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Joan-Francesc Fondevila-Gascón
Facultat de Comunicació i Relacions Internacionals Blanquerna, Blanquerna-Universitat Ramon Llull, 08001 Barcelona, Spain

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Short Biography

Dr. Joan-Francesc Fondevila-Gascón is a professor at Blanquerna-URL, EU Mediterrani-UdG, UPF, Euncet-UPC, EAE Business School and Cesine. Director of CECABLE Cable Studies Center, he has published more than 200 scientific articles. He has won awards for his professorly, management and research activity. His scientific blog (http://www.telecomunicacionesyperiodismo.com/) is the worldwide leader in his scientific sectors. He is the Principal Researcher of the Research Group on Innovative Monetization Systems in Digital Journalism and Marketing, and of the Research Group on Broadband and Content Creation.

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Journal article
Published: 13 July 2021 in Sustainability
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Interactivity in television (and sustainability, thanks to virtualization) is a growing phenomenon, driven especially by the implementation of the HbbTV (hybrid broadcast broadband television) standard. Networks, media agencies and advertisers are trying to adapt to and profit from the options generated by the interaction with the viewer. Through an experimental methodology including the viewing of an advertising block which included conventional and interactive advertisements, the emotions of the viewer were collected. It was concluded that the order of the announcements is not decisive, that the emotions of anger and sadness predominate over those of joy due to a negative predisposition towards viewing advertising proposals and the content of the advertisement itself, and that less intrusive formats are more accepted.

ACS Style

Joan-Francesc Fondevila-Gascón; Eduard Vidal-Portés; Omar Muñoz-Sánchez; Marc Polo-López. Interactive Advertising on HbbTV: An Experimental Analysis of Emotions. Sustainability 2021, 13, 7794 .

AMA Style

Joan-Francesc Fondevila-Gascón, Eduard Vidal-Portés, Omar Muñoz-Sánchez, Marc Polo-López. Interactive Advertising on HbbTV: An Experimental Analysis of Emotions. Sustainability. 2021; 13 (14):7794.

Chicago/Turabian Style

Joan-Francesc Fondevila-Gascón; Eduard Vidal-Portés; Omar Muñoz-Sánchez; Marc Polo-López. 2021. "Interactive Advertising on HbbTV: An Experimental Analysis of Emotions." Sustainability 13, no. 14: 7794.

Conference paper
Published: 27 May 2021 in Sustainable Transport Development, Innovation and Technology
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This research analyzes the social media activity of three movie studios (20th Century Fox, Warner Bros and Universal Studios), and how that is affecting in the numbers and relevance of each. We develop a database to keep a record of the decisions this companies have been doing and how they take advantage of the tools presented by the social media. Methodology is quantitative. We collect frequency of posts, special events, types of post, the number of likes and comments retrieved from the viewers and also the number of shared posts. We have focused in different parts of each social media since, each one is designed to fulfill one specific aspect. With that approach we expect to determine which of the companies has understood better the way they have to be used and if they had won any kind of advantage through the good use of this medias presented as more interaction between themselves and the viewers and a more effective way to present their products. We conclude a correlation between enterprises (movie studios) and social media.

ACS Style

Joan-Francesc Fondevila-Gascón; Pedro Mir-Bernal; Marc Perelló-Sobrepere; Marc Polo-López. Interactivity in Social Media: A Comparison in the Movie Studios Sector. Sustainable Transport Development, Innovation and Technology 2021, 43 -49.

AMA Style

Joan-Francesc Fondevila-Gascón, Pedro Mir-Bernal, Marc Perelló-Sobrepere, Marc Polo-López. Interactivity in Social Media: A Comparison in the Movie Studios Sector. Sustainable Transport Development, Innovation and Technology. 2021; ():43-49.

Chicago/Turabian Style

Joan-Francesc Fondevila-Gascón; Pedro Mir-Bernal; Marc Perelló-Sobrepere; Marc Polo-López. 2021. "Interactivity in Social Media: A Comparison in the Movie Studios Sector." Sustainable Transport Development, Innovation and Technology , no. : 43-49.

