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Prof. Dr. Eugene Song
Depart of Consumer Science, Chungbuk National University

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0 Consumer Behavior
0 Social Support
0 risk communication
0 safety behavior
0 Consumer citizenship bahvior

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Journal article
Published: 24 August 2021 in Sustainability
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Since there is no cure for the COVID-19 pandemic yet, personal hygiene management is important for protecting oneself from the deadly virus. Personal hygiene management comes from personal hygiene habits. Thus, this study investigated the association between personal hygiene habits, consumers’ infection-prevention behaviors, and the effects of social support on the latter. Data were collected using a self-administered questionnaire survey of 620 Korean adults. An online survey agency was used to conduct the questionnaire over eight days, from 18 May to 25 May 2020. Data were analyzed using structural equation modeling. The results were as follows. First, personal hygiene habits positively affected self-efficacy for infection prevention (β = 0.123, p< 0.01). Moreover, personal hygiene habits indirectly affected virus spread-prevention behaviors (β = 0.457, p< 0.000) and product-purchasing behaviors for infection prevention (β = 0.146, p< 0.01) through self-efficacy for infection prevention. Second, informational support for infection prevention increased self-efficacy influence for infection prevention on the virus spread prevention behaviors among the public (composite reliability: −2.627). Thus, continued education of the public is imperative to ensuring compliance with personal hygiene practices. Furthermore, timely dissemination of relevant information on infection-prevention practices through various media during an infection outbreak is critical.

ACS Style

Hyun Jung Yoo; Eugene Song. Effects of Personal Hygiene Habits on Self-Efficacy for Preventing Infection, Infection-Preventing Hygiene Behaviors, and Product-Purchasing Behaviors. Sustainability 2021, 13, 9483 .

AMA Style

Hyun Jung Yoo, Eugene Song. Effects of Personal Hygiene Habits on Self-Efficacy for Preventing Infection, Infection-Preventing Hygiene Behaviors, and Product-Purchasing Behaviors. Sustainability. 2021; 13 (17):9483.

Chicago/Turabian Style

Hyun Jung Yoo; Eugene Song. 2021. "Effects of Personal Hygiene Habits on Self-Efficacy for Preventing Infection, Infection-Preventing Hygiene Behaviors, and Product-Purchasing Behaviors." Sustainability 13, no. 17: 9483.

Journal article
Published: 10 September 2020 in International Journal of Environmental Research and Public Health
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Public health has been under continuous threat worldwide in recent years. This study examined the impact of social support and social trust on the activities and efficacy of the public’s risk response in the case of COVID-19. We conducted an online survey over eight days with 620 Korean adult participants. Data were analyzed using structural equation modelling and K-means cluster analysis. Our results showed that public support had a positive impact on response efficacy, while response efficacy had a positive impact on sanitation, distancing, and purchasing activities. In addition, social support positively moderated the impact of public and individual support on response efficacy, while response efficacy negatively moderated the impact on sanitation activities. These results suggest that, first, amid viral risk, governments should proactively supply tools and information for infection-prevention, and deliver messages that encourage and support infection-prevention activities among the public. Second, when viral risk occurs, governments, along with all other members of society, must engage in aggressive risk response measures. Third, there is a need for risk communication that further emphasizes the importance of personal sanitation activities in the face of viral risk.

ACS Style

Eugene Song; Hyun Jung Yoo. Impact of Social Support and Social Trust on Public Viral Risk Response: A COVID-19 Survey Study. International Journal of Environmental Research and Public Health 2020, 17, 6589 .

AMA Style

Eugene Song, Hyun Jung Yoo. Impact of Social Support and Social Trust on Public Viral Risk Response: A COVID-19 Survey Study. International Journal of Environmental Research and Public Health. 2020; 17 (18):6589.

Chicago/Turabian Style

Eugene Song; Hyun Jung Yoo. 2020. "Impact of Social Support and Social Trust on Public Viral Risk Response: A COVID-19 Survey Study." International Journal of Environmental Research and Public Health 17, no. 18: 6589.

