In the settlement network of Italian small towns (the so-called “borghi”, with a population ceiling lower than 5000 inhabitants), not lacking in discontinuities and patches, a “common thread” is increasingly noticeable, which allows to look optimistically beyond several weaknesses (economy depending on a relatively unprofitable or declining agriculture, social and economic stasis, demographic decline and consequent contraction of public and private services, hydrogeological instability, etc.): we are talking of the firm, pigheaded determination of an increasing number of local communities to become sustainable and responsible realities, get involved, and undertake a process of “hot authentication” of their milieu. Since 2013, such resilient attitude is at the heart of the National Strategy for Inner Areas (SNAI, Strategia Nazionale per le Aree Interne) aimed at promoting coordinated, multi-scalar projects of self-enhancement; in April 2019, the above innovative form of territorial planning was selected by the European Parliament as a model for the 2021–2027 programming period of the European Regional Development Fund (ERDF).This paper reviews the original and creative bottom-up enhancement process being implemented in several towns of the “Monti Dauni” sub-region, a pilot marginal area identified by Apulian regional authorities within the SNAI. In these small towns, local players aim at maximizing the opportunities of sustainable, experiential tourism by offering an uncontaminated environment, ancient knowledge, genuine flavours and deep emotions to all visitors who wish to achieve a deeper knowledge of the territorial identity instead of being mere spectators, by adopting an active and engaged attitude.

In this research, we intended to develop a tool that is able to support the governance of tourism destinations in pursuing adaptation strategies to face environmental impacts. The Sustainable Tourism Assessment Index (STAI) is a synthetic index suitable to assess a destination’s readiness for the implementation of sustainable tourism development trajectories, and it is characterized by a place-based and holistic approach. STAI has been tested in two specific destinations, Gargano and Grecìa Salentina, both located in Apulia (Italy). The two areas were analyzed based on a set of selected indicators, appropriately adapted from a literature analysis, using data from multi-source scraping and referring to the year 2019. Principal component analysis allowed us to compare the tourism performance of the two areas. STAI was then calculated at the municipality scale on the basis of the values of each variable. According to the results, we argue that STAI is a useful tool for governing tourism destinations, including minor ones, and helps support the implementation of development strategies in accordance with the SDGs. Moreover, it helps in comparing different locations in the same region/country from a different perspective of sustainability, as well as assessing the levels of governance sustainability of a tourism-based socio-ecological destination.

This paper reports on the experience of the first Placetelling^® training course in Santo Antão and Santiago, Cape Verde, promoted by Società Geografica Italiana and Fondazione Lelio e Lisli Basso. Placetelling^® is a particular type of storytelling of places that promotes local development and helps to develop a sense of identity and belonging among the members of the community. Indeed, Placetelling^® supports local communities to become directly engaged in the preservation of their common legacy in order to transmit it to coming generations. Tourism is the field where Placetelling^® can best express its potential. This is particularly true for what concerns tourism to islands. The paper shows the first results of what we can define as a “maieutic reworking of local heritage” in Cape Verde, through the sharing of narrative and symbolic artifacts. Special attention will be dedicated to some crucial issues: The involvement of stakeholders through the lenses of empowerment, the discrepancies between how sense of identity is perceived by the locals and how it is communicated to tourists, and how and to what extent Placetelling^® can change stakeholders’ awareness of their own cultural heritage.

Going beyond a limiting approach of the protection of landscape as constraining, this might be interpreted as an asset for development. Building on this background, this contribution, analyzing the local development strategies produced by some of the project areas included in the Italian National Strategy for Inner Areas, investigates to what extent landscape is interpreted as a driver for development, or as vocation, in places where its preservation and protection are a matter of paramount importance.