Dr. Emiliano Acquila-Natale (Escuela Técnica Superior de Ingenieros de Telecomunicación, Universidad Politécnica de Madrid, emiliano.acquila@upm.es)—(ORCID: 0000-0003-2164-8386). He holds a BAcc from the Universidad Nacional de Córdoba, an MBA by Universidad Politécnica de Madrid, and a PhD from the Universidad Politécnica de Madrid. He is Associate Professor at the School of Telecommunication Engineering at UPM. His research currently focuses on omnichannel commerce and the digital economy.