Journal article
Published: 25 September 2020 in Congreso Internacional de la Asociación Española de Investigación de la Comunicación
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The television medium has traditionally been the revenue engine for the advertising sector, and the way to build audio-visual culture. The emergence of hybrid television, led by the HbbTV standard, is generating a scenario of increasing interactivity and customization. This research tries to detect the main motivating factors and future trends in the relationship between television and interactive advertising, in a new interactive communication scenario. Methodologically, the qualitative technique of Delphi is used, the most advisable in prospective approaches to incipient objects of study. The consolidation of smart TV on demand, the lower relevance of television in classical terms as a basic medium for advertising but greater with interactivity, the growth of branded content and the adaptation of the message to the medium are concluded.

ACS Style

Joan-Francesc Fondevila-Gascón; Eduard Vidal; Joan Cuenca-Fontbona; Marc Polo-López. Digital culture and communication: HbbTV or the new interactive culture. Congreso Internacional de la Asociación Española de Investigación de la Comunicación 2020, 367 -377.

AMA Style

Joan-Francesc Fondevila-Gascón, Eduard Vidal, Joan Cuenca-Fontbona, Marc Polo-López. Digital culture and communication: HbbTV or the new interactive culture. Congreso Internacional de la Asociación Española de Investigación de la Comunicación. 2020; ():367-377.

Chicago/Turabian Style

Joan-Francesc Fondevila-Gascón; Eduard Vidal; Joan Cuenca-Fontbona; Marc Polo-López. 2020. "Digital culture and communication: HbbTV or the new interactive culture." Congreso Internacional de la Asociación Española de Investigación de la Comunicación , no. : 367-377.

Journal article
Published: 25 September 2020 in Congreso Internacional de la Asociación Española de Investigación de la Comunicación
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The evolution of audiovisual technologies is shifting the foundations of the sectors involved such as advertising. The incorporation of HbbTV into the television offering implies strengths, weaknesses, opportunities, and threats. To identify these, a qualitative Delphi investigation was carried out. It is concluded that personalization, more individual consumption, and new formats are opportunities, while OTT services represent the main threat. In any case, advertisers will be able to carry out more effective and efficient campaigns. Resumen La evolución tecnológica en el audiovisual está moviendo los cimientos de sectores implicados, como la producción y la circulación de contenidos, lo que impacta de lleno en el ámbito publicitario. La incorporación del HbbTV a la oferta televisiva implica fortalezas, debilidades, oportunidades y amenazas. Para detectarlas, se llevó a cabo una investigación cualitativa Delphi. Se concluye que la personalización, un consumo más individual y los nuevos formatos son oportunidades, y que los servicios OTT son la principal amenaza. En todo caso, los anunciantes podrán llevar a cabo campañas más efectivas y eficientes.

ACS Style

Josep Rom; Joan-Francesc Fondevila-Gascón; Sandra Vilajoana-Alejandre; Eva Santana-López. Producción y circulación de contenidos para la publicidad: las oportunidades del HbbTV. Congreso Internacional de la Asociación Española de Investigación de la Comunicación 2020, 405 -413.

AMA Style

Josep Rom, Joan-Francesc Fondevila-Gascón, Sandra Vilajoana-Alejandre, Eva Santana-López. Producción y circulación de contenidos para la publicidad: las oportunidades del HbbTV. Congreso Internacional de la Asociación Española de Investigación de la Comunicación. 2020; ():405-413.

Chicago/Turabian Style

Josep Rom; Joan-Francesc Fondevila-Gascón; Sandra Vilajoana-Alejandre; Eva Santana-López. 2020. "Producción y circulación de contenidos para la publicidad: las oportunidades del HbbTV." Congreso Internacional de la Asociación Española de Investigación de la Comunicación , no. : 405-413.

