This paper analyses the frequency of the consumption of table potatoes in Norway. The analysis shows that the frequency of potato consumption is higher in older cohorts than in younger, and it declines over the life cycle. This indicates that the total consumption will continue to decrease as older potato eating cohorts are replaced with younger cohorts who eat potatoes less frequently. This is bad for food security, it is bad for nutritional health and it is bad for the environment. It is argued that nutritional and environmental organizations should work together to increase the status of the potato.

The Norwegian per capita sales of wine have more than doubled over the past 20 years, while the sales of sprits and beer have declined. These changes are likely to be the effect of changes in economic, demographic, and attitudinal factors as well as the availability of wine. We estimated age-period-cohort (APC) logit models using data from a large repeated cross-sectional survey over the period 1991–2015. The estimation results indicate substantial effects of the APC variables as well as income, availability, and attitudes. The model was used to simulate wine consumption over the life cycle in different birth cohorts. The simulation results indicate that wine consumption frequency increases by age, and younger cohorts are expected to increase their consumption frequencies more than older cohorts, which suggests an increased wine consumption over time. (JEL Classifications: D12, J10, Q13)

Urban agriculture is increasingly recognized as an important sustainable pathway for climate change adaptation and mitigation, for building more resilient cities, and for citizens’ health. Urban agriculture systems appear in many forms – both commercial and non-commercial. The value of the services derived from urban agriculture, e.g., enhanced food security, air quality, water regulation, and high level of biodiversity, is often difficult to quantify to inform policymakers and the general public in their decision making. We perform a contingent valuation survey of four different types of urban agriculture Where the citizens of Oslo are asked about their attitudes and willingness to pay non-commercial (urban community gardens and urban gardens for work training, education and kindergartens) and for commercial (i.e. aquaponics and vertical production) forms of urban agriculture. Results show that the citizens of Oslo are willing to increase their tax payments to contribute to further development of urban farming in Oslo.

This paper contributes to the debate on sustainable water consumption by exploring the relation between consumers’ personality, understanding of risk/trust and social distinction in water drinking practices in Norway. Our main research question, how can we understand preferences for water consumption?, is approached by answering a set of hypotheses inspired by a combination of three theoretical approaches. Latent variables measuring personality and conspicuous attitudes are included in frequency models based on the statistical beta distribution together with other predictors. Statistical tests were performed to find the connection between expected frequency of water consumption, personality, risk/trust and conspicuous attitudes. The conclusion is that the consequence of the connections between consumers’ personality, understanding of risk and conspicuous consumption of water should be considered by Norwegian stakeholders when planning future strategies and methods for more sustainable water consumption.