Dr. Joan-Francesc Fondevila-Gascón is a professor at Blanquerna-URL, EU Mediterrani-UdG, UPF, Euncet-UPC, EAE Business School and Cesine. Director of CECABLE Cable Studies Center, he has published more than 200 scientific articles. He has won awards for his professorly, management and research activity. His scientific blog (http://www.telecomunicacionesyperiodismo.com/) is the worldwide leader in his scientific sectors. He is the Principal Researcher of the Research Group on Innovative Monetization Systems in Digital Journalism and Marketing, and of the Research Group on Broadband and Content Creation.