Journal article
Published: 03 July 2020 in Educar
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La implantación del Espacio Europeo de Educación Superior ha puesto de relevancia la necesidad de que el profesorado universitario desarrolle y adopte nuevas formas de docencia que permitan a los alumnos acceder al aprendizaje de las asignaturas desde una nueva perspectiva didáctica. El objetivo principal de este trabajo es analizar los efectos de la puesta en práctica de proyectos de innovación docente en el rendimiento académico en una muestra formada por 1.546 estudiantes de tres universidades y cuatro grados diferentes. Para ello se ha comparado el rendimiento de un grupo experimental, que realizó una actividad práctica que relacionaba el triunfo de la selección española de fútbol en el Mundial de Sudáfrica del año 2010 con la forma en que se ejecutan las principales funciones de la dirección de una empresa, con el rendimiento de un grupo control, que basó el mismo aprendizaje en la tradicional clase magistral. Los resultados obtenidos muestran que el grupo experimental alcanzó un rendimiento académico superior al del grupo control. Por lo tanto, se concluye que el desarrollo y la implantación de este proyecto de innovación docente mejora el rendimiento académico en los estudiantes universitarios.

ACS Style

Óscar Gutiérrez Aragón; Carmen María Vizoso Gómez; Joan Francesc Fondevila Gascón; Gaspar Berbel Giménez. El fútbol como herramienta pedagógica en la enseñanza de dirección de empresas. Educar 2020, 57, 139 -153.

AMA Style

Óscar Gutiérrez Aragón, Carmen María Vizoso Gómez, Joan Francesc Fondevila Gascón, Gaspar Berbel Giménez. El fútbol como herramienta pedagógica en la enseñanza de dirección de empresas. Educar. 2020; 57 (1):139-153.

Chicago/Turabian Style

Óscar Gutiérrez Aragón; Carmen María Vizoso Gómez; Joan Francesc Fondevila Gascón; Gaspar Berbel Giménez. 2020. "El fútbol como herramienta pedagógica en la enseñanza de dirección de empresas." Educar 57, no. 1: 139-153.

Conference paper
Published: 07 May 2020 in Sustainable Transport Development, Innovation and Technology
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The marketing and the advertising and public relations sector is immersed in a period of change in various ways, from the structural to the type of insertions to be made in the media. We analyze the reality and the trends of this essential sector for the enterprise communication. Methodologically, to develop this prospective, we use Delphi qualitative technique, the most advisable in prospective approaches to incipient objects of study. It is concluded that the key factors that define the advertising sector are the digital transformation and the business model, and, after three years, personalization, automation and programmatic. As communication channels that will use advertising more, social networks rise, and as knowledge, skills and competencies that the advertising professional of the future must gather, the strategy stands out.

ACS Style

Joan-Francesc Fondevila-Gascón; Josep Rom-Rodríguez; Marc Polo-López; Javier L. Crespo. Marketing and Advertising: Trends of the Sector. Sustainable Transport Development, Innovation and Technology 2020, 1 -8.

AMA Style

Joan-Francesc Fondevila-Gascón, Josep Rom-Rodríguez, Marc Polo-López, Javier L. Crespo. Marketing and Advertising: Trends of the Sector. Sustainable Transport Development, Innovation and Technology. 2020; ():1-8.

Chicago/Turabian Style

Joan-Francesc Fondevila-Gascón; Josep Rom-Rodríguez; Marc Polo-López; Javier L. Crespo. 2020. "Marketing and Advertising: Trends of the Sector." Sustainable Transport Development, Innovation and Technology , no. : 1-8.

Journal article
Published: 04 April 2020 in Estudios sobre el Mensaje Periodístico
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La evolución del medio televisivo está provocando cambios en los formatos publicitarios incorporados al medio. El sector publicitario se halla inmerso en un período de cambio en diversos sentidos, desde el estructural hasta la tipología de inserciones a realizar en las programaciones. Metodológicamente, utilizamos la técnica cualitativa del Delphi, la más recomendable en aproximaciones prospectivas a objetos de estudio incipientes, como el HbbTV (Hybrid broadcast broadband TV). Se concluye que los factores clave que definen el sector de la publicidad son la transformación digital y el modelo de negocio, y, a tres años vista, la personalización, la automatización y la programática. Como canales de comunicación que utilizará más la publicidad se elevan las redes sociales, y como conocimientos, habilidades y competencias que deberá reunir el profesional de la publicidad del futuro destaca la estrategia.

