Based on prospect and mindset theories, this study explores the joint effects of gain (vs. loss) message framing and fixed (vs. growth) mindset on the “willingness of consumers to pay a premium” (WTPP) for pro-environmental hotels. The findings of three studies indicate a congruence effect between message framing and mindset. Specifically, there is an increased likelihood that consumers with a “fixed” mindset will pay more when they are presented with loss-framing advertisements, whereas customers with a “growth” mindset are more convinced by gain-framing advertisements. These effects are mediated by guilt and moral obligation. This study enriches the research associated with pro-environmental hotels and advertisement marketing by proving that the persuasiveness of pro-environmental hotel advertisements depends on the joint effects of message framing and mindset. Practically, pro-environmental hotel managers could utilize these findings to target consumers with specific mindsets and deliver a matching advertising message to maximize marketing impact.

What drives consumers to adopt mobile technologies has been a significant research topic in hospitality and tourism literature. The Technology Acceptance Model (TAM) has been widely adopted to examine this topic. Meta-analytic structural equation modeling (MASEM) was conducted to assess the efficacy of the TAM in estimating consumers’ intention to adopt these technologies in hospitality and tourism contexts. The moderating effects of cultural differences (Eastern vs. Western) and research contexts (hospitality vs. tourism) were also examined. Based on 33 individual samples ( N = 13,635), the results indicated that: “perceived usefulness” (PU) has the strongest impact, “perceived ease of use” (PEOU) has stronger effects on PU and attitude in the context of Eastern culture compared to Western culture, and the relationship between “attitude” and “intention” was stronger in the context of hospitality than in the context of tourism. Implications for hospitality and tourism researchers and practitioners are discussed based on these findings.