JMSB Jayasundara

Dr. JMSB Jayasundara


Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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RPRPIR Prasanna
RPIR Prasanna
JJJMSB Jayasundara
JMSB Jayasundara
SGSISIRA KUMARA NARADDA GAMAGE
SISIRA KUMARA NARADDA GAMAGE
EEEms Ekanayake
Ems Ekanayake
SRSisira Kumara Rajapakshe
Sisira Kumara Rajapakshe
GAKNJ AbeyrathneGAKNJ Abeyrathne
GAKNJ Abeyrathne
In the era of economic globalization, small and medium enterprises (SMEs) are recognized as an engine of sustainable economic development in both the developed and developing world. In literature, three competitive challenges—the sustainability challenge, the global challenge and the technological challenge—faced by industrial entities in the current globalized economy, are categorized. Of them, this paper undertakes a systemic review of the literature covering the theme of SMEs and technology in order to identify how technological progress in the SMEs, correlates with SMEs survival improvement in the global competition. The review identified six driving forces—social capital, link with Multi-National Corporations (MNCs) and Transnational Corporations (TNCs), innovation, sharing and networking, information technology, and adoption of productivity-enhancing technology—influencing technological upgrade in the SMEs. The review also identified two conditions for successful technological adaptation in the SME sector—availability of technologically skillful workforce in the economy, and identification of opportunities of new technologies in the competition. These conditions could be viewed in the macro environment and emphasize the need for the economies’ readiness towards SMEs’ success.

2 October 2020 in Economies
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Journal Article
Open access
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SGSISIRA KUMARA NARADDA GAMAGE
SISIRA KUMARA NARADDA GAMAGE
EEEms Ekanayake
Ems Ekanayake
GAKNJ AbeyrathneGAKNJ Abeyrathne
GAKNJ Abeyrathne
RPRPIR Prasanna
RPIR Prasanna
JJJMSB Jayasundara
JMSB Jayasundara
SRSisira Kumara Rajapakshe
Sisira Kumara Rajapakshe
Economic globalization has created many challenges for small and medium enterprises (SMEs) due to the rapid increase in competition. Therefore, the downfall rate of SMEs is relatively high, a short period after their commencement. Accordingly, SMEs need to adopt survival strategies and strategic methods to succeed in confronting the various global challenges faced by the SME sector. This study critically examined the existing literature on global challenges for SMEs to understand the SMEs’ survival and successive mechanisms in the present competitive business background. Published information related to the field by the multilateral institutions and 110 research papers published by four recognized publishing companies, i.e., Emerald, Elsevier, Taylor and Francis, and MDPI, were chosen for this study. The review revealed the critical global challenges for SMEs within the context of economic globalization. They are the global market competition, global finance and economic crises, information communication technology, the emergence of multi-national corporations, transnational corporations, consumer changes and especially their preferences, trade dumping, international terrorism, and religious conflicts and trade wars. Furthermore, the study considered the survival strategies of SMEs in the industrial platform to recognize sustainability-related policies, specifically, the necessity for a robust theoretical examination on the survival strategies of SMEs in the field of global challenges.

6 December 2021 in Economies
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Journal Article
Open access
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RPRPIR Prasanna
RPIR Prasanna
HUHarshana Miyuranga Upulwehera
Harshana Miyuranga Upulwehera
BSBdtn Senarath
Bdtn Senarath
GAKNJ AbeyrathneGAKNJ Abeyrathne
GAKNJ Abeyrathne
SRSisira Kumara Rajapakshe
Sisira Kumara Rajapakshe
SGSISIRA KUMARA NARADDA GAMAGE
SISIRA KUMARA NARADDA GAMAGE
Economic globalization has rapidly intensified the competition among businesses. Therefore, it is pivotal that SMEs follow competitive strategic positions and adopt strategic methods in order to confront the various challenges in this era. This study assessed the factors that determine the competitive strategic position of SMEs in the developing nations of Asia by considering the agro-based SMEs in Sri Lanka as a case study. By using primary data of 463 SMEs, the study estimated a binary logistic regression model to deal with the research subject. The findings revealed seven significant strategic variables: innovation in product and marketing, business exhibition in the local setting, gender, strategic market location, sustainable business practices, marketing efficiency, and business reputation and superior services. Moreover, the study identified and commented on seven insignificant variables: specialization in production, experience in the business field, experience in attending business exhibitions at overseas setting, credit market accessibility, provision of high-quality products, research and development, and strategic firm location, which are relevant in developed countries. Therefore, the government and policymakers must initiate measures to establish a more favorable business environment for SMEs to gain competitive advantage from these variables in the near future to permit an ameliorated and strong SME sector in Sri Lanka.