Journal article
Published: 09 May 2020 in Social Sciences
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This study investigated consumer attitudes and the motivation of small business owners who participated in the 2019 anti-Japan boycott in South Korea (hereafter, Korea). The main areas of inquiry involved self-expression, the realization of justice, and consumer attitudes as elements of patriotic consumption. A seven-day survey was conducted among 500 adult consumers aged 18 years and older in Korea. The retrieved data were subjected to frequency analyses, reliability analyses, factor analyses, paired t-tests, and regressions. Declining Japanese product sales indicated high levels of a consumer boycott. The analyses demonstrated that consumers held positive attitudes toward small business owners who shared their boycotting beliefs and goals. Second, self-expression and the realization of justice motivation were relatively high, as were attitudes toward the participation message and small business owners who were participating in the boycott. Korean consumers had relatively high intentions to visit the stores of small business owners who were participating in the boycott. Lastly, self-expression motivations, motivations to realize justice, consumer attitudes toward the boycott participation messages of small business owners, and consumer attitudes toward the small business owners themselves had statistically significant positive effects. Small business owners holding general consumer beliefs about boycott participation should actively spread their support messages, and this would provide an excellent opportunity to create positive long-term awareness. This study provided a unique insight into Korean consumer behaviors when patriotism was considered. The findings have significant implications for small business owners looking to sustain themselves during product boycotts.

ACS Style

Eugene Song. South Korean Consumers’ Attitudes toward Small Business Owners Participating in the 2019 Anti-Japan Boycott. Social Sciences 2020, 9, 74 .

AMA Style

Eugene Song. South Korean Consumers’ Attitudes toward Small Business Owners Participating in the 2019 Anti-Japan Boycott. Social Sciences. 2020; 9 (5):74.

Chicago/Turabian Style

Eugene Song. 2020. "South Korean Consumers’ Attitudes toward Small Business Owners Participating in the 2019 Anti-Japan Boycott." Social Sciences 9, no. 5: 74.

Journal article
Published: 13 February 2020 in International Journal of Environmental Research and Public Health
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After the 2011 “Oxy accident” involving deaths from humidifier disinfectants, Korean consumers’ anxiety about chemical products has risen. To provide timely, appropriate information to consumers, we must understand their risk recognition and explore methods of safety information provision. We investigated Korean consumers’ level of risk perception for chemical products depending on the provision of safety information and other factors. We conducted an online survey for 10 days with 600 adult Korean consumer participants and analyzed seven factors: catastrophic potential, controllability, familiarity, fear, scientific knowledge, and risk for future generations. Our results showed that married women over 30 perceived chemical products as higher risk, but when information was provided on how to use products safely, catastrophic potential, controllability, fear, scientific knowledge, as well as risk perception, increased significantly. When only risk diagnosis information was provided, catastrophic potential, fear, and risk for future generations remained static, but familiarity had a negative effect (R^2 = 0.586). Age and scientific knowledge affected the recognition of risk when safe risk management methods were provided (R^2 = 0.587). Risk controllability did not have any effect on risk perception. These results suggest that providing information about avoiding or dealing with risks has a positive effect on consumers’ risk perception.

ACS Style

Seol-A Kwon; Hyun-Jung Yoo; Eugene Song. Korean Consumers’ Recognition of Risks Depending on the Provision of Safety Information for Chemical Products. International Journal of Environmental Research and Public Health 2020, 17, 1207 .

AMA Style

Seol-A Kwon, Hyun-Jung Yoo, Eugene Song. Korean Consumers’ Recognition of Risks Depending on the Provision of Safety Information for Chemical Products. International Journal of Environmental Research and Public Health. 2020; 17 (4):1207.

Chicago/Turabian Style

Seol-A Kwon; Hyun-Jung Yoo; Eugene Song. 2020. "Korean Consumers’ Recognition of Risks Depending on the Provision of Safety Information for Chemical Products." International Journal of Environmental Research and Public Health 17, no. 4: 1207.