The skewed allocation of food across the world population is a major concern, as the result is that some of us live in abundant supply while others spend their life in constant scarcity. While researchers have studied a variety of issues related to the amounts of food being wasted, or the waste of edible food across consumers with different demographic characteristics, less is known about the drivers of attitudes toward food waste. Based on survey data from a sample of affluent Norwegian consumers, we test how subjective food knowledge, environmental concern, age, and income are related to consumer attitudes toward wasting edible food. We find that all variables except income drive consumer attitudes. Implications for theory and public policy are offered.

Acquiring a better understanding of what drives pro-environmental and sustainable behaviour is important for both researchers and practitioners alike. The purpose of this paper is to explore the moderating role of locus of control and self-construal on the relationship between pro-environmental beliefs and pro-environmental consumer behaviour. We explicitly model the endorsement of the New Ecological Paradigm (NEP) as a predictor of three specific types of environmental behaviour—travel, purchasing and day to day activities. The results show a positive and significant association between the endorsement of NEP and a person’s pro-environmental traveling behaviour, purchasing behaviour and day to day activities. Moreover, we find that the effects are moderated by a person’s locus of control, specifically, it remains positive and significant only for people with an internal locus of control. However, we found no moderating effect of a person’s self-construal on the association between NEP and pro-environmental behaviour. The findings are important in the continuing work to understand what is limiting consumers to behave according to their beliefs. Practical and theoretical implications of the results as well as suggestions for future research are presented.

The aim of the current study is to investigate factors that influence consumer acceptance of food-related nudging. Previous studies indicate that perceived effectiveness may positively influence acceptance of nudging, while limited freedom of choice may reduce acceptance. On this basis, acceptance, perceived effectiveness and perceived limited freedom of choice were measured for 11 different food-related nudges in a national representative sample of 455 adults. Five of the nudges were variations of placement alteration, while six were variations of informational labeling. Perceived effectiveness was identified as a significant positive predictor for acceptance of all of the investigated nudges (p < 0.001), while perceived limited freedom of choice decreased acceptance of all investigated nudges (p ≤ 0.02). Perceived effectiveness was the strongest predictor for acceptance of all types of nudges (β-values from 0.55 to 0.75), yet perceived limited freedom of choice was also a significant factor (β-values from −0.07 to −0.23).

Frequent family meals are associated with healthy dietary behaviors and other desirable outcomes in children and adolescents. Therefore, increased knowledge about factors that may increase the occurrence of family meals is warranted. The present study has its focus on the home food environment, and aims to explore potential associations between parent-reported feeding behaviors and child-reported family meal frequencies.

This study examines the degree to which consumers' price consciousness affects their purchase intentions for a newly introduced product when the price of the product is unknown. Based on data from 186 consumers exposed to a new product offering, the results show that price consciousness indeed has a negative effect on purchase intentions, but only for consumers with a high level of product category knowledge. Although perceived risk and perceived value are significantly related to purchase intentions in general, price consciousness seems to affect only those consumers who make inferences about price based on their knowledge of the product category. Both theoretical and managerial implications of the findings are offered.

Although the current literature suggests that consumers in general have a desire to eat healthy and also like to obtain nutrition information about food products, there still exists a gap in terms of understanding how consumers utilize nutrition information. Drawing on consumer psychology literature, we examine how self-efficacy, healthy eating intentions, and perceptions about a simple front-of-pack nutrition label affect purchase intentions, and how these effects may be moderated by two information-processing-related personality traits—need for cognition and propensity to self-reference. We find that consumers’ intention to purchase front-of-pack nutrition-labeled products is positively affected by self-efficacy and label perceptions but is not directly driven by a general interest in healthy eating. We also find significant moderating effects from both personality traits considered.