ACS Style

Josep Rom-Rodríguez; Joan-Francesc Fondevila-Gascón; Marc Polo-López. Tendencias en formatos publicitarios en la programación televisiva. Estudios sobre el Mensaje Periodístico 2020, 26, 759 -771.

AMA Style

Josep Rom-Rodríguez, Joan-Francesc Fondevila-Gascón, Marc Polo-López. Tendencias en formatos publicitarios en la programación televisiva. Estudios sobre el Mensaje Periodístico. 2020; 26 (2):759-771.

Chicago/Turabian Style

Josep Rom-Rodríguez; Joan-Francesc Fondevila-Gascón; Marc Polo-López. 2020. "Tendencias en formatos publicitarios en la programación televisiva." Estudios sobre el Mensaje Periodístico 26, no. 2: 759-771.

Journal article
Published: 01 April 2020 in Comunicar
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The impact of media and social networks on users is growing. The fact that commercial activity is flooding most social networks motivates us to enquire about the success factors of posts, and to try to determine if the impact is greater or lesser depending on gender. Attracting attention and exciting the user or customer are the main objectives of advertising, especially interactive advertising. This quantitative research measures the psychophysiological signals of the attentional level and the emotional level of people taking into account gender, through Sociograph, when they visualize Instagram stories of real influencers. To measure the electrodermal activity by means of two electrodes, a measurement instrument is used which integrates the traditional register of the Electrodermal Activity (EDA) and processes the information of the individuals. A questionnaire, the screen to display the Instagram story, the Instagram stories of the influencers, a registration protocol and a record sheet of the activity sequences are used. We observed that a greater number of followers implies greater emotional activation, although it translates into negative emotions, and a greater emotional activation in men than in women, although it is they who show positive emotions towards the video and would make an act of purchase through Instagram. El impacto de los medios y las redes sociales sobre los usuarios es creciente. El hecho de que la actividad comercial esté inundando la mayor parte de redes sociales motiva a indagar sobre los factores de éxito de las publicaciones, y a tratar de determinar si el impacto es mayor o menor en función del género. Llamar la atención y emocionar al usuario o cliente son los principales objetivos de la publicidad, especialmente la interactiva. Esta investigación, de carácter cuantitativo, analiza los datos de las señales psicofisiológicas del nivel atencional y del nivel emocional de las personas teniendo en cuenta el género, a través de Sociograph, cuando visualizan Historias de Instagram de «influencers» reales. Para medir la actividad electrodérmica mediante dos electrodos, se utiliza un instrumento de medición que integra el registro tradicional de la Actividad Electrodérmica (EDA) y procesa la información de los individuos. Se utilizan un cuestionario, la pantalla para la visualización de la Historia de Instagram, las Historias de Instagram de los influencers, un protocolo de registro y una hoja de registro de las secuencias de actividad. Se observa que un mayor número de seguidores implica mayor activación emocional, aunque se traduce en emociones negativas, y una mayor activación emocional en hombres que en mujeres, aunque son ellas las que muestran emociones positivas hacia el vídeo y realizarían acto de compra a través de Instagram.

ACS Style

Joan-Francesc Fondevila-Gascón; Óscar Gutiérrez-Aragón; Meritxell Copeiro; Vicente Villalba-Palacín; Marc Polo-López. Influence of Instagram stories in attention and emotion depending on gender. Comunicar 2020, 28, 41 -50.

AMA Style

Joan-Francesc Fondevila-Gascón, Óscar Gutiérrez-Aragón, Meritxell Copeiro, Vicente Villalba-Palacín, Marc Polo-López. Influence of Instagram stories in attention and emotion depending on gender. Comunicar. 2020; 28 (63):41-50.

Chicago/Turabian Style

Joan-Francesc Fondevila-Gascón; Óscar Gutiérrez-Aragón; Meritxell Copeiro; Vicente Villalba-Palacín; Marc Polo-López. 2020. "Influence of Instagram stories in attention and emotion depending on gender." Comunicar 28, no. 63: 41-50.