15 February 2024 in Journal of the Knowledge Economy
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HUHarshana Miyuranga Upulwehera
Harshana Miyuranga Upulwehera
SSSenanayake Mudiyanselage Sadeesha Nuwandi Senanayake
Senanayake Mudiyanselage Sadeesha Nuwandi Senanayake
SGSISIRA KUMARA NARADDA GAMAGE
SISIRA KUMARA NARADDA GAMAGE
JJJMSB Jayasundara
JMSB Jayasundara
EEEdirisinghe Mudiyanselage Samantha Ekanayake
Edirisinghe Mudiyanselage Samantha Ekanayake
RPRan Pathige Indika Ruwan Prasanna
Ran Pathige Indika Ruwan Prasanna

30 December 2020 in Peradeniya Management Review
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Journal Article
Closed access
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JJJMSB Jayasundara
JMSB Jayasundara
SRSisira Kumara Rajapakshe
Sisira Kumara Rajapakshe
RPRPIR Prasanna
RPIR Prasanna
EEE. M. S. Ekanayake
E. M. S. Ekanayake
SGSISIRA KUMARA NARADDA GAMAGE
SISIRA KUMARA NARADDA GAMAGE
GAG. A. K. N. J. Abeyrathne
G. A. K. N. J. Abeyrathne

5 January 2024 in Journal of Agricultural Sciences
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Journal Article
Open access
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TBThilini Udesha Kumari Bandara
Thilini Udesha Kumari Bandara
RPRPIR Prasanna
RPIR Prasanna
SGSISIRA KUMARA NARADDA GAMAGE
SISIRA KUMARA NARADDA GAMAGE
SRSisira Kumara Rajapakshe
Sisira Kumara Rajapakshe
EEE. M. S. Ekanayake
E. M. S. Ekanayake
GAKNJ AbeyrathneGAKNJ Abeyrathne
GAKNJ Abeyrathne
Purpose: Technology challenges have been recognized as one of the growth retarding factors of Small and Medium Enterprises (SMEs), which further reduced their potential contribution to the national economy. Hence, this research aims to study the Sri Lankan agribusiness SMEs’ overall perception of institutional support towards facing technology challenges.Research Method: A qualitative case study-based methodology was adopted, and a series of key informant interviews were held with 10 SME owners in the Agribusiness sector, using purposive sampling. An in-depth thematic area analysis was used to analyze the data gathered from the interviews and identified five technology challenges faced by SMEs. Findings: SMEs repeatedly stated weak financial base, lack of technical know-how, lack of institutional support, and practical problems that arose when commercializing new products. Many respondents showed a low tendency towards adopting E-Commerce/M-Commerce/E-Marketing and database management systems. The study revealed that they had built network partnerships with other SMEs in the industry on their own. Most SMEs are currently facing difficulties in connecting with Multi-National Companies (MNCs)/ Trans-National Companies (TNCs)/ Large-scale companies. According to the SMEs' overall perception of institutional support, many had low satisfaction in most of the areas. Value: This study is important for the government institutions and relevant policymakers to identify the requirements of SMEs, and thereby, organize customized supportive programs to overcome technology challenges.