Purpose: There is no artificial intelligence (AI) without people. People design and develop AI; they modify and use it and they have to reorganize the ways they have carried out tasks in their work and everyday life. National strategies are documents made to describe how different nations foster AI and as human dimensions are such an important aspect of AI, this study sought to investigate major national strategy documents to determine how they view the human role in emerging AI societies. Approach: Our method for analyzing the strategies was conceptual analysis since the development of technology is embedded with conceptual ideas of humanity, explicit or implicit, and in addition to deepening analysis of explicit argumentation the method enables the deconstruction and reconstruction of meanings and conceptual relations within the strategies, exposing presumptions and tacit commitments of the writers. Findings: The analysis of the documents illustrates that the general tendency in national strategies is globally dominantly technology-driven as the state of affairs appears to be creating new technologies. However, various human research points such as usability, user experience, sociotechnical and life-based themes are less well represented. Because national strategies are used to develop innovation processes, we argue that future development of national strategies could be improved by taking human research issues more energetically in the agenda. Originality: Our study elaborates the current trends in AI-policy discourses and discusses reasons and possibilities for more holistic policymaking, making it a valuable resource for policymakers, researchers, and the larger public.

The core idea of experience-driven design is to define the intended experience before functionality and technology. This is a radical idea for companies that have built their competences around specific technologies. Although many technology companies are willing to shift their focus towards experience-driven design, reports on real-life cases about the utilization of this design approach are rare. As part of an industry-led research program, we introduced experience-driven design to metal industry companies with experience goals as the key technique. Four design cases in three companies showed that the goals are useful in keeping the focus on user experience, but several challenges are still left for future research to tackle. This exploratory research lays ground for future research by providing initial criteria for assessing experience design tools. The results shed light on utilizing experience goals in industrial design projects and help practitioners in planning and managing the product design process with user experience in mind.