Journal article
Published: 18 February 2020 in Sustainability
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Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing strategies in networks in order to reach most of their potential audience. Such is the case of telecommunications sector, which is inherently linked with communication. With the aim of discovering social media influence on consumer behavior, in this quantitative research we analyze the use of social networks Facebook, YouTube, Twitter and Instagram by Samsung, Apple, Xiaomi and BQ as the axis of promotion of their products, increase of web traffic, improvement of the image of the company or the brand and obtaining brand notoriety. Bearing in mind that the mobile telephony sector is particularly competitive in Spain, it is concluded that the activity of mobile phone manufacturers in social media is positive, and, regarding consumer behavior, that no significant difference is detected between the average of ratings of the advertising of mobile telephony in the social networks, neither in the influence of the same by gender nor by age ranges.

ACS Style

Joan-Francesc Fondevila-Gascón; Marc Polo-López; Josep Rom-Rodríguez; Pedro Mir-Bernal. Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers. Sustainability 2020, 12, 1506 .

AMA Style

Joan-Francesc Fondevila-Gascón, Marc Polo-López, Josep Rom-Rodríguez, Pedro Mir-Bernal. Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers. Sustainability. 2020; 12 (4):1506.

Chicago/Turabian Style

Joan-Francesc Fondevila-Gascón; Marc Polo-López; Josep Rom-Rodríguez; Pedro Mir-Bernal. 2020. "Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers." Sustainability 12, no. 4: 1506.

Journal article
Published: 01 January 2020 in Comunicación Revista Internacional de Comunicación Audiovisual Publicidad y Literatura
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Mobility and interactivity are two growing phenomena among youth. Mobile applications (apps) are capturing the attention of university students, which opens up a range of opportunities. Using a quantitative and qualitative research method, the possible usefulness of applications in the university environment with an entertainment objective is studied. It is concluded that from the student perspective, interactive applications specialized in their profile are well received and that the main criteria of choice are quality and price. A significant relationship is observed between age and use of social networks to plan entertainment. Spanish university students, therefore, need a specialized app that covers their leisure and entertainment needs digitally and efficiently.

ACS Style

Joan_Francesc Fondevila-Gascón; Marc Polo-López; Óscar Gutiérrez-Aragón; Josep Rom-Rodríguez. Movilidad e interactividad en el ámbito universitario. Oportunidades para las apps. Comunicación Revista Internacional de Comunicación Audiovisual Publicidad y Literatura 2020, 1, 39 -65.

AMA Style

Joan_Francesc Fondevila-Gascón, Marc Polo-López, Óscar Gutiérrez-Aragón, Josep Rom-Rodríguez. Movilidad e interactividad en el ámbito universitario. Oportunidades para las apps. Comunicación Revista Internacional de Comunicación Audiovisual Publicidad y Literatura. 2020; 1 (18):39-65.

Chicago/Turabian Style

Joan_Francesc Fondevila-Gascón; Marc Polo-López; Óscar Gutiérrez-Aragón; Josep Rom-Rodríguez. 2020. "Movilidad e interactividad en el ámbito universitario. Oportunidades para las apps." Comunicación Revista Internacional de Comunicación Audiovisual Publicidad y Literatura 1, no. 18: 39-65.

Conference paper
Published: 01 June 2019 in 2019 14th Iberian Conference on Information Systems and Technologies (CISTI)
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ACS Style

Joan-Francesc Fondevila-Gascon; Marc Polo-Lopez; Sandra Vilajoana-Alejandre; Jose-Maria Lavin-De La Cavada. Multi-user Virtual Environments in HbbTV. 2019 14th Iberian Conference on Information Systems and Technologies (CISTI) 2019, 1 .

AMA Style

Joan-Francesc Fondevila-Gascon, Marc Polo-Lopez, Sandra Vilajoana-Alejandre, Jose-Maria Lavin-De La Cavada. Multi-user Virtual Environments in HbbTV. 2019 14th Iberian Conference on Information Systems and Technologies (CISTI). 2019; ():1.

