The study aims to investigate the brand perception of halal product and services that influence satisfaction in determining Muslim tourists’ experience based on the brand equity and expectation-confirmation theory. A total of 395 respondents who had travelled to Malaysia were analyzed using SmartPLS approach. The results reveal that tourists’ satisfaction depends on the brand image and brand awareness; while, the religiosity is not associated with it. The study also determines that tourist’s attitude only play a role of a mediator between the brand awareness and satisfaction. The results of this study provide useful information in understanding the brand equity in halal perspective and, more particularly, propose at serving the tourism operators through offering halal services for brand equity which are mostly preferred by the Muslim tourists and attract them for subsequent visit destinations. Abbrevetions: Halal tourism service (HTS), Brand equity (BE), Muslim tourist (MT)

Global business entities face the challenge of incremental pressures to restructure their strategic alignments and capabilities to be in accordance with the sustainable development initiatives of the United Nations. This study endeavours to investigate the mediating role of employees’ green motivations in the relationships of environmental ethics, the institutional environment, and managerial support with the green behaviour of companies in the Malaysian food manufacturing industry. Data were collected using a questionnaire survey completed by 230 respondents to achieve the study objectives. The respondents consisted of CEOs, company managers, marketing managers, human resources department managers, concerned authorities from environmental protection departments, and producers in the Malaysian food manufacturing industry. The study found that environmental ethics, the institutional environment and managerial support play significant roles in motivating employees’ green activities within organisations, while employees’ green motivation substantially contributes to the green behaviour of the company. This study also revealed that employees’ green motivation plays an important mediating role in the relationships of environmental ethics, the institutional environment, and managerial support with the green behaviour of the company. The implications of this study will be important for allowing governments to take instantaneous action for their climate change pledges to the United Nations Framework Convention on Climate Change (UNFCCC) following the Paris Accord of 2015 and the Marrakech Proclamation of 2016.

Cahiers Agricultures est une revue scientifique sur les agricultures du monde, leurs évolutions et leur place dans les sociétés

There is an honest nexus between women’s participation in the workforce and national economic growth. However, the participation of women in the workforce in developing countries is still lagging behind compared to developed nations. Hence, the fundamental question that arises here is what are the key determinants to influence women to participate in the workforce with a special reference to Malaysia? To answer this research question, this study aims to identify the influencing determinants that motivate women to participate in the labour market in Malaysia. Based on data that have been collected from primary and secondary sources, logit model is used to analyse the factors affecting female labour force participation. The findings reveal that education, household income, financial condition of the households, family size and family background play a substantial role for female participation in the workforce. It implies that educated women and those who belong to joint families are more willing to participate in the workforce due to financial obligation. Based on the positive findings of this study, policymakers can take substantive steps to accelerate women’s participation in the workforce in Malaysia.