BZIP transcription factors (TFs) play an important role in plant development and stress. This study identified 79 bZIP TFs in Nicotiana benthamiana , which were divided into ten subgroups, i.e., A, B, C, D, E, F, G, H, I, and S. bZIP60, whose promoter sequence contains cis -acting elements involved in stress response and pathogen infection, belonged to group H. The IRE1/bZIP60 pathway of the unfolded protein response (UPR) signal, a cellular defense signal, plays dual roles upon viral infection. This study confirmed that potato virus Y (PVY) infection induced endoplasmic reticulum (ER) stress-related UPR by changing ER morphology and upregulating UPR genes, (such as BLP4 , bZIP60 , bZIP28 , and NAC089 , referring to Li et al . 2017). Furthermore, bZIP60 was upregulated by spraying of salicylic acid and jasmonic acid, which are essential for systemic resistance against plant viruses. bZIP60 silencing resulted in delayed growth of N. benthamiana , increased PVY accumulation, and impaired UPR gene expression upon viral infection. bZIP60 overexpression decreased PVY infection and replication. Therefore, upon PVY infection, bZIP60 is a positive regulator that promotes plant growth and induces cellular defense signals of UPR.