Chicago/Turabian Style

Joan-Francesc Fondevila-Gascon; Marc Polo-Lopez; Sandra Vilajoana-Alejandre; Jose-Maria Lavin-De La Cavada. 2019. "Multi-user Virtual Environments in HbbTV." 2019 14th Iberian Conference on Information Systems and Technologies (CISTI) , no. : 1.

Journal article
Published: 30 May 2019 in Harvard Deusto Business Research
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This research analyzes the influence of robotics on tourism. It is an innovative phenomenon, but one that is expected to be present in most tourism and communication activities. Robotics is beginning to produce results in terms of jobs related to tourism. Robots are incorporated in all types of establishments, especially in hotels, restaurants and museums. The phenomenon is analyzed through a quantitative (implementing data from automatic check-in and check-out machines in Barcelona hotels) and qualitative (in-depth interviews) methodology. The improvements and drawbacks that they can represent are observed, as well as their repercussion on the tourism work environment. It is concluded that the inclusion of robotics in tourism is still in the development phase, but it implies personnel savings and more personalized and interactive attention for the end user. The machines are used more often in hostels and tourist apartments than in hotels.

ACS Style

Joan Francesc Fondevila Gascón; Joaquín Marqués-Pascual; Mónica Muñoz González; Marc Polo López. The impact of robotics on the tourism sector: the case of Barcelona. Harvard Deusto Business Research 2019, 8, 49 .

AMA Style

Joan Francesc Fondevila Gascón, Joaquín Marqués-Pascual, Mónica Muñoz González, Marc Polo López. The impact of robotics on the tourism sector: the case of Barcelona. Harvard Deusto Business Research. 2019; 8 (1):49.

Chicago/Turabian Style

Joan Francesc Fondevila Gascón; Joaquín Marqués-Pascual; Mónica Muñoz González; Marc Polo López. 2019. "The impact of robotics on the tourism sector: the case of Barcelona." Harvard Deusto Business Research 8, no. 1: 49.

Journal article
Published: 25 March 2019 in Future Internet
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The present study analyzes four well-known online platforms used in the tourist industry for travelling, accommodation, eating, and touring (Blablacar, Airbnb, Eatwith, and Trip4real). The objective is to analyze the utility of the portals, intentions for future use and recommendation (prospective), and reputation. The method is an experimental design with a control group and experimental group. Within both groups, three scales were applied. The results indicate clear differences between the control and experimental groups, valuing above all the utility and the intent to use again when the group is exposed to the portals from a needs-based situation (experimental group). The analysis demonstrates a factorial structure that validates the model. At the same time, the results indicate a greater interest in using Trip4Real over BlaBlaCar. Generation Z, the youngest generation, shows greater confidence in the services and greater interest in using tourism related collaborative consumption platforms in the future.

ACS Style

Joan-Francesc Fondevila-Gascón; Gaspar Berbel; Mònica Muñoz-González. Experimental Study on the Utility and Future of Collaborative Consumption Platforms Offering Tourism Related Services. Future Internet 2019, 11, 80 .

AMA Style

Joan-Francesc Fondevila-Gascón, Gaspar Berbel, Mònica Muñoz-González. Experimental Study on the Utility and Future of Collaborative Consumption Platforms Offering Tourism Related Services. Future Internet. 2019; 11 (3):80.

Chicago/Turabian Style

Joan-Francesc Fondevila-Gascón; Gaspar Berbel; Mònica Muñoz-González. 2019. "Experimental Study on the Utility and Future of Collaborative Consumption Platforms Offering Tourism Related Services." Future Internet 11, no. 3: 80.

Journal article
Published: 16 November 2018 in Cuadernos de Economía
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Este artículo lleva a cabo un estudio comparativo en detalle de la evolución durante las crisis de 1993 y 2008 de varios indicadores comerciales vinculados a la actividad de los concesionarios de automóviles situados en territorios deprimidos económicamente, así como un análisis de la evolución en los mismos periodos de sus resultados financieros y de diversas variables socioeconómicas en ámbito nacional y local que pudieran afectar a su actividad. Se concluye que la observación y el análisis sistemático del deterioro que reflejan esos datos en las fases previas a las crisis deberían ayudar para pronosticar la llegada de una crisis económica que acabará afectando a más sectores económicos y a territorios geográficos más favorecidos.

ACS Style

Óscar Gutiérrez-Aragón; Joan-Francesc Fondevila-Gascón; Pedro Mir-Bernal. Análisis de la viabilidad de la utilización de índices comerciales de concesionarios de automóviles como indicadores predictores de crisis económicas: estudio de caso comparativo de doble entrada. Cuadernos de Economía 2018, 42, 1 .

AMA Style

Óscar Gutiérrez-Aragón, Joan-Francesc Fondevila-Gascón, Pedro Mir-Bernal. Análisis de la viabilidad de la utilización de índices comerciales de concesionarios de automóviles como indicadores predictores de crisis económicas: estudio de caso comparativo de doble entrada. Cuadernos de Economía. 2018; 42 (119):1.

Chicago/Turabian Style

Óscar Gutiérrez-Aragón; Joan-Francesc Fondevila-Gascón; Pedro Mir-Bernal. 2018. "Análisis de la viabilidad de la utilización de índices comerciales de concesionarios de automóviles como indicadores predictores de crisis económicas: estudio de caso comparativo de doble entrada." Cuadernos de Economía 42, no. 119: 1.

Report
Published: 31 May 2018 in La innovación en la rendición de cuentas de los medios de comunicación de servicio público (PSM). El caso de la CCMA
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ACS Style

J Marqués-Pascual; Jf Fondevila-Gascón; J Morillo Bentué. La innovación en la rendición de cuentas de los medios de comunicación de servicio público (PSM). El caso de la CCMA. La innovación en la rendición de cuentas de los medios de comunicación de servicio público (PSM). El caso de la CCMA 2018, 1 .

AMA Style

J Marqués-Pascual, Jf Fondevila-Gascón, J Morillo Bentué. La innovación en la rendición de cuentas de los medios de comunicación de servicio público (PSM). El caso de la CCMA. La innovación en la rendición de cuentas de los medios de comunicación de servicio público (PSM). El caso de la CCMA. 2018; ():1.

Chicago/Turabian Style

J Marqués-Pascual; Jf Fondevila-Gascón; J Morillo Bentué. 2018. "La innovación en la rendición de cuentas de los medios de comunicación de servicio público (PSM). El caso de la CCMA." La innovación en la rendición de cuentas de los medios de comunicación de servicio público (PSM). El caso de la CCMA , no. : 1.

Report
Published: 31 May 2018 in Innovation in the accountability of public service media (PSM). The case of the CCMA
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ACS Style

J Marqués-Pascual; Jf Fondevila-Gascón; J Morillo Bentué. Innovation in the accountability of public service media (PSM). The case of the CCMA. Innovation in the accountability of public service media (PSM). The case of the CCMA 2018, 1 .

AMA Style

J Marqués-Pascual, Jf Fondevila-Gascón, J Morillo Bentué. Innovation in the accountability of public service media (PSM). The case of the CCMA. Innovation in the accountability of public service media (PSM). The case of the CCMA. 2018; ():1.

Chicago/Turabian Style

J Marqués-Pascual; Jf Fondevila-Gascón; J Morillo Bentué. 2018. "Innovation in the accountability of public service media (PSM). The case of the CCMA." Innovation in the accountability of public service media (PSM). The case of the CCMA , no. : 1.

Journal article
Published: 09 May 2018 in Hipertext.net
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El HbbTV promueve la interactividad. En esta investigación analizamos los resultados de una serie sincrónica de campañas de publicidad interactiva llevada a cabo en 2016 por parte de Henkel en un canal de televisión en España. Las campañas eran cuatro propuestas diferenciadas en los paneles de medida de CTR. Se suministró a la cadena de televisión una muestra con cuatro anuncios de un producto de belleza de Henkel. Se observó que elt elespectador tiende a clicar el botón de aviso legal (el botón verde), y que existe una relación entre el tiempo promedio de reproducción del vídeo en segundos y la voluntad de querer participar y un equilibrio entre las diferentes campañas a la hora de impulsar el clic del telespectador.

ACS Style

Joan Francesc Fondevila Gascón; Jordi Botey López; Josep Rom Rodríguez; Fátima Vila. Monetización en publicidad digital: interactividad para HbbTV. Hipertext.net 2018, 22-31 .

AMA Style

Joan Francesc Fondevila Gascón, Jordi Botey López, Josep Rom Rodríguez, Fátima Vila. Monetización en publicidad digital: interactividad para HbbTV. Hipertext.net. 2018; (16):22-31.

Chicago/Turabian Style

Joan Francesc Fondevila Gascón; Jordi Botey López; Josep Rom Rodríguez; Fátima Vila. 2018. "Monetización en publicidad digital: interactividad para HbbTV." Hipertext.net , no. 16: 22-31.

Conference paper
Published: 01 March 2018 in INTED2018 Proceedings
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ACS Style

Joan-Francesc Fondevila-Gascón; Giorgia Miotto; Marc Polo-López; Pedro Mir-Bernal. WHATSAPP AND UNIVERSITY: IMPACTS ON ACADEMIC PERFORMANCE. INTED2018 Proceedings 2018, 2118 -2125.

AMA Style

Joan-Francesc Fondevila-Gascón, Giorgia Miotto, Marc Polo-López, Pedro Mir-Bernal. WHATSAPP AND UNIVERSITY: IMPACTS ON ACADEMIC PERFORMANCE. INTED2018 Proceedings. 2018; ():2118-2125.

Chicago/Turabian Style

Joan-Francesc Fondevila-Gascón; Giorgia Miotto; Marc Polo-López; Pedro Mir-Bernal. 2018. "WHATSAPP AND UNIVERSITY: IMPACTS ON ACADEMIC PERFORMANCE." INTED2018 Proceedings , no. : 2118-2125.

Report
Published: 04 February 2018 in My Time: Incidencia de la televisión a la carta en la evolución del prime time en España
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ACS Style

Marc Polo; G Miotto; Jf Fondevila-Gascón. My Time: Incidencia de la televisión a la carta en la evolución del prime time en España. My Time: Incidencia de la televisión a la carta en la evolución del prime time en España 2018, 1 .

AMA Style

Marc Polo, G Miotto, Jf Fondevila-Gascón. My Time: Incidencia de la televisión a la carta en la evolución del prime time en España. My Time: Incidencia de la televisión a la carta en la evolución del prime time en España. 2018; ():1.

Chicago/Turabian Style

Marc Polo; G Miotto; Jf Fondevila-Gascón. 2018. "My Time: Incidencia de la televisión a la carta en la evolución del prime time en España." My Time: Incidencia de la televisión a la carta en la evolución del prime time en España , no. : 1.

Report
Published: 04 February 2018 in My Time: Incidence of on demand television in the evolution of ‘prime time’ in Spain
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Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: SCOPUS, EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). Included in the top 100 of journals in Google Scholar's Spanish language, years 2014, 2013 and 2012. In 2015, in the position 25 of the scientific journalss in Spanish Languages more mentioned, according to Google Scholar Metrics, GSM, and for the second consecutive year (2013, 2014) in the first cuartil (Q1) of the journals of Social Communication, of agreement to the international ranking based on GSM that realizes the University of Granada.

ACS Style

M Polo-López; G Miotto; Jf Fondevila-Gascón. My Time: Incidence of on demand television in the evolution of ‘prime time’ in Spain. My Time: Incidence of on demand television in the evolution of ‘prime time’ in Spain 2018, 1 .

AMA Style

M Polo-López, G Miotto, Jf Fondevila-Gascón. My Time: Incidence of on demand television in the evolution of ‘prime time’ in Spain. My Time: Incidence of on demand television in the evolution of ‘prime time’ in Spain. 2018; ():1.

Chicago/Turabian Style

M Polo-López; G Miotto; Jf Fondevila-Gascón. 2018. "My Time: Incidence of on demand television in the evolution of ‘prime time’ in Spain." My Time: Incidence of on demand television in the evolution of ‘prime time’ in Spain , no. : 1.