positive Feedback Scale, we collected 460 questionnaires online from across 31 provinces, municipalities and autonomous regions in China. We used multiple linear regression models to investigate the relationship between variables, and used bootstrapping to test for mediation.. Results: During isolation, sharing physical activity experiences was positively associated with social connectedness (b = 0.308, p < 0.001), as well as with positive self-presentation(b = 0.956, p < 0.001)and positive feedback(b = 0.421, p < 0.001). In addition,we found that positive self-presentation showed a significant positive impact on positive feedback (b = 0.563, p < 0.001), and that positive self-presentation(b = 0.331, p < 0.001) and positive feedback(b = 0.311, p < 0.001) were positively associated with social connectedness. Finally, we found an effect on sharing physical activity experiences indirectly through positive self-presentation (b = 0.316, 95% CI: [0.180, 0.463]),and positive feedback (b = 0.131, 95% CI: [0.063, 0.207]) and that the mediation chain between the two also had a significant impact on social connectedness (b = 0.167, 95% CI: [0.088, 0.251]). Conclusions: During the COVID-19 pandemic, sharing physical activity experiences on SNS can create a positive, healthy, and energetic personal image, gain recognition from others, and establish new interpersonal relationships.

Purpose: The purpose of this study was to investigate the influence of natural environmental factors on the spatial distribution of marathon events in China, and to identify the suitable natural environmental factors for the marathon events. Methods: Geographic information system (GIS) spatial analysis tools were used to perform coupling analysis, e.g. overlap, neighborhood, intersection and buffer for terrain, climate, air quality, mountains and water resources with 342 marathon events held in China in 2018. Results: The results indicate that the spatial distribution of marathon events in China is negatively correlated with the elevation of the terrain (plain > hill > plateau > mountain > basin); climate (subtropical monsoon climate > temperate monsoon climate > temperate continental climate > tropical monsoon climate > plateau alpine climate), air quality (level 3 > level 2 > level 4 > level 1). Results indicate that buffer zones can protect water resources: there are 24 items in the buffer zone of river 0.5 km and lake 1 km, 131 items in the buffer zone of river 3 km and lake 5 km, 191 items in the buffer zone of river 5 km and lake 10 km, 298 items in the buffer zone of river 10 km and lake 20 km. Results indicate for mountain range buffer: 13 items in the 20 km buffer and 39 items in the 50 km buffer. Conclusions: Marathon events are more likely to be held on the third rung of China’s topography where a city has a typical landform (plains, basins, hills, or mountain) with good climate and air quality. Meanwhile a city with water and mountain resources for recreational events such as cross-country or obstacle course are essential. The contribution of this study is to systematically and intuitively reflect the influence of natural environment factors on the distribution of marathon events in China, and to provide evidence for the medium and long-term planning of marathon events in China, the selection of venues for different types of marathon events and how to